Category: AdTech Industry

February 12, 2020 by Michael Sweeney

Ever since Google Chrome announced that they’ll stop supporting third-party cookies by 2022, folks within the digital advertising industry have questioned what this means for AdTech and what impact it will have.

January 31, 2020 by Michael Sweeney

On Tuesday the 14th of January, 2020, Google announced that it would shutting off support for third-party cookies by 2022.

January 14, 2020 by Michael Sweeney

What impact do privacy laws like the GDPR and privacy settings like Safari’s Intelligent Tracking Prevention (ITP) have on AdTech?

December 19, 2019 by Michael Sweeney

A lot happened in AdTech in 2019, and while there were a number of big one-off events, such as Amazon’s acquisition of Sizmek and the introduction of apps-ads.txt, there were a few topics that consistently made headlines in 2019, and will no doubt continue in 2020.

October 21, 2019 by Michal Wlosik

We like to think the internet is an open and free space where everyone is equal and no one is restricted in any way – at least that’s how many envisioned it. A closer look at the online advertising industry, however, quickly reveals its many similarities to a game of Monopoly.

October 3, 2019 by Maciej Zawadziński, Michael Sweeney

Third-party cookies have long been the backbone of online advertising, allowing advertisers to measure the success of their campaigns and improve targeting, as well helping publishers monetize their websites. But over the past few years, the reliance of third-party cookies has decreased due to changes in user behavior (e.g. installing ad-blocking software) and new privacy […]

September 3, 2019 by Maciej Zawadziński, Michael Sweeney

In recent years, we have seen a quick proliferation of various standardized ID solutions. The consortiums and companies that stand behind them include some of the leading AdTech vendors, promising a better alternative to cookie syncing and competition with walled gardens like Facebook and Google. Table Of Contents Why Does Online Advertising Need an ID […]

August 19, 2019 by Maciej Zawadziński, Michael Sweeney

In a scene from the 1982 film Blade Runner, a flying car is seen travelling through Los Angeles in the year 2019. To its right is a large digital advertisement on the side of a building displaying the words “Enjoy Coca-Cola”. A digital OOH ad in the 1982 film Blade Runner. Did Blade Runner invent […]

August 1, 2019 by Maciej Zawadziński, Michael Sweeney

The Wild West era in America during the late 1880s gave rise to a new genre of film known as Westerns, which depicted vast and rugged landscapes with men riding on horseback, regularly engaging in gunfights. Indeed, the Wild West is famous for lawlessness, vigilantism, and outlaws on the run. Are there any similarities to how […]

May 30, 2019 by Michal Wlosik

Cookies remember website configuration, login details and products added to the shopping cart. For years they’ve also been the backbone of online advertising for targeting, retargeting, tracking and attribution. We’ve compiled a list of the most popular web browsers and explain how they handle first-party and third-party cookies. Cookies are currently the most common method […]