AdTech Industry

Identity in AdTech: Unravelling The ID Problem

March 15, 2019 by Michael Sweeney

When advertising moved online from the print world back in the late 1990s, the biggest opportunity for advertisers was the ability to reach people on an individual basis.

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AdTech Processes

What’s the Difference Between Ads.txt and Ads.cert?

May 16, 2018 by

The world of programmatic ad buying is increasingly threatened by ad fraud. This includes fraudulent representation of ad impressions and clicks, or manipulation of bid requests for monetary gain. Ads.txt came as a way to partly curtail the phenomenon, and the recent addition of ads.cert makes a robust countermeasure to fraud.

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What's the Difference Between Ads.txt and Ads.cert?

AdTech Industry, AdTech Processes

What is Ads.cert and How Does It Work?

May 10, 2018 by

Despite all the advancements in the online advertising industry over the past few years—header bidding and the increase in programmatic ad spend, for example—there are still a number of fundamental issues plaguing the industry. Two of the main problems are the constant battle to reduce ad fraud and a growing need for transparency.

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What is Ads.cert and How Does It Work?

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