March 15, 2019 by Maciej Zawadziński , Michael Sweeney

When advertising moved online from the print world back in the late 1990s, the biggest opportunity for advertisers was the ability to reach people on an individual basis.

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January 22, 2018 by

Paid search advertising (also known as sponsored ads, search marketing, search-engine marketing, pay-per-click marketing, and cost-per-click marketing) is a technique that displays ads in search-engine results whenever someone searches for the services or products offered by the advertiser. In this way, the ad displayed perfectly matches each query.

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What Is Search Advertising and How Does It Work?

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