November 14, 2017 by Maciej Zawadziński

If you have ever bought anything on eBay, you are probably no stranger to the concept of second-price auctions, the bidding process in which the winner pays the price offered by the second-highest bidder, rather than their own.

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December 21, 2016 by

Salesforce – with its cloud-based sales automation software – has changed the face of sales.

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What Can AdTech/MarTech Platforms Gain From Salesforce Integration?

December 8, 2016 by

A lot has changed in online advertising and marketing over the past decade, so who better to talk to about the changes, challenges, and trends of these 2 industries than Robert Brill from BrillMedia.co.

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Insider’s View: Ad Tech & MarTech Q&A <br />with Robert Brill [Part 11]

December 7, 2016 by

Marketing technology – more commonly known as MarTech – is one of the fastest growing areas in technology today. You may have heard of it, or even started to explore it. But instead of just dabbling in it, you really ought to try to understand it in it’s entirety.

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What Exactly is MarTech?

November 28, 2016 by

For this edition of Insider’s View: Ad Tech & MarTech Q&A, we caught up with Ari Paparo – CEO and co-founder of Beeswax. Ari is no stranger to the Ad Tech world, having held VP positions at a number of large companies, including DoubleClick (before and after Google’s acquisition), Nielsen, and AppNexus.

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Insider’s View: Ad Tech & MarTech Q&A <br />with Ari Paparo [Part 10]

November 22, 2016 by

At Clearcode, marketing technology isn’t just our work, it’s part of who we are.

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MarTech Advisor Interviews Marek Juszczyński, Clearcode Head of Marketing

November 8, 2016 by

Another week, another edition of Insider’s View: Ad Tech & MarTech Q&A. And this week we caught up with Scott Vaughan, the CMO at Integrate, and got his views on the changes, challenges, and trends in the Ad Tech & MarTech industries.

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Insider’s View: Ad Tech & MarTech Q&A with Scott Vaughan [Part 9]

October 20, 2016 by

So far in our Insider’s View: Ad Tech & MarTech Q&A series, we’ve featured members from the media, CEOs, and directors – just to name a few. But for this edition of our Q&A, we caught up with Seth Ulinski, Senior Analyst at Technology Business Research, Inc. (TBR), to get his analytical point of view on the Ad Tech & MarTech industries.

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Insider’s View: Ad Tech & MarTech Q&A With Seth Ulinski [Part 8]

October 18, 2016 by

Native advertising and content marketing – both could lay claim to one of marketing’s hottest buzzwords: “Content is king.” And because of that both are enjoying massive popularity.

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Native Ads & Content Marketing: Equally Valuable?

September 27, 2016 by

If there’s one “household” name on the marketing technology scene, it is Scott Brinker. The publication of his yearly Marketing Technology Landscape Supergraphic is a major event, as is the annual MarTech conference series he helps organize.

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Insider's View: AdTech & MarTech Q&A With Scott Brinker [Part 7]

September 5, 2016 by

We are all familiar with the 3 Rs from elementary school: reading, ‘riting and ‘rithmetic. Similarly, there are three essential Rs that marketers—especially those working in e-commerce—should have a firm grip on: retention, retargeting, and re-engagement.

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E-Commerce Marketers Should Master These Three R's