February 4, 2019 by Michal Wlosik

When it comes to data-privacy scandals, Facebook and Google immediately spring to mind as the key culprits. These companies are the scapegoats whose shady data-privacy practices get plastered all over the news and lead to investigations, but there are other companies that operate away from the spotlight, unbeknownst to most internet users.

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February 17, 2013 by

Ad invocation codes (called also placement tags or ad codes) are a bit different from web trackers covered in an earlier post. Their main task is to load a creative (an ad) into the placement on a website or in an app. Additionally, they usually are responsible for cookie management, impression tracking, ad rotation, visibility tracking and other tasks.

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Ad serving insights: Ad invocation codes and placement tags

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