June 12, 2019 by Michael Sweeney , Maciej Zawadziński
In the early days of online advertising, publishers used ad networks to sell their remnant inventory to advertisers. However, as publishers started using more and more ad networks, it became harder to identify which ad network would sell the most inventory at the best price.
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May 21, 2016 by Michael Sweeney
The worlds of ad tech and martech are experiencing significant changes. Whether a forced or natural evolution, viewpoints exist that there is a fight for survival; and tech platforms are having to differentiate, converge, acquire, to stay current.
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