April 24, 2019 by Michal Wlosik
The online advertising industry has faced various challenges in recent years – regulations like the GDPR, industry-wide problems like banner burn and banner blindness, as well as the increasing unreliability of cookies due to ad-blocking software and browser mechanisms like Intelligent Tracking Prevention (ITP). Despite these issues, targeting users based on their behavior is still […]
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May 21, 2016 by Michael Sweeney
The worlds of ad tech and martech are experiencing significant changes. Whether a forced or natural evolution, viewpoints exist that there is a fight for survival; and tech platforms are having to differentiate, converge, acquire, to stay current.
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