AdTech Industry, AdTech Processes

What Is Digital Out-of-Home (DOOH) Advertising and How Does It Work?

November 30, 2018 by Michal Wlosik

Since the early 2000s, brand advertisers and ad agencies have been moving their budgets online, spending big bucks on programmatic advertising – including display, video, native, and mobile – due to technological advancements and vast advertising opportunities.

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AdTech Processes, Data & Privacy

What’s the Difference Between First-Party and Third-Party Cookies?

November 2, 2018 by

Cookies remember website configuration (e.g. language preferences), login details, and products added to the shopping cart, even after a user leaves the site, but because cookie files are widely used to collect certain pieces of information, they can also be used to carry out advertising processes like behavioral profiling and retargeting. Understanding the role of cookies in advertising technology is critical to getting a better hold on online advertising and privacy.

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What’s the Difference Between First-Party and Third-Party Cookies?

AdTech Processes

What is First-Party Data Onboarding and How Does it Work?

March 10, 2016 by

At the heart of every marketing and advertising campaign is data, and in the online world, there are truckloads of it, with even more set to arrive in the coming years thanks to the growth of the Internet of Things (IoT).

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What is First-Party Data Onboarding and How Does it Work?

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