August 9, 2018 by Michal Wlosik

Maintaining good relationships with customers is the cornerstone of every successful business, but in decades past, the process of managing and tracking customer relationships within a business was fragmented and time-consuming at best. Companies would store physical customer data in filing cabinets, rolodexes, and spreadsheets.

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April 26, 2013 by

Cookies are a fundamental mechanism used in the advertising industry for ad personalisation and behavioural targeting, re-targeting, frequency capping and much more. Nowadays, a majority of ad technology providers that are disrupting* advertising industry are still relying on cookies to a great extent.

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February 17, 2013 by

Ad invocation codes (called also placement tags or ad codes) are a bit different from web trackers covered in an earlier post. Their main task is to load a creative (an ad) into the placement on a website or in an app. Additionally, they usually are responsible for cookie management, impression tracking, ad rotation, visibility tracking and other tasks.

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January 6, 2013 by

Cookies were invented in 1994 by Lou Montulli and John Giannandrea, at that time an employees of Netscape Communications. Since then cookies become an inseparable element of every ad technology. Why cookies are so important? Where do they fit in today’s advertising ecosystem? Are they replaceable? What is the future of cookies?

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