May 15, 2019 by Michael Sweeney , Maciej Zawadziński

Data-management platforms (DMP) are popular among advertisers, agencies, and publishers. They are complex pieces of software that incorporate many different components and features.

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January 7, 2019 by

It’s that time again when we start seeing articles featuring AdTech predictions for the upcoming new year.

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AdTech in 2019: 3 Trends Based on Data, Not Predictions

October 16, 2018 by

We are witnessing the grand exodus from traditional television. The surge in Advanced-TV audiences means the medium can no longer be ignored as an advertising platform. Traditional TV is technologically outdated and long past its heyday in terms of viewability. Not without reason are we increasingly referring to cable TV viewers as nevers, cord cutters or cord shavers.

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Challenges AdTech Companies and Advertisers Face With Advanced TV

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