March 15, 2019 by Maciej Zawadziński , Michael Sweeney

When advertising moved online from the print world back in the late 1990s, the biggest opportunity for advertisers was the ability to reach people on an individual basis.

Read more

November 2, 2018 by ,

Cookies remember website configuration (e.g. language preferences), login details, and products added to the shopping cart, even after a user leaves the site, but because cookie files are widely used to collect certain pieces of information, they can also be used to carry out advertising processes like behavioral profiling and retargeting. Understanding the role of cookies in advertising technology is critical to getting a better hold on online advertising and privacy.

Read more
What’s the Difference Between First-Party and Third-Party Cookies?

March 10, 2016 by

At the heart of every marketing and advertising campaign is data, and in the online world, there are truckloads of it, with even more set to arrive in the coming years thanks to the growth of the Internet of Things (IoT).

Read more
What is First-Party Data Onboarding and How Does it Work?

Search