January 15, 2018 by

2017 was certainly a very busy year for the AdTech & MarTech industries. The headlines were populated by topics like AI, acquisitions, consolidation, and header bidding, but by far the most shared and commented topics were (and will arguably be in 2018) the European Union’s General Data Protection Regulation (GDPR) and the importance of data […]

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Clearcode’s Top AdTech & MarTech Posts Of 2017

January 4, 2018 by

Since we began in 2009, we’ve partnered with over 50 AdTech/MarTech vendors — from startups to publicly traded companies — and worked on 100+ projects — from building custom platforms from the ground up to integrating existing platforms with other advertising and marketing tools. We’ve also built a couple of AdTech and MarTech companies of […]

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October 24, 2017 by

Content personalization is a method of making the website experience equally relevant for everyone visiting. This basically involves tailoring the website’s content to accommodate each user’s preferences. On top of that, good personalization platforms also perform cross-device tracking, creating a seamless experience across all channels, including web, mobile, and email. Then, with every successive visit, […]

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Predictive Vs Rules-Based Personalization: What’s The Difference?

October 11, 2017 by

With all the attention that the EU’s General Data Protection Regulation (GDPR) has received over the past year, one could assume that this is a completely new initiative; however, the GDPR will just be superseding an existing data-privacy initiative—the EU’s Data Protection Directive. The Data Protection Directive was first adopted in 1995, but hasn’t received […]

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Not Complying with GDPR Will Cost AdTech Companies More than 4% of Revenue

October 9, 2017 by

While the EU’s General Data Protection Regulation (GDPR) and its “baby sister” the ePrivacy Regulation may be full of ambiguous statements and legal jargon, one thing is clear; if you collect data from EU citizens, then your world is going to look a whole lot different come May 25, 2018. Even though most of the […]

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The GDPR Will Drain the AdTech Cookie Pool

June 19, 2017 by

Multiculturalism brings with it a number of opportunities, such as access to specific skills and knowledge, economic growth, and a chance to learn about and discover other cultures – just to name a few. But for advertisers and marketers, multiculturalism also opens the door to a niche market – one that they can enter with […]

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Insider’s View: Ad Tech & MarTech Q&A with Niklas Nikolaidis </br> [Part 13]

April 10, 2017 by

Account-based marketing (ABM) has been around for a number of years, some say since the early 2000s, but it’s only in the past five or so years that ABM has really taken off and been applied on a large scale due to the introduction and rise of new technology. While you’ve probably heard the term […]

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What is Account-Based Marketing (ABM) and How Does It Work?

April 3, 2017 by

There has been a huge influx of new MarTech solutions over the past few years; chiefmartec’s annual Marketing Technology Landscape Supergraphic illustrates this point very well. chiefmartec’s annual Marketing Technology Landscape Supergraphic Although the number of new MarTech vendors has been increasing year-on-year and adoption rates of marketing technologies […]

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Rapid Prototyping & MVP Development: The Keys To MarTech Success

March 20, 2017 by

Piwik PRO, an analytics company founded by Clearcode, announced on Monday, March 20, 2017, that it has raised $2 million in a Series A Funding Round. Warsaw Equity Group (WEG), a Polish-based venture capital and private equity investment company, led the round which also included a private investment from Tim Schumacher, co-founder and former CEO […]

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Clearcode’s Piwik PRO Raises $2 Million In Series A Funding Round

March 1, 2017 by

There are a number of reasons why marketing campaigns fail to produce the desired results. Sometimes the targeting is off, the content isn’t attracting enough attention, but often it’s because the marketing strategy was poorly implemented and executed, or worse, there was no strategy to begin with. Having the right strategy, implementing it correctly, and […]

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Insider’s View: Ad Tech & MarTech Q&A with Frans Riemersma </br>[Part 12]