AdTech Platforms, MarTech Platforms, MarTech Processes

MadTech: 3 Use Cases for Marketers and Advertisers

September 20, 2018 by Michal Wlosik

Data is everywhere; the main challenge for marketers and advertisers is to know how to properly collect and leverage it. With MarTech platforms using data to display personalized messages in owned media, and AdTech platforms using it to display targeted messages in paid media, there is a strong push towards a single technology offering personalization […]

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Business

The History of the Advertising Agency: From Print to the Internet

December 4, 2017 by

Advertising has changed a lot over the past couple decades due to the switch from traditional print to the Internet, which has introduced new technologies to more efficiently and accurately deliver advertisements to customers.

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The History of the Advertising Agency: From Print to the Internet

AdTech Industry

Ad Agencies vs AdTech Companies – How Agencies Can Win the Battle

April 14, 2015 by

In the traditional advertising scene, advertising agencies flourish. They have been a key element to the success of many well-known brands, helped a number of companies improve audience targeting, and optimized marketing budgets for companies large and small, among other things.

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