September 20, 2018 by Michal Wlosik

Data is everywhere; the main challenge for marketers and advertisers is to know how to properly collect and leverage it. With MarTech platforms using data to display personalized messages in owned media, and AdTech platforms using it to display targeted messages in paid media, there is a strong push towards a single technology offering personalization […]

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March 10, 2015 by

According to Jupiter Research, revenues generated from enterprise software-as-a-service (SaaS) will reach $53.8 billion in 2018, up from $23.2 billion in 2013. These numbers are backed up by the large amount of businesses that are now either offering SaaS solutions that accompany their on-premises version, or have completely jumped ship and are only offering SaaS […]

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December 17, 2014 by

The way software and applications are delivered to users and companies has changed a lot in recent years. The traditional model of acquisition, known as on-premises software, consists of downloading or installing the software on a computer or server. Prior to 2005, this model was the most common form of software delivery to individuals and businesses.

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