September 10, 2019 by Łukasz Małecki , Daniel O'Connell , Michael Sweeney

Almost every data-management platform (DMP) on the market allows advertisers to create audiences and use them for different use cases, such as improved online ad targeting and advanced analytics. To create audiences in a DMP, the platform must first create user profiles, which comprise of numerous profile identifiers. As part of a recent internal project carried […]

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February 5, 2015 by

When looking at some tech companies, it can be hard to imagine how they were in their early days. The success of each business is often dictated by their ability to get the fundamentals right. The software industry is unique in that it often doesn’t take much to create something that can offer so much […]

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January 15, 2015 by

“The only difference between me and the next guys is that I just went out and did it.” Brian Chesky, CEO of Airbnb. So you’ve got a great idea for a new startup, you’ve been toying with the idea for quite a while, maybe you’ve even completed some preliminary market research, and now you are […]

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