Category: MarTech Industry

November 20, 2020 by Maciej Zawadziński

With all the recent news about Google Chrome’s decision to kill off third-party cookies over the next two years, anyone would think it’s the first piece of news the AdTech industry has heard about the end of third-party cookies. But it isn’t.

December 17, 2020 by Maciej Zawadziński, Michael Sweeney

Third-party cookies have long been the backbone of online advertising, allowing advertisers to measure the success of their campaigns and improve targeting, as well helping publishers monetize their websites. But over the past few years, the reliance of third-party cookies has decreased due to changes in user behavior (e.g. installing ad-blocking software) and new privacy […]

November 10, 2020 by Michal Wlosik, Michael Sweeney, Maciej Zawadziński

The European Union’s General Data-Protection Regulation (GDPR) has been in force for almost a year, but in spite of numerous publications in the media there is still a lot of misinformation and confusion around it. In our new webinar, we guide through the key concepts of GDPR, discuss what the regulation means for AdTech companies, […]

November 10, 2020 by Michal Wlosik

With privacy-centered themes dominating the headlines, 2018 could easily be hailed the year of privacy. It was a really busy time for the AdTech and MarTech industry. GDPR and privacy issues sent ripples through the industry, and advertisers and publishers spent most of their time understanding and aligning with new privacy laws – not only […]

November 10, 2020 by Michael Sweeney

Prior to the year 2000, the online advertising and marketing industries were powered by creative thinkers and gifted copywriters. While there’s still a need for these skills when penning advertising and marketing campaigns, the industries are now driven primarily by technology. Brands and agencies that would traditionally invest in ad men and women are now […]

November 10, 2020 by Maciej Zawadziński

Despite the efficiencies, automation, and scale advertising and marketing technology bring to the online world, there’s no shortage of problems with these industries. Ad fraud, a lack of transparency around fees and commissions, and the GDPR are just a few of the external privacy issues they face today. AdTech/MarTech vendors and agencies face a number […]

November 10, 2020 by Michael Sweeney

With only a week until the European Union’s General Data-Protection Regulation (GDPR) goes into effect, AdTech and MarTech companies around the world are bracing themselves for the dawn of a new era in digital advertising and marketing. How prepared are they for the new regulation, and what has their journey towards compliance looked like up […]

November 10, 2020 by Maciej Zawadziński

You may remember hearing about the Volkswagen emissions scandal that made headlines worldwide in 2015. For those unfamiliar with the story, the German automaker intentionally programmed its turbocharged-direct-injection (TDI) engines to comply with the United States’ emissions and pollution standards by activating the engines’ emission controls only during laboratory tests. This allowed Volkswagen’s engines to […]

November 27, 2020 by Maciej Zawadziński

Despite the fact that the European Union’s General Data-Protection Regulation (GDPR) has come into force, and the ongoing coverage in the media, there still seems to be a lot of misinformation and confusion as to what the GDPR and the proposed ePrivacy regulation mean for AdTech companies. To help publishers, brands, agencies, and AdTech vendors […]

November 10, 2020 by Michael Sweeney

While the true impact of the GDPR and ePrivacy regulation won’t be felt until after they come into force, we can already get a sense of the effect they’ll have on the online advertising and marketing industries. So we created an infographic to highlight the main areas of the European Union’s General Data Protection Regulation […]