July 11, 2018 by Michal Wlosik

In the age of ad fraud, an increasing amount of advertisers’ money is wasted on ad impressions that appear on fraudulent sites, don’t reach the desired audiences, or are not properly displayed in the user’s browser.

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May 24, 2016 by

As long as companies have the ability to track, collect and use consumer data for their advertising efforts, privacy issues will loom large. Consumers are being tracked online more than ever before, as opportunities abound for the display ad industry to turn data into dollars.

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3 Data Dilemmas Advertisers Must Overcome

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