September 30, 2020 by Paulina Zawiślak, Michael Sweeney
Demand-side platforms (DSPs) first emerged in the late 2000s when real-time bidding (RTB) started to take flight, with the first DSPs on the market being MediaMath and Rocket Fuel.
Read more![Top Demand-Side Platform (DSP) Companies [Updated in 2021]](https://clearcode.cc/wp-content/uploads/2020/09/coverObszar-kompozycji-1-3.png)
September 25, 2020 by Michael Sweeney, Johanna Álvarez
Attribution modeling has no future. That’s one of the thoughts people had when Google Chrome announced its plans to shut off support for third-party cookies. The reasoning behind statements like this is pretty simple and it all has to do with the way attribution modeling platforms collect the data.
Read more![Attribution Modeling in Digital Marketing: The Present [Part 2/3]](https://clearcode.cc/wp-content/uploads/2020/09/Present.png)
September 11, 2020 by Michael Sweeney, Johanna Álvarez
Many things have been said since Google announced it plans to shut off support for third-party cookies by 2022, from “cookies are dead” to “attribution modeling has no future”. Well, in part one of our three-part blog post series, we aim to shed some light on this topic and look at the role third-party cookies […]
Read more![Attribution Modeling in Digital Marketing: The Past [Part 1/3]](https://clearcode.cc/wp-content/uploads/2020/09/coverObszar-kompozycji-1-1.png)
August 31, 2020 by Michael Sweeney, Paulina Zawiślak
Influencer marketing has become a popular new medium for brands over the past few years. But just like with all new marketing mediums, influencer marketing is experiencing growing pains.
Read more![The State of Influencer Marketing in 2021 [infographic]](https://clearcode.cc/wp-content/uploads/2020/08/Social-media_cover.png)
August 3, 2020 by Michael Sweeney
On July 29, 2020, the CEOs of Google, Apple, Facebook, and Amazon (GAFA) testified before the House Judiciary subcommittee on Antitrust, Commercial, and Administrative Law. The topic of the hearing was “Online Platforms and Market Power, Part 6: Examining the Dominance of Amazon, Apple, Facebook, and Google.”The hearing lasted for more than 5 hours and […]
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July 23, 2020 by Michael Sweeney
During its yearly Worldwide Developers Conference (WWDC) in June 2020, Apple released a bunch of changes to its devices and operating systems like they always do. But nestled between the shiny UI upgrades and new Memoji stickers were a series of privacy updates to iOS that all but signalled the end of the lifeblood of […]
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June 23, 2020 by Michael Sweeney
While examples of influencer marketing can be traced back to the 1920s, the social media variant of influencer marketing that we all know today is under two decades old, and in that short period of time it has grown significantly in many areas.
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June 22, 2020 by Michael Sweeney, Paulina Zawiślak
Since the release of version 1.0 in September 2017, Webkit has released 5 new versions of its Intelligent Tracking Prevention (ITP) to strengthen user privacy for Safari users.
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May 28, 2020 by Michael Sweeney, Paulina Zawiślak
When it comes to starting a new AdTech or MarTech development project, or even building new features for your existing platforms, you’ll need to consider more than just what programming languages, frameworks, and infrastructure you’ll use.
Read more![The True Cost of Hiring AdTech and MarTech Developers [infographic]](https://clearcode.cc/wp-content/uploads/2020/05/Cost_to_hire_Developers.png)
May 26, 2020 by Michael Sweeney
Background of the Project SITO Mobile is a publicly traded advertising technology (AdTech) company that uses consumer and location data to help brands run targeted media campaigns on mobile devices. Their software is known as a demand-side platform (DSP), which allows media buyers (e.g. brands, advertisers, and agencies) to purchase ad space from publishers (e.g. websites […]
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