Author: Radosław Madecki

Learn about the platforms, technical processes, and inner workings of the AdTech and MarTech industries with our ever-growing knowledge base

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How to create and setup Confluence Plugin

December 16, 2019 by

How to create and setup Confluence Plugin There is a possibility to create an app for Atlassian that will integrate and interact with Confluence Cloud’s user interface. To achieve that, developers should use the Atlassian Connect framework. Below you can find the basics that will give you a head start with Atlassian plugins. Technologies that […]

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Visual Testing Tool
Configuration Example

December 16, 2019 by

There are many visual testing tools (comparison tests) available right now. Some of them are free to use, others involve pricey subscriptions and various limitations. The goal was to find an affordable solution that would deliver all the needed features and customization. Differencify – a library that covers popular needs Differencify is a library created […]

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Ad Blocking Ad Exchange Ad Fraud and Verification Ad Network Ad Server Ads.cert Ads.txt AdTech AdTech & MarTech News Amazon Web Services (AWS) Antitrust Investigations App-ads.txt Apple Attribution Chrome Connected TV (CTV) Consent Management Platform (CMP) Contextual Targeting Cookie Syncing Cookies CTV Advertising Customer Data Platform (CDP) Data & Privacy Data Clean Rooms Data Lake Data Management Platform (DMP) Demand-Side Platform (DSP) Digital Out-Of-Home (DOOH Digital Out-of-Home (DOOH) DMA DOOH DSA dynamic creative optimization (DCO) ePrivacy Fingerprinting Firefox First-party data GDPR Google HbbTV Header Bidding IAB Standards Identity IDFA In-Game Advertising Influencer Marketing Infographic Insider's View Intelligent Tracking Prevention (ITP) iOS MarTech Metaverse Minimum Viable Product (MVP) Mobile Advertising Mobile IDs OMID Order Management System (OMS) OTT Advertising Over-The-Top (OTT) Personalization Privacy Privacy Sandbox Private Marketplace (PMP) Programmatic Real-Time Bidding (RTB) Retail Media RTB Safari Self-Serve Advertising Seller Defined Audiences (SDA) simid Single Customer View (SCV) Software-as-a-Service (SaaS) Supply-Path Optimization Supply-side platform (SSP) Sustainable Programmatic Targeting Methods Telcos Telecommunications Third-party data Tracking Techniques Transparency TV Advertising Universal IDs User Requests Video Video Advertising Virtual Reality (VR) Walled Gardens Waterfalling Zero-party data