January 25, 2018 by

The line between AdTech from MarTech has blurred over the years. Have the two realms ultimately merged, or are we getting the dichotomy all wrong?

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What’s the Difference Between AdTech and MarTech?

January 15, 2018 by

2017 was certainly a very busy year for the AdTech & MarTech industries. The headlines were populated by topics like AI, acquisitions, consolidation, and header bidding, but by far the most shared and commented topics were (and will arguably be in 2018) the European Union’s General Data Protection Regulation (GDPR) and the importance of data […]

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Clearcode’s Top AdTech & MarTech Posts Of 2017

October 26, 2017 by

Content is certainly king, but it seems the long-held tenet of digital marketing needs a little tweaking; only immediately relevant content is king these days. As in the case of retargeting ads, we only respond to content that is easy to find and important to us. This does not only apply to text content, but […]

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What is Rules-Based Personalization and How Does It Work?

October 24, 2017 by

The AdTech and MarTech landscape has become incredibly dense; the abundance of solutions available on the market is staggering. This poses a challenge for companies to harness the power of programmatic and shape it to their specific needs. “Custom” is the name of the game, and by not jumping on the bandwagon, you are missing […]

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Benefits of Building Custom AdTech & MarTech Platforms

October 24, 2017 by

Content personalization is a method of making the website experience equally relevant for everyone visiting. This basically involves tailoring the website’s content to accommodate each user’s preferences. On top of that, good personalization platforms also perform cross-device tracking, creating a seamless experience across all channels, including web, mobile, and email. Then, with every successive visit, […]

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Predictive Vs Rules-Based Personalization: What’s The Difference?

October 24, 2017 by

The internet has come a long way since Tim Berners-Lee first laid the foundation for a working web back in 1990. The amount of content users now create and interact with has grown exponentially, and the profound effect it has had on the ways we consume information is impossible to ignore. Attention spans are dwindling […]

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What is Predictive Content Personalization and How Does It Work?

February 27, 2017 by

Founded in 2007, MediaMath has grown from a single DSP to an international provider of programmatic solutions for advertisers, agencies and publishers. While it provides a complex array of services through its TerminalOne Marketing Operating System, the company recognizes the value of partnerships in the programmatic space – hence its openness to third-party integration and […]

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Integrating With MediaMath: What Ad Agencies & Ad Tech Companies Can Achieve

November 28, 2016 by

There’s a popular joke among software developers and engineers that goes like this: There are two hard things in computer science – cache invalidation and naming things. In this post, we’ll be talking about the latter, naming things, in particular, otherwise known as taxonomy in a data-management platform (DMP). What is Taxonomy? Taxonomy is a […]

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What is Taxonomy in a DMP?

January 28, 2016 by

More than 80% of worldwide panelists have said data is affirmatively important to the deployment of their advertising and marketing efforts, and even more — a whopping 92.2% — said it’s likely to play an increasingly important role in the future. That’s according to a recent report from Winterberry Group, The Global Review of Data-Driven […]

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May 21, 2015 by

Around 1,683,862,863 people use the Internet every day. In the eyes of brands and online advertisers, that’s 1.6 billion potential new opportunities to get their ads in front of their target audience. The fact that the average person spends 6.5 hours a day browsing websites, watching videos, and chatting with friends on social-media platform has […]

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