February 4, 2019 by Michal Wlosik
When it comes to data-privacy scandals, Facebook and Google immediately spring to mind as the key culprits. These companies are the scapegoats whose shady data-privacy practices get plastered all over the news and lead to investigations, but there are other companies that operate away from the spotlight, unbeknownst to most internet users.
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November 2, 2018 by Michal Wlosik, Michael Sweeney
Cookies remember website configuration (e.g. language preferences), login details, and products added to the shopping cart, even after a user leaves the site, but because cookie files are widely used to collect certain pieces of information, they can also be used to carry out advertising processes like behavioral profiling and retargeting. Understanding the role of cookies in advertising technology is critical to getting a better hold on online advertising and privacy.
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March 10, 2016 by Maciej Zawadziński
At the heart of every marketing and advertising campaign is data, and in the online world, there are truckloads of it, with even more set to arrive in the coming years thanks to the growth of the Internet of Things (IoT).
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