January 7, 2019 by Michael Sweeney

It’s that time again when we start seeing articles featuring AdTech predictions for the upcoming new year.

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April 26, 2013 by

Cookies are a fundamental mechanism used in the advertising industry for ad personalisation and behavioural targeting, re-targeting, frequency capping and much more. Nowadays, a majority of ad technology providers that are disrupting* advertising industry are still relying on cookies to a great extent.

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