June 12, 2019 by Michael Sweeney , Maciej Zawadziński
In the early days of online advertising, publishers used ad networks to sell their remnant inventory to advertisers. However, as publishers started using more and more ad networks, it became harder to identify which ad network would sell the most inventory at the best price.
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April 26, 2019 by Michal Wlosik
With the rise of various self-service programmatic ad-buying platforms, brands have become increasingly independent of agencies and their managed services. Today, most online (and some offline) media purchases can be made in-house, at a lower cost, and with greater transparency and control over the purchased media.
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December 4, 2017 by Michal Wlosik
Advertising has changed a lot over the past couple decades due to the switch from traditional print to the Internet, which has introduced new technologies to more efficiently and accurately deliver advertisements to customers.
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April 14, 2015 by Maciej Zawadziński
In the traditional advertising scene, advertising agencies flourish. They have been a key element to the success of many well-known brands, helped a number of companies improve audience targeting, and optimized marketing budgets for companies large and small, among other things.
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