AdTech Platforms, AdTech Processes

The Different Types of TV Advertising

September 19, 2018 by Maciej Zawadziński

Traditional terrestrial and cable TV are long past their heyday, trailing behind streaming media in reach, measurability and content quality. Video-ad views on OTT (over-the-top) devices grew 63% year over year in Q3 2016, and the trend is expected to continue, further crippling traditional TV advertising.

Read more

AdTech Processes

What’s the Difference Between Ads.txt and Ads.cert?

May 16, 2018 by

The world of programmatic ad buying is increasingly threatened by ad fraud. This includes fraudulent representation of ad impressions and clicks, or manipulation of bid requests for monetary gain. Ads.txt came as a way to partly curtail the phenomenon, and the recent addition of ads.cert makes a robust countermeasure to fraud.

Read more
What's the Difference Between Ads.txt and Ads.cert?

AdTech Industry, AdTech Processes

What is Ads.cert and How Does It Work?

May 10, 2018 by

Despite all the advancements in the online advertising industry over the past few years—header bidding and the increase in programmatic ad spend, for example—there are still a number of fundamental issues plaguing the industry. Two of the main problems are the constant battle to reduce ad fraud and a growing need for transparency.

Read more
What is Ads.cert and How Does It Work?

Search

Categories

Tags

A/B tests ad ad blocker ad codes ad fraud ad network ad server ad verification ad visibility ad-tech adblock adblock plus ads.cert ads.txt adtech advertising agency agile ai analytics apple beacon behavioral targeting business cdp chrome clearcode CMP consent management platform content personalization contextual targeting cookie cookie respawning cookies CRM cross-device tracking custom custom audience customer data platform customer relationship manager data onboarding data protection display ads dmp DNT dsp ePrivacy ExchangeWire fingerprinting first-party first-price auctions flash cookies frame buster fraud GDPR google header bidding history hosting iab Insider's View ios machine learning madtech marketing marketing technology martech minimum viable product netflix on-premises open-source ott PII pixel pixel tracking pmp predictive privacy programmatic Q&A rapid prototyping remarketing retargeting rtb rules-based personalization saas safari search ads second-price auctions segmentation sequential auctions single customer view software software development startup success tag tag management tag manager targeting team technology testing trackers tracking transparency tv video waterfall web bugs