April 24, 2019 by Michal Wlosik

The online advertising industry has faced various challenges in recent years – regulations like the GDPR, industry-wide problems like banner burn and banner blindness, as well as the increasing unreliability of cookies due to ad-blocking software and browser mechanisms like Intelligent Tracking Prevention (ITP). Despite these issues, targeting users based on their behavior is still […]

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May 7, 2015 by

Are you reading this post on your mobile device? According to GlobalWebIndex, there is a very good chance that you are. A recent report released by the market-research group states that over 75% of mobile-device owners use their mobile to access the Internet. This increase in mobile usage has touched all areas of the Internet: […]

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Why Cookie Alternatives Are Vital For the Future of Mobile Advertising

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