MarTech Platforms

What Is a CRM and How Does It Work?

August 9, 2018 by Michal Wlosik

Maintaining good relationships with customers is the cornerstone of every successful business, but in decades past, the process of managing and tracking customer relationships within a business was fragmented and time-consuming at best. Companies would store physical customer data in filing cabinets, rolodexes, and spreadsheets.

Read more

AdTech Industry, AdTech Processes

Ad serving insights: Ad invocation codes and placement tags

February 17, 2013 by

Ad invocation codes (called also placement tags or ad codes) are a bit different from web trackers covered in an earlier post. Their main task is to load a creative (an ad) into the placement on a website or in an app. Additionally, they usually are responsible for cookie management, impression tracking, ad rotation, visibility tracking and other tasks.

Read more

Search

Categories

Tags

A/B tests ad ad blocker ad codes ad fraud ad network ad server ad verification ad visibility ad-tech adblock adblock plus ads.cert ads.txt adtech advertising agency agile ai analytics apple beacon behavioral targeting business cdp chrome clearcode content personalization contextual targeting cookie cookie respawning cookies CRM cross-device tracking custom custom audience customer data platform customer relationship manager data onboarding data protection display ads dmp DNT dsp ePrivacy ExchangeWire fingerprinting first-party first-price auctions flash cookies frame buster fraud GDPR google header bidding history hosting iab Insider's View ios machine learning marketing marketing technology martech minimum viable product on-premises open-source ott PII pixel pixel tracking pmp predictive privacy programmatic Q&A rapid prototyping remarketing retargeting rtb rules-based personalization saas safari search ads second-price auctions segmentation sequential auctions single customer view software software development startup success tag tag management tag manager targeting team technology testing trackers tracking transparency tv video waterfall web bugs