AdTech Industry, AdTech Processes, Data & Privacy
October 10, 2022 by Natalia Figas, Michael Sweeney
Companies operating in the programmatic advertising and digital marketing industries are used to the European Union introducing new laws to try and regulate certain areas of their businesses.
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February 22, 2023 by Michael Sweeney
Thanks to the introduction and rise of streaming services, consumers yet again have another way to watch their favorite programs. And this new form of TV consumption has also brought with it new advertising opportunities.
Read more![Programmatic Advertising and AdTech in OTT & CTV [Presentation]](https://clearcode.cc/wp-content/uploads/2022/09/CTV-and-OTT-industry-presentation-by-Clearcode.png)
October 18, 2022 by Natalia Figas
Carrying out massive amounts of auctions, data transfers, and ads serving requires vast computing powers, and with that requirement comes carbon dioxide emissions that AdTech produces daily.
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September 12, 2022 by Natalia Figas
Before your ad can reach the site where it is supposed to show, it has to travel a certain path. It starts with the advertiser’s server, going through DSP, SSP, ad exchanges to the right target. All subsequent links in this chain are an essential part of the supply (advertiser activity) and demand (publisher activity) […]
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July 14, 2022 by Michael Sweeney
Below are the main industry news stories in Q2 2022, including Netflix’s plans to show ads, the EU’s new DSA and DMA legislation, and Vodafone’s plans to create a supercookie.
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August 9, 2022 by Natalia Figas, Michael Sweeney
Since its inception in 1925, the role of television has been more or less the same — to inform viewers about important events and provide entertainment. However, the form of television has changed very dynamically over time.
Read more![The Difference Between Traditional, Linear, Connected TV, OTT, and Advanced TV Advertising [infographic]](https://clearcode.cc/wp-content/uploads/2022/05/types_of_tv_and_tv_advertising.png)
August 17, 2022 by Natalia Figas, Paulina Zawiślak, Michael Sweeney
Mozialla’s Firefox web browser has always been known for its speed, security and customizability, but over the past few years, Firefox has also become synonymous with privacy.
Read more![A Timeline of Firefox’s Privacy Changes and Impact on AdTech & MarTech [infographic]](https://clearcode.cc/wp-content/uploads/2022/05/A-Timeline-of-Firefoxs-Privacy-Changes-and-Impact-on-AdTech-MarTech_cover.png)
August 29, 2022 by Michael Sweeney
The programmatic advertising industry can be hard to understand; there’s specific terminology, a whole bunch of initialisms, and dozens of AdTech platforms.
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July 21, 2022 by Michael Sweeney
A lot happened in the AdTech and MarTech world in Q1 2022. To help keep you informed about what’s happening, we’ve put together a list of the main AdTech and MarTech stories, including news about Google Chrome’s new Topics API, the IAB Tech Lab’s Seller Defined Audiences, and many others.
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March 1, 2022 by Natalia Figas, Michael Sweeney
Supply-path optimization (SPO) can be compared to a courier service. In the same way a courier has to find the best path to its destination to deliver a package while saving time and money — both its own and the recipient’s — SPO aims to help advertisers find the best route to their desired inventory.
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