Author: Paulina Zawiślak

March 21, 2023 by Paulina Zawiślak, Michael Sweeney

Ad networks were one of the first pieces of advertising technology (AdTech) to be introduced to the online advertising industry back in the late 1990s. Despite the various technological advances and new media-buying processes, such as real-time bidding (RTB), ad networks still remain a key element of programmatic advertising.

March 29, 2023 by Paulina Zawiślak

The global gaming market is predicted to reach US$286.8 billion annually in 2025, growing from $197 billion USD in 2022. The number of gamers is also booming as there are approximately 3.09 billion active video game players worldwide and by 2024, the number is expected to reach 3.32 billion.

March 28, 2023 by Paulina Zawiślak

The video game industry is booming, and it’s expected to be worth $321 billion globally by 2026. In fact, the gaming industry is among the fastest-growing sectors of the economy, with over 3 billion gamers around the world.

January 30, 2023 by Paulina Zawiślak, Michael Sweeney

The past few years in programmatic advertising have been dominated by the various privacy changes introduced by governments and tech giants like Google, Apple and Mozilla. At the center of this are third-party cookies and their demise in popular web browsers.

February 27, 2023 by Natalia Figas, Michael Sweeney, Paulina Zawiślak

Back in 2012, the Singapore-based telecommunications company SingTel acquired Amobee, an AdTech company offering a demand-side platform (DSP), for $321 million. In the years following, many other telcos entered the AdTech industry by either building their own tech or spending millions, and even billions, of dollars on acquiring existing AdTech businesses.

March 10, 2023 by Paulina Zawiślak

Over the past few years, the in-game advertising industry has really taken off. The explosion of social and mobile gaming, combined with advancements in in-game technologies and new IAB measurement standards, have presented many new opportunities for advertisers.

August 17, 2022 by Natalia Figas, Paulina Zawiślak, Michael Sweeney

Mozialla’s Firefox web browser has always been known for its speed, security and customizability, but over the past few years, Firefox has also become synonymous with privacy.

May 31, 2022 by Paulina Zawiślak

2021 was another big year for the AdTech, MarTech and programmatic advertising industries. We saw Apple roll out more privacy changes, progress made (and lost) with Google Chrome’s privacy sandbox, and numerous mergers and acquisitions.

July 6, 2022 by Michael Sweeney, Paulina Zawiślak

Trends, challenges, and opportunities are constants in the programmatic advertising industry. 

September 23, 2022 by Michael Sweeney, Paulina Zawiślak

There’s a lot happening in the connected TV (CTV) and over-the-top (OTT) advertising space, from innovations to acquisitions. But there’s still a lot of confusion and questions about how fundamental advertising processes work, such as how CTV/OTT ads are bought, sold, and measured.