Category: AdTech & MarTech Q&A

November 10, 2020 by Michael Sweeney

So far in our Insider’s View: Ad Tech & MarTech Q&A series, we’ve featured members from the media, CEOs, and directors – just to name a few. But for this edition of our Q&A, we caught up with Seth Ulinski, Senior Analyst at Technology Business Research, Inc. (TBR), to get his analytical point of view […]

November 23, 2021 by Ian Simpson

If there’s one “household” name on the marketing technology scene, it is Scott Brinker. The publication of his yearly Marketing Technology Landscape Supergraphic is a major event, as is the annual MarTech conference series he helps organize. We caught up with Scott and asked him to share his insights into the dynamic world of MarTech, […]

November 10, 2020 by Michael Sweeney

Have you ever purchased something online and then seen an ad for that same product afterwards? The team at Adavow are fixing that. And we caught up with the man behind it all – David Brown, Founder & Chief Exec – for our latest installment of Insider’s View: Ad Tech & MarTech Q&A. David is […]

November 10, 2020 by Maciej Zawadziński

For our latest installment of Insider’s View, we’re mixing things up with a Q&A with a member of the media. This time, we had the pleasure of chatting with Lindsay Rowntree, head of content for ExchangeWire, who is a perfect fit for our expert interview series. ExchangeWire provides global data and insight on Marketing Technology, […]

September 5, 2019 by Michael Sweeney

For this week’s installment of Insider’s View, we had a chance to catch up with with Chad Little, founder and CEO of Hivewyre, an online advertising co-op that allows advertisers to share their first-party audience data and build targeted campaigns for prospecting new customers. Chad is a serial entrepreneur with Hivewyre being his fifth startup. […]

September 5, 2019 by Michael Sweeney

As we continue diving into the minds of Ad Tech and MarTech leaders, we had a chance to chat with Peter Messmer, Director of Growth from AddShoppers for this week’s Insider’s View. AddShoppers is a company that helps e-commerce brands grow their average revenue per visitor by integrating on-site marketing automation with personalization and data […]

September 5, 2019 by Michael Sweeney

For this week’s installment of Insider’s View, we caught up with Alex Wheldon, Chief Marketing Officer at Smarkets, an online betting exchange that offers a secure and transparent platform for trading on sporting, political and current affairs events. Alex is a three-time entrepreneur and marketer in the Ad Tech, fintech, and consumer technology sectors and […]

September 5, 2019 by Michael Sweeney

Opinions about the current and future state of Ad Tech & MarTech are as varied as the technologies, services and players that populate these complex ecosystems. There’s plenty of evidence that Ad Tech & MarTech have hit turbulent times – from consolidation by players like Adobe, Oracle and Neustar to increased competition and lack of […]