Category: AdTech Industry

February 15, 2022 by Michael Sweeney

The programmatic advertising industry has been consumed with news about Google Chrome’s Privacy Sandbox since it was first announced as a replacement for third-party cookies in Chrome in January 2020

August 10, 2021 by Michael Sweeney

You may have seen recently some news that Apple is set to introduce a new set of privacy changes…again.

February 3, 2022 by Michael Sweeney, Paulina Zawiślak

Programmatic advertising is made up of many different processes, including media buying, identification, targeting, measurement, and attribution.The IAB and IAB Tech Lab play a key role in creating, defining, and maintaining industry standards to make these programmatic advertising processes run as seamlessly as possible. Below we’ve listed the main standards and initiatives from the IAB Tech […]

June 23, 2021 by Michael Sweeney

Over the past few years, Apple has made a number of changes to its devices, web browser (Safari), and operating systems to increase user privacy. In this blog post, I’ll aim to tell the history of Apple’s various privacy changes, explain what they mean for programmatic advertising, and look at some of the criticism that […]

June 14, 2022 by Michael Sweeney, Paulina Zawiślak

You may have seen news reports over the past year or so about antitrust investigations into Google, Amazon, Facebook, and Apple (GAFA). There’s a lot going on in this space with governments from various countries launching their own investigations into the dominance of these tech companies. To help you understand what’s happening, we’ve put together a […]

October 12, 2021 by Michael Sweeney, Paulina Zawiślak

Over the past few years, Apple has taken a strong stance on protecting the privacy of its customers by introducing a number of changes to its devices, web browser (Safari), and operating systems.

August 24, 2021 by Michael Sweeney, Paulina Zawiślak

Apple is arguably the most popular and innovative tech company in the world. Throughout its history, Apple has invented many revolutionary products, like the iPod, iPhone, iPad, and iWatch.

January 19, 2021 by Michael Sweeney

One of my favorite things to do in December is read all the “predictions” articles that come out this time of year. For me, reading about the programmatic and AdTech industry from different perspectives is always an insightful activity.

November 23, 2020 by Michael Sweeney

On July 29, 2020, the CEOs of Google, Apple, Facebook, and Amazon (GAFA) testified before the House Judiciary subcommittee on Antitrust, Commercial, and Administrative Law. The topic of the hearing was “Online Platforms and Market Power, Part 6: Examining the Dominance of Amazon, Apple, Facebook, and Google.”The hearing lasted for more than 5 hours and […]

June 24, 2021 by Michael Sweeney

During its yearly Worldwide Developers Conference (WWDC) in June 2020, Apple released a bunch of changes to its devices and operating systems like they always do. But nestled between the shiny UI upgrades and new Memoji stickers were a series of privacy updates to iOS that all but signalled the end of the lifeblood of […]