January 7, 2019 by Michael Sweeney

It’s that time again when we start seeing articles featuring AdTech predictions for the upcoming new year.

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September 20, 2018 by

Data is everywhere; the main challenge for marketers and advertisers is to know how to properly collect and leverage it. With MarTech platforms using data to display personalized messages in owned media, and AdTech platforms using it to display targeted messages in paid media, there is a strong push towards a single technology offering personalization across all media – MadTech.

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MadTech: 3 Use Cases for Marketers and Advertisers

August 24, 2018 by

The demarcation line between AdTech and MarTech has become so faint, it’s more and more difficult to tell the difference between the two, thus MadTech was born. That’s not a spelling mistake either—the need to coin a completely new term for the resulting overlap is more urgent than ever.

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What is MadTech? The Convergence of AdTech and MarTech

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