Category: MarTech Industry

May 17, 2018 by Michael Sweeney

With only a week until the European Union’s General Data-Protection Regulation (GDPR) goes into effect, AdTech and MarTech companies around the world are bracing themselves for the dawn of a new era in digital advertising and marketing. How prepared are they for the new regulation, and what has their journey towards compliance looked like up […]

April 19, 2018 by Maciej Zawadziński

You may remember hearing about the Volkswagen emissions scandal that made headlines worldwide in 2015. For those unfamiliar with the story, the German automaker intentionally programmed its turbocharged-direct-injection (TDI) engines to comply with the United States’ emissions and pollution standards by activating the engines’ emission controls only during laboratory tests. This allowed Volkswagen’s engines to […]

April 19, 2018 by Maciej Zawadziński

Despite the fact that the European Union’s General Data-Protection Regulation (GDPR) has come into force, and the ongoing coverage in the media, there still seems to be a lot of misinformation and confusion as to what the GDPR and the proposed ePrivacy regulation mean for AdTech companies. To help publishers, brands, agencies, and AdTech vendors […]

April 17, 2018 by Michael Sweeney

While the true impact of the GDPR and ePrivacy regulation won’t be felt until after they come into force, we can already get a sense of the effect they’ll have on the online advertising and marketing industries. So we created an infographic to highlight the main areas of the European Union’s General Data Protection Regulation […]

April 12, 2018 by Michael Sweeney

Out of all the hurdles publishers and AdTech & MarTech companies must overcome to comply with the upcoming General Data Protection Regulation (GDPR), the one about user consent is the biggest. After May 25, 2018, if they want to collect, process, and store personal data from data subjects in the EU and EEA, then they’ll […]

March 30, 2018 by Maciej Zawadziński

In the early days of online marketing, marketers were faced with the problem of having limited information about customers. Targeting possibilities were minimal and online advertising was more hit or miss than today. Now, the situation is completely different. We are dealing with an abundance of channels and sources of data, and the only problem […]

March 12, 2018 by Michael Sweeney

On April 27, 2016, the European Union’s General Data Protection Regulation (GDPR) was adopted and triggered the start of a two-year countdown towards its enforcement date on May 25, 2018. During these two years, all companies that collect data about European citizens and residents have to make a number of changes to their current policies […]

January 15, 2018 by Michal Wlosik

2017 was certainly a very busy year for the AdTech & MarTech industries. The headlines were populated by topics like AI, acquisitions, consolidation, and header bidding, but by far the most shared and commented topics were (and will arguably be in 2018) the European Union’s General Data Protection Regulation (GDPR) and the importance of data […]

January 4, 2018 by Michael Sweeney

Since we began in 2009, we’ve partnered with over 50 AdTech/MarTech vendors — from startups to publicly traded companies — and worked on 100+ projects — from building custom platforms from the ground up to integrating existing platforms with other advertising and marketing tools. We’ve also built a couple of AdTech and MarTech companies of […]

October 24, 2017 by Michal Wlosik

Content personalization is a method of making the website experience equally relevant for everyone visiting. This basically involves tailoring the website’s content to accommodate each user’s preferences. On top of that, good personalization platforms also perform cross-device tracking, creating a seamless experience across all channels, including web, mobile, and email. Then, with every successive visit, […]