July 11, 2018 by Michal Wlosik

In the age of ad fraud, an increasing amount of advertisers’ money is wasted on ad impressions that appear on fraudulent sites, don’t reach the desired audiences, or are not properly displayed in the user’s browser.

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July 16, 2018 by

For years, in order to increase the relevance and effectiveness of ads and marketing messages displayed to online audiences, publishers and advertisers have taken advantage of behavioral data for both advertising and personalization.

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What is Behavioral Targeting and How Does It Work?

May 23, 2018 by ,

In a post-GDPR world, with the introduction of many new rules and requirements governing personal data and user consent, advertisers will have a tough nut to crack. On top of that comes the user’s right to be forgotten, the right of data portability, and numerous other complications. The new EU law will put a spanner in the works for advertisers, making the traditional behavioral targeting of ads a real challenge.

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What is Contextual Targeting and How Does It Work?

May 16, 2018 by

The world of programmatic ad buying is increasingly threatened by ad fraud. This includes fraudulent representation of ad impressions and clicks, or manipulation of bid requests for monetary gain. Ads.txt came as a way to partly curtail the phenomenon, and the recent addition of ads.cert makes a robust countermeasure to fraud.

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What's the Difference Between Ads.txt and Ads.cert?

May 2, 2018 by ,

As of May 25, 2018, all companies that collect, use, process, and share data about EU citizens will be required to comply with the General Data-Protection Regulation (GDPR) and implement new data-protection and security measures. The regulation does not apply to EU companies alone. Regardless of whether an organization is based in the EU, it must comply with the regulation when processing EU/EEA-citizen data, or face severe financial penalties.

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How the IAB’s GDPR Transparency and Consent Framework Works From a Technical Perspective

April 20, 2018 by ,

Cable television is in decline, seriously losing to streaming media in terms of convenience and reach. Video ad views on OTT (over-the-top) devices grew 63% year over year in Q3 2016, and the trend is expected to continue.

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What is OTT Advertising and How Does It Work?

February 21, 2018 by

Google’s long-awaited addition to Chrome is finally here. As of February 15, the Chrome browser on desktop and mobile devices won’t display some of the more intrusive ads you tend to find across the Internet. Interestingly, however, Google doesn’t really want you to call it an ad blocker. Instead, the official Google blog and Chromium blog refer to it as a filter.

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Everything You Need to Know About Chrome's Built-In Ad Blocker and Why It Matters

February 1, 2018 by

Search advertising is a technique that involves displaying ads in search-engine results the moment someone searches for specific keywords so that the ads displayed perfectly match the query. Paid search ads are incredibly efficient and can offer benefits for almost any type of business. In this post, we will present some of the most important advantages of paid search advertising.

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The Advantages and Disadvantages of Search Ads

January 25, 2018 by

The line between AdTech from MarTech has blurred over the years. Have the two realms ultimately merged, or are we getting the dichotomy all wrong?

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What’s the Difference Between AdTech and MarTech?

January 22, 2018 by

Paid search advertising (also known as sponsored ads, search marketing, search-engine marketing, pay-per-click marketing, and cost-per-click marketing) is a technique that displays ads in search-engine results whenever someone searches for the services or products offered by the advertiser. In this way, the ad displayed perfectly matches each query.

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What Is Search Advertising and How Does It Work?

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