March 23, 2023 by ,

Technological advancements in the advertising and marketing industries, changes in consumer behavior and the need for retailers to increase revenue has given rise to retail media.

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What Is Retail Media & Retail Media Networks (RMNs)?

March 10, 2023 by

In the last few years, Internauts have gained serious protection of their privacy. Strong regulations such as the EU’s GDPR help protect personal data and fine organizations that don’t follow the rules or try to bypass them. Moreover, the era of third-party cookies will end next year when Google Chrome is expected to withdraw its […]

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What's the difference between zero-party, first-party and third-party data?

March 10, 2023 by ,

Since its inception in November 2010, real-time bidding (RTB) has become one of the most significant advancements of the programmatic advertising industry, allowing advertisers to bid on and purchase individual impressions from thousands of publishers.

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What Does the Addition of DOOH to the OpenRTB Protocol Mean for AdTech?

March 1, 2023 by ,

There’s been a lot of talk and press about the metaverse over the past few years. The introduction of the metaverse is often compared to the invention of the Internet and represents new opportunities for companies and Internet users, so much so that Facebook even changed its name to Meta.

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The Future of Advertising and AdTech in the Metaverse

March 10, 2023 by ,

For the first time since 2009, the IAB Tech Lab, IAB and MRC have released an updated version to the Intrinsic In-Game (IIG) Measurement Standards.

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Intrinsic In-Game (IIG) Advertising Measurement Standards: What They Mean for In-Game Advertising

March 9, 2023 by ,

The Internet is flooded with advertisements, which is why advertisers implement a number of strategies, tactics, and tools with which they can tailor communication to an individual customer. Dynamic creative optimization (DCO) technology can increase conversions by using customer data you have and creating a hyper-relevant creative in real-time based on it.

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How to Build a Dynamic Creative Optimization (DCO) Tool

February 27, 2023 by , ,

Back in 2012, the Singapore-based telecommunications company SingTel acquired Amobee, an AdTech company offering a demand-side platform (DSP), for $321 million. In the years following, many other telcos entered the AdTech industry by either building their own tech or spending millions, and even billions, of dollars on acquiring existing AdTech businesses.

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Should Telcos Acquire, Rent or Build AdTech Platforms?

December 7, 2022 by ,

Ever since Google Chrome announced that it would be shutting off support for third-party cookies, the race to find new solutions has been on. One such alternative to third-party cookies comes the IAB Tech Lab in the form of its Seller Defined Audiences (SDA) standard.

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The IAB Tech Lab’s Seller Defined Audiences (SDA) Explained

October 10, 2022 by ,

Companies operating in the programmatic advertising and digital marketing industries are used to the European Union introducing new laws to try and regulate certain areas of their businesses.

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What Does the EU’s DSA and DMA Mean for AdTech?

October 18, 2022 by

Carrying out massive amounts of auctions, data transfers, and ads serving requires vast computing powers, and with that requirement comes carbon dioxide emissions that AdTech produces daily. 

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Sustainable Programmatic Advertising and AdTech: The Need to Go Green

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