Category: Web Analytics

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Cookie tracking in advertising and web analytics

November 10, 2020 by

Cookies were invented in 1994 by Lou Montulli and John Giannandrea, at that time an employees of Netscape Communications. Since then cookies become an inseparable element of every ad technology. Why cookies are so important? Where do they fit in today’s advertising ecosystem? Are they replaceable? What is the future of cookies.

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Cookie tracking in advertising and web analytics

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