January 4, 2018 by

Since we began in 2009, we’ve partnered with over 50 AdTech/MarTech vendors — from startups to publicly traded companies — and worked on 100+ projects — from building custom platforms from the ground up to integrating existing platforms with other advertising and marketing tools. We’ve also built a couple of AdTech and MarTech companies of […]

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October 24, 2017 by

The AdTech and MarTech landscape has become incredibly dense; the abundance of solutions available on the market is staggering. This poses a challenge for companies to harness the power of programmatic and shape it to their specific needs. “Custom” is the name of the game, and by not jumping on the bandwagon, you are missing […]

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Benefits of Building Custom AdTech & MarTech Platforms

April 3, 2017 by

There has been a huge influx of new MarTech solutions over the past few years; chiefmartec’s annual Marketing Technology Landscape Supergraphic illustrates this point very well. chiefmartec’s annual Marketing Technology Landscape Supergraphic Although the number of new MarTech vendors has been increasing year-on-year and adoption rates of marketing technologies […]

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Rapid Prototyping & MVP Development: The Keys To MarTech Success

February 27, 2017 by

Founded in 2007, MediaMath has grown from a single DSP to an international provider of programmatic solutions for advertisers, agencies and publishers. While it provides a complex array of services through its TerminalOne Marketing Operating System, the company recognizes the value of partnerships in the programmatic space – hence its openness to third-party integration and […]

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Integrating With MediaMath: What Ad Agencies & Ad Tech Companies Can Achieve

January 17, 2017 by

Why should you care about OpenRTB – the open-source protocol developed in conjunction with a consortium of demand- and supply-side platforms and adopted by the IAB? Consider one statistic… According to eMarketer, programmatic ad spend is predicted to account for almost two-thirds of digital advertising in the US in 2017 – to the tune of […]

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How An OpenRTB Integration Makes AdTech Platforms More Valuable

January 12, 2017 by

The Trade Desk (TTD) was founded in 2009 by Jeff Green and Dave Pickles and is one of the leading demand-side platforms (DSP) in the Ad Tech ecosystem. Apart from providing ad agencies and advertisers with access to inventory across various media channels (e.g. video, native, and TV), they also provide a data management platform […]

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3 Use Cases Of A Custom Integration With The Trade Desk

December 21, 2016 by

DoubleClick is one of the longest-standing companies in the online advertising world, having been founded in 1996 by Kevin O’Connor and Dwight Merriman. After being acquired by private equity firms Hellman & Friedman and JMI Equity in July 2005, DoubleClick then went on to be purchased by Google in March 2008. DoubleClick by Google (as […]

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DoubleClick Integrations: How Ad Tech Companies & Ad Agencies Can Benefit

December 21, 2016 by

Salesforce – with its cloud-based sales automation software – has changed the face of sales. The dark art of selling – with its mysterious mixture of persuasion, psychology and personal engagement is in the process of becoming more data-driven than ever. That’s why Salesforce is the main choice of companies, both B2B and B2C, for […]

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What Can AdTech/MarTech Platforms Gain From Salesforce Integration?

December 12, 2016 by

AppNexus first appeared on the online advertising scene in 2007 as an ad exchange for programmatic media buying. Since then, it has morphed into one of the biggest Ad Tech companies in the world. But there are two things that make AppNexus stand out from its competitors: 1. They are developer friendly and technology focused […]

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How Agencies And AdTech/MarTech Companies Can Benefit From Building On Top Of AppNexus