Tag: first-party

AdTech Industry, AdTech Platforms, Data & Privacy, MarTech Industry, MarTech Platforms

How Prepared Are Your AdTech/MarTech Platforms for the GDPR? [Survey]

March 2, 2018 by Michael Sweeney

The European Union’s General Data Protection Regulation (GDPR) will come into force on May 25, 2018. The goal of the regulation is to give EU citizens and residents back control of their privacy and data.

AdTech Processes

What is First-Party Data Onboarding and How Does it Work?

March 10, 2016 by Maciej Zawadziński

At the heart of every marketing and advertising campaign is data, and in the online world, there are truckloads of it, with even more set to arrive in the coming years thanks to the growth of the Internet of Things (IoT).

What is First-Party Data Onboarding and How Does it Work?

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How Prepared Are Your AdTech/MarTech Platforms for the GDPR? [Survey]

What is First-Party Data Onboarding and How Does it Work?

United StatesNew York

PolandWrocław

PolandKatowice