November 4, 2022 by

Over the past few years, the in-game advertising industry has really taken off. The explosion of social and mobile gaming, combined with advancements in in-game technologies and new IAB measurement standards, have presented many new opportunities for advertisers.

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Top Companies in the In-Game Advertising Industry

August 17, 2022 by , ,

Mozialla’s Firefox web browser has always been known for its speed, security and customizability, but over the past few years, Firefox has also become synonymous with privacy.

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A Timeline of Firefox’s Privacy Changes and Impact on AdTech & MarTech [infographic]

May 31, 2022 by

2021 was another big year for the AdTech, MarTech and programmatic advertising industries. We saw Apple roll out more privacy changes, progress made (and lost) with Google Chrome’s privacy sandbox, and numerous mergers and acquisitions.

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AdTech and MarTech Predictions and Trends in 2022

July 6, 2022 by ,

Trends, challenges, and opportunities are constants in the programmatic advertising industry. 

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CTV & OTT Advertising Interview Series [Part 2]

September 23, 2022 by ,

There’s a lot happening in the connected TV (CTV) and over-the-top (OTT) advertising space, from innovations to acquisitions. But there’s still a lot of confusion and questions about how fundamental advertising processes work, such as how CTV/OTT ads are bought, sold, and measured.  

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CTV & OTT Advertising Interview Series [Part 1]

October 10, 2022 by ,

The ad server is often regarded as the first piece of advertising technology, which emerged during the 1990s. Even though many other types of advertising technology (AdTech) have since been released, ad servers still play a key role in the programmatic advertising process.

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Top Ad Server Companies [Updated 2022]

September 30, 2022 by ,

Over the past few years, more and more consumers are turning their attention away from traditional broadcast TV towards streaming services. This shift in consumer behavior has opened up new opportunities for AdTech companies and given birth to connected TV (CTV) over-the-top (OTT) advertising.

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Top OTT and CTV Advertising Platforms [Updated 2022]

February 3, 2022 by ,

Programmatic advertising is made up of many different processes, including media buying, identification, targeting, measurement, and attribution.The IAB and IAB Tech Lab play a key role in creating, defining, and maintaining industry standards to make these programmatic advertising processes run as seamlessly as possible. Below we’ve listed the main standards and initiatives from the IAB Tech […]

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The Main Standards and Initiatives from the IAB Tech Lab

October 18, 2022 by ,

You may have seen news reports over the past year or so about antitrust investigations into Google, Amazon, Facebook, and Apple (GAFA). There’s a lot going on in this space with governments from various countries launching their own investigations into the dominance of these tech companies. To help you understand what’s happening, we’ve put together a […]

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AdTech Antitrust Investigations and Lawsuits Against Google, Apple, Facebook, and Amazon (GAFA)

August 19, 2021 by ,

In today’s interview, we are going to dive into this whole third-party cookies topic and address a number of questions, including what third-party cookies are, what role they play in programmatic advertising, and what impact there will be for programmatic advertising in a world without third-party cookies.

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The Role of Third-Party Cookies in Programmatic Advertising and AdTech [video]

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