May 17, 2018 by Michael Sweeney

With only a week until the European Union’s General Data-Protection Regulation (GDPR) goes into effect, AdTech and MarTech companies around the world are bracing themselves for the dawn of a new era in digital advertising and marketing.

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March 10, 2016 by

At the heart of every marketing and advertising campaign is data, and in the online world, there are truckloads of it, with even more set to arrive in the coming years thanks to the growth of the Internet of Things (IoT).

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What is First-Party Data Onboarding and How Does it Work?

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