Category: AdTech Platforms

January 14, 2022 by Michael Sweeney, Paulina Zawiślak

When you hear the words “programmatic advertising”, what comes to mind? Do you think about demand-side platforms (DSPs) and supply-side platforms (SSPs)? Or about real-time bidding (RTB) and private marketplaces (PMPs)? Programmatic advertising is a broad term that spans many areas of digital advertising — from AdTech platforms and media-buying methods to advertising channels and mediums. In […]

April 2, 2021 by Michael Sweeney

Background of the Project SITO Mobile is a publicly traded advertising technology (AdTech) company that uses consumer and location data to help brands run targeted media campaigns on mobile devices. Their software is known as a demand-side platform (DSP), which allows media buyers (e.g. brands, advertisers, and agencies) to purchase ad space from publishers (e.g. websites […]

June 7, 2022 by Michal Wlosik, Michael Sweeney

As technology evolves and people are presented with many new ways to consume content, video seems to consistently top the charts. This is hardly surprising. Busy, hectic and mobile lifestyles are conducive to formats that allow people to digest information on-the-move in more condensed and accessible ways than blocks of plain text.  The allure of […]

November 10, 2020 by Michal Wlosik

We like to think the internet is an open and free space where everyone is equal and no one is restricted in any way – at least that’s how many envisioned it. A closer look at the online advertising industry, however, quickly reveals its many similarities to a game of Monopoly.

January 17, 2022 by Maciej Zawadziński, Michael Sweeney

The question of building, renting or buying an AdTech or MarTech platform, such as a supply-side platform (SSP), bidder, demand-side platform (DSP), or customer data platform (CDP), is one that many tech companies, brands, and agencies often ask themselves.

August 12, 2021 by Maciej Zawadziński, Michael Sweeney

The ability to quickly build and test new solutions is a key determinant of success for any tech company.  Cloud service providers like AWS allow us — software engineers and DevOps — to develop and implement new applications at a very fast pace.Our development team recently conducted an internal project whereby we built a working […]

August 11, 2021 by Łukasz Małecki, Daniel O'Connell, Michael Sweeney

Almost every data-management platform (DMP) on the market allows advertisers to create audiences and use them for different use cases, such as improved online ad targeting and advanced analytics. To create audiences in a DMP, the platform must first create user profiles, which comprise of numerous profile identifiers. As part of a recent internal project carried […]

September 30, 2021 by Maciej Zawadziński, Michael Sweeney

In a scene from the 1982 film Blade Runner, a flying car is seen travelling through Los Angeles in the year 2019. To its right is a large digital advertisement on the side of a building displaying the words “Enjoy Coca-Cola”. A digital OOH ad in the 1982 film Blade Runner. Did Blade Runner invent […]

August 12, 2021 by Michael Sweeney, Maciej Zawadziński

In the early days of online advertising, publishers used ad networks to sell their remnant inventory to advertisers. However, as publishers started using more and more ad networks, it became harder to identify which ad network would sell the most inventory at the best price. To solve this problem, a new type of AdTech platform […]

November 10, 2020 by Michael Sweeney, Maciej Zawadziński

Founded in 2002 in Copenhagen, Denmark, Adform has grown to become a leading software vendor in the online advertising ecosystem. Adform provides both media buyers (advertisers and agencies) and publishers with a range of platforms to help them create, run and manage media campaigns across display, video, mobile, audio, and digital out-of-home (DOOH). Adform Integration […]