June 12, 2019 by Michael Sweeney , Maciej Zawadziński

In the early days of online advertising, publishers used ad networks to sell their remnant inventory to advertisers. However, as publishers started using more and more ad networks, it became harder to identify which ad network would sell the most inventory at the best price.

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June 3, 2019 by

As various technologies and tools rise to prominence and then fall from grace, the dominance of email remains unflinching. It’s not only the preferred means of communication today, but also consistently tops the list of best-converting marketing channels.

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What Is Email Automation and How Does It Work?

May 30, 2019 by

Cookies remember website configuration, login details and products added to the shopping cart. For years they’ve also been the backbone of online advertising for targeting, retargeting, tracking and attribution. We’ve compiled a list of the most popular web browsers and explain how they handle first-party and third-party cookies.

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How Different Browsers Handle First-Party and Third-Party Cookies

May 24, 2019 by ,

The lead up to the European Union’s General Data Protection Regulation (GDPR) on May 25, 2018, was akin to previous looming deadlines like the Y2k bug. The anxious anticipation and speculations set the industry on fire: GDPR-themed blog posts, articles, analyses, predictions started spreading like wildfire.

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GDPR in AdTech 1 Year On: <br>What’s Changed?

May 20, 2019 by

Every Monday we present you a curated list of top AdTech stories in a condensed, easily-digestible format. The goal is simple: maximum knowledge at minimum reading. All you need is five minutes of spare time and a cup of good coffee.

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Clearcode’s AdTech Week In Review: May 13 – May 19, 2019

May 13, 2019 by

Every Monday we present you a curated list of top AdTech stories in a condensed, easily-digestible format. The goal is simple: maximum knowledge at minimum reading. All you need is five minutes of spare time and a cup of good coffee.

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Clearcode’s AdTech Week In Review: May 6 - May 12, 2019

May 8, 2019 by ,

Everyone who works in online advertising – from advertisers and agency folks to developers and publishers – has no doubt heard the concept of a walled garden. The term gets tossed around in AdTech and MarTech quite a bit, but its roots reach far beyond online advertising.

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Walled Gardens vs Independent AdTech: The Fight for Ad Dollars and Survival

April 26, 2019 by

Every Friday we present you a curated list of top AdTech stories in a condensed, easily-digestible format. The goal is simple: maximum knowledge at minimum reading. All you need is five minutes of spare time and a cup of good coffee.

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Clearcode’s AdTech Week In Review: April 20 - April 26 2019

April 26, 2019 by

With the rise of various self-service programmatic ad-buying platforms, brands have become increasingly independent of agencies and their managed services. Today, most online (and some offline) media purchases can be made in-house, at a lower cost, and with greater transparency and control over the purchased media.

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What Is an Agency Trading Desk (ATD) and How Does It Work?

April 24, 2019 by

The online advertising industry has faced various challenges in recent years – regulations like the GDPR, industry-wide problems like banner burn and banner blindness, as well as the increasing unreliability of cookies due to ad-blocking software and browser mechanisms like Intelligent Tracking Prevention (ITP). Despite these issues, targeting users based on their behavior is still one of the most popular ways to reach a desired audience.

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What Is Audience Extension and How Does It Work?

April 17, 2019 by

Understanding the concept of header bidding is central to understanding how programmatic ad buying works. The process originally emerged as a novel solution to remedy the inefficiency, and Google’s preference, of its own ad exchange (AdX), during the waterfall ad-buying process.

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Client-Side vs. Server-Side Header Bidding: Pros and Cons

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