AdTech Platforms, AdTech Processes, Custom Development & Integrations

How to Integrate a DSP with Ad Exchanges and SSPs

October 23, 2018 by Maciej Zawadziński , Michael Sweeney

When you hear most people in the online advertising world talk about integrating a demand-side platform (DSP) with an ad exchange or supply-side platform (SSP), they make it sound as if it’s a matter of connecting the platforms together via a cable.

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AdTech Processes

What’s the Difference Between Ads.txt and Ads.cert?

May 16, 2018 by

The world of programmatic ad buying is increasingly threatened by ad fraud. This includes fraudulent representation of ad impressions and clicks, or manipulation of bid requests for monetary gain. Ads.txt came as a way to partly curtail the phenomenon, and the recent addition of ads.cert makes a robust countermeasure to fraud.

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What's the Difference Between Ads.txt and Ads.cert?

AdTech Industry, AdTech Processes

What is Ads.cert and How Does It Work?

May 10, 2018 by

Despite all the advancements in the online advertising industry over the past few years—header bidding and the increase in programmatic ad spend, for example—there are still a number of fundamental issues plaguing the industry. Two of the main problems are the constant battle to reduce ad fraud and a growing need for transparency.

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What is Ads.cert and How Does It Work?

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