Author: Paulina Zawiślak

June 1, 2023 by Natalia Figas, Paulina Zawiślak

The concept of the metaverse, a fully immersive virtual world, is becoming increasingly popular as technology continues to advance. To make this vision a reality, several key technologies will play a crucial role in its development and growth.

June 27, 2023 by Paulina Zawiślak

The metaverse is considered as the next iteration of the Internet and has the potential to generate trillions of dollars in value by 2030. It promises to revolutionize gaming and advertising with immersive 3D experiences, create new revenue streams through NFTs and play-to-earn models, and enable greater interoperability between games.

April 18, 2023 by Paulina Zawiślak

Gambling is called the ‘game of chance’ which usually evokes fun and entertainment along with the possibility of random luck. It is the practice of risking the loss of a given amount of money in hopes of winning an even bigger amount.

June 29, 2023 by Paulina Zawiślak, Michael Sweeney

Ad networks were one of the first pieces of advertising technology (AdTech) to be introduced to the online advertising industry back in the late 1990s. Despite the various technological advances and new media-buying processes, such as real-time bidding (RTB), ad networks still remain a key element of programmatic advertising.

May 4, 2023 by Paulina Zawiślak

The global gaming market is predicted to reach US$286.8 billion annually in 2025, growing from $197 billion USD in 2022. The number of gamers is also booming as there are approximately 3.09 billion active video game players worldwide and by 2024, the number is expected to reach 3.32 billion.

April 27, 2023 by Paulina Zawiślak

The video game industry is booming, and it’s expected to be worth $321 billion globally by 2026. In fact, the gaming industry is among the fastest-growing sectors of the economy, with over 3 billion gamers around the world.

April 27, 2023 by Paulina Zawiślak, Michael Sweeney

The past few years in programmatic advertising have been dominated by the various privacy changes introduced by governments and tech giants like Google, Apple and Mozilla. At the center of this are third-party cookies and their demise in popular web browsers.

February 27, 2023 by Natalia Figas, Michael Sweeney, Paulina Zawiślak

Back in 2012, the Singapore-based telecommunications company SingTel acquired Amobee, an AdTech company offering a demand-side platform (DSP), for $321 million. In the years following, many other telcos entered the AdTech industry by either building their own tech or spending millions, and even billions, of dollars on acquiring existing AdTech businesses.

March 10, 2023 by Paulina Zawiślak

Over the past few years, the in-game advertising industry has really taken off. The explosion of social and mobile gaming, combined with advancements in in-game technologies and new IAB measurement standards, have presented many new opportunities for advertisers.

August 17, 2022 by Natalia Figas, Paulina Zawiślak, Michael Sweeney

Mozialla’s Firefox web browser has always been known for its speed, security and customizability, but over the past few years, Firefox has also become synonymous with privacy.