April 5, 2023 by ,

There’s been a lot of talk and press about the metaverse over the past few years. The introduction of the metaverse is often compared to the invention of the Internet and represents new opportunities for companies and Internet users, so much so that Facebook even changed its name to Meta.

Read more
The Future of Advertising and AdTech in the Metaverse

August 24, 2023 by

As the AdTech and programmatic advertising industries enter another year, what trends, challenges and opportunities can publishers, advertisers and AdTech vendors expect to see?

Read more
AdTech in 2023: Trends, Challenges and Opportunities

May 29, 2023 by

Ever since Google Chrome announced in January 2020 that it’ll be shutting off support for third-party cookies in the next few years, companies operating in the programmatic advertising industry have been scrambling to find reliable and effective alternatives to continue operating.

Read more
6 Alternatives to Third-Party Cookies and Mobile IDs in AdTech

December 7, 2022 by ,

Ever since Google Chrome announced that it would be shutting off support for third-party cookies, the race to find new solutions has been on. One such alternative to third-party cookies comes the IAB Tech Lab in the form of its Seller Defined Audiences (SDA) standard.

Read more
The IAB Tech Lab’s Seller Defined Audiences (SDA) Explained

August 24, 2023 by

Over the past decade, we’ve seen a number of large telecommunications companies acquire advertising technology (AdTech) companies, only to sell them off — often for a loss — just a few years later.

Read more
Why Are Telcos Exiting AdTech?

October 10, 2022 by ,

Companies operating in the programmatic advertising and digital marketing industries are used to the European Union introducing new laws to try and regulate certain areas of their businesses.

Read more
What Does the EU’s DSA and DMA Mean for AdTech?

August 24, 2023 by

Thanks to the introduction and rise of streaming services, consumers yet again have another way to watch their favorite programs. And this new form of TV consumption has also brought with it new advertising opportunities.

Read more
Programmatic Advertising and AdTech in OTT & CTV [Presentation]

October 23, 2023 by ,

The history of television spans more than one hundred years, first appearing in 1900 as a concept. From the 1920s to the 1930s, mechanical television reigned supreme, but various technological breakthroughs over the years have initiated the development of today’s television.

Read more
The Evolution of Television and the Rise of Advertising

October 18, 2022 by

Carrying out massive amounts of auctions, data transfers, and ads serving requires vast computing powers, and with that requirement comes carbon dioxide emissions that AdTech produces daily. 

Read more
Sustainable Programmatic Advertising and AdTech: The Need to Go Green

May 17, 2023 by

Before your ad can reach the site where it is supposed to show, it has to travel a certain path. It starts with the advertiser’s server, going through DSP, SSP, ad exchanges to the right target. All subsequent links in this chain are an essential part of the supply (advertiser activity) and demand (publisher activity) […]

Read more
What Is Demand Path Optimization (DPO)?

Search

Tags

Ad Blocking Ad Exchange Ad Fraud and Verification Ad Network Ad Server Ads.cert Ads.txt AdTech AdTech & MarTech News AdTech & MarTech Q&A Amazon Web Services (AWS) Antitrust Investigations App-ads.txt Apple Attribution Chrome Connected TV (CTV) Consent Management Platform (CMP) Contextual Targeting Cookie Syncing Cookies Customer Data Platform (CDP) Data & Privacy Data Clean Rooms Data Lake Data Management Platform (DMP) Demand-Path Optimization (DPO) Demand-Side Platform (DSP) Digital Marketing Act (DMA) Digital Out-Of-Home (DOOH) Digital Services Act (DSA) Dynamic Creative Optimization (DCO) ePrivacy Fingerprinting Firefox First-party data Gambling Advertising Gaming GDPR Google HbbTV Header Bidding IAB Standards Identity IDFA In-Game Advertising (IGA) Influencer Marketing Infographic Insider's View Intelligent Tracking Prevention (ITP) iOS MarTech Metaverse Minimum Viable Product (MVP) Mobile Advertising Mobile IDs Monetization OMID Order Management System (OMS) Over-The-Top (OTT) Personalization Prebid Privacy Privacy Sandbox Privacy-Enhancing Technologies (PET) Private Marketplace (PMP) Programmatic Real-Time Bidding (RTB) Retail Media Safari Self-Serve Advertising Seller Defined Audiences (SDA) simid Single Customer View (SCV) Software-as-a-Service (SaaS) Supply-Path Optimization (SPO) Supply-Side Platform (SSP) Sustainable Programmatic Targeting Methods Telecommunications Third-party data Tracking Techniques Transparency TV Advertising Universal IDs User Requests Video Advertising Video Advertising Technologies Virtual Reality (VR) Walled Gardens Waterfalling Zero-party data