July 14, 2022 by

Below are the main industry news stories in Q2 2022, including Netflix’s plans to show ads, the EU’s new DSA and DMA legislation, and Vodafone’s plans to create a supercookie.

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Top AdTech & MarTech News Stories from Q2 2022

August 17, 2022 by , ,

Mozialla’s Firefox web browser has always been known for its speed, security and customizability, but over the past few years, Firefox has also become synonymous with privacy.

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A Timeline of Firefox’s Privacy Changes and Impact on AdTech & MarTech [infographic]

July 21, 2022 by

A lot happened in the AdTech and MarTech world in Q1 2022. To help keep you informed about what’s happening, we’ve put together a list of the main AdTech and MarTech stories, including news about Google Chrome’s new Topics API, the IAB Tech Lab’s Seller Defined Audiences, and many others.

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Top AdTech & MarTech News Stories from Q1 2022

May 31, 2022 by

2021 was another big year for the AdTech, MarTech and programmatic advertising industries. We saw Apple roll out more privacy changes, progress made (and lost) with Google Chrome’s privacy sandbox, and numerous mergers and acquisitions.

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AdTech and MarTech Predictions and Trends in 2022

October 12, 2021 by ,

Over the past few years, Apple has taken a strong stance on protecting the privacy of its customers by introducing a number of changes to its devices, web browser (Safari), and operating systems.

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A Timeline of Apple's Privacy Changes in Safari and iOS [infographic]

August 24, 2021 by ,

Apple is arguably the most popular and innovative tech company in the world. Throughout its history, Apple has invented many revolutionary products, like the iPod, iPhone, iPad, and iWatch.

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Apple’s Privacy Changes and the Impact on AdTech and MarTech [infographic]

March 2, 2022 by ,

Influencer marketing has become a popular new medium for brands over the past few years. But just like with all new marketing mediums, influencer marketing is experiencing growing pains.

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The State of Influencer Marketing in 2022 [infographic]

December 6, 2021 by

While examples of influencer marketing can be traced back to the 1920s, the social media variant of influencer marketing that we all know today is under two decades old, and in that short period of time it has grown significantly in many areas.

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The Challenges and Opportunities Facing Influencer Marketing Platforms

June 7, 2022 by ,

Since the release of version 1.0 in September 2017, Webkit has released 5 new versions of its Intelligent Tracking Prevention (ITP) to strengthen user privacy for Safari users.

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FAQs About Safari's Intelligent Tracking Prevention (ITP)

July 5, 2021 by ,

When it comes to starting a new AdTech or MarTech development project, or even building new features for your existing platforms, you’ll need to consider more than just what programming languages, frameworks, and infrastructure you’ll use.

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The True Cost of Hiring AdTech and MarTech Developers [infographic]

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