AdTech Industry, Data & Privacy, MarTech Industry

Are AdTech and MarTech Vendors Prepared for the GDPR? [Survey Results]

May 17, 2018 by Michael Sweeney

With only a week until the European Union’s General Data-Protection Regulation (GDPR) goes into effect, AdTech and MarTech companies around the world are bracing themselves for the dawn of a new era in digital advertising and marketing.

Read more

AdTech Industry, AdTech Processes

Ad serving insights: Ad invocation codes and placement tags

February 17, 2013 by

Ad invocation codes (called also placement tags or ad codes) are a bit different from web trackers covered in an earlier post. Their main task is to load a creative (an ad) into the placement on a website or in an app. Additionally, they usually are responsible for cookie management, impression tracking, ad rotation, visibility tracking and other tasks.

Read more

Search

Categories

Tags

A/B tests ad ad blocker ad codes ad fraud ad network ad server ad visibility ad-tech adblock adblock plus ads.cert ads.txt adtech advertising agency agile ai analytics apple beacon business cdp chrome clearcode content personalization contextual targeting cookie cookie respawning cookies cross-device tracking custom custom audience customer data platform data onboarding data protection display ads dmp DNT dsp ePrivacy ExchangeWire fingerprinting first-party first-price auctions flash cookies frame buster fraud GDPR google header bidding history hosting iab Insider's View ios machine learning marketing marketing technology martech minimum viable product on-premises open-source ott PII pixel pixel tracking pmp predictive privacy programmatic Q&A rapid prototyping remarketing retargeting rtb rules-based personalization saas safari search ads second-price auctions segmentation sequential auctions single customer view software software development startup success tag tag management tag manager targeting team technology testing trackers tracking transparency tv video waterfall web bugs