Author: Natalia Figas

September 20, 2023 by Natalia Figas

The rising demand for programmatic advertising among advertisers is driving market growth. According to Statista, global programmatic advertising spending is expected to reach USD 724 billion by 2026. The DSP market exclusively was valued at $20.77 billion in 2022 and is projected to reach $92.12 billion by 2029. It’s important to note that this estimation […]

September 11, 2023 by Natalia Figas

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. By leveraging algorithms and real-time bidding capabilities, DSPs give advertisers control and precision in reaching their target audiences.

August 24, 2023 by Natalia Figas

Digital advertising is a dynamic world where the necessity for privacy and data security is escalating rapidly. Consumers, publishers, and regulatory bodies alike are advocating for improved privacy standards.

August 24, 2023 by Natalia Figas

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. The software connects publishers with multiple ad exchanges, demand-side platforms, and ad networks, enabling them to sell their advertising impressions to a broader pool of potential buyers and helping them to understand audience insights deeply.

July 14, 2023 by Natalia Figas

Supply-side platforms (SSPs) and ad exchanges form the backbone of the online advertising industry, streamlining the process of digital ad selling and ad buying.

June 15, 2023 by Natalia Figas

Privacy-enhancing technologies (PETs) are a set of tools and techniques designed to protect individual privacy and personal data. These technologies are particularly relevant to the advertising technology (AdTech) industry, which relies heavily on user data to display target and personalized ads and measure their effectiveness.

June 1, 2023 by Natalia Figas, Paulina Zawiślak

The concept of the metaverse, a fully immersive virtual world, is becoming increasingly popular as technology continues to advance. To make this vision a reality, several key technologies will play a crucial role in its development and growth.

June 9, 2023 by Natalia Figas

AdTech has become increasingly advanced, offering advertisers the ability to reach their target audiences with unprecedented precision. However, this practice often involves the collection and utilization of personal information without users’ knowledge or consent, leading to serious privacy concerns.

May 8, 2023 by Natalia Figas

Demand-path optimization (DPO) and supply-path optimization (SPO) are processes designed to organize an efficient path to an ad inventory from both the publisher’s and the advertiser’s ends.