September 10, 2019 by Łukasz Małecki , Daniel O'Connell , Michael Sweeney

Almost every data-management platform (DMP) on the market allows advertisers to create audiences and use them for different use cases, such as improved online ad targeting and advanced analytics. To create audiences in a DMP, the platform must first create user profiles, which comprise of numerous profile identifiers. As part of a recent internal project carried […]

Read more

May 9, 2019 by ,

Transparency, choice, and control over personalized digital advertising — this is what Google Chrome’s new privacy features aim to address. Rumours had been circulating the AdTech industry for sometime, but on May 7th, 2019, at the Google I/O conference they were finally laid to rest when Google announced that they would introduce a set of […]

Read more
What Google Chrome’s New Privacy Features Mean for AdTech

May 8, 2019 by ,

Everyone who works in online advertising – from advertisers and agency folks to developers and publishers – has no doubt heard the concept of a walled garden. The term gets tossed around in AdTech and MarTech quite a bit, but its roots reach far beyond online advertising. We like to think the internet is an […]

Read more
Walled Gardens vs Independent AdTech: The Fight for Ad Dollars and Survival

May 3, 2019 by

Every Friday we present you a curated list of top AdTech stories in a condensed, easily-digestible format. The goal is simple: maximum knowledge at minimum reading. All you need is five minutes of spare time and a cup of good coffee. Here’s this week’s portion of interesting industry news: Google’s Move To First-Price Auctions Will […]

Read more
Clearcode’s AdTech Week In Review: April 29 – May 3, 2019

May 1, 2019 by

“One of the main reasons why personalization works is because humans like to hear things that we recognize and that feel familiar, such as our location, time or weather.” When radio moved from analog to digital, it opened a whole new world of opportunities. For the latest edition of Insider’s View: AdTech & MarTech Q&A, […]

Read more
Insider's View: AdTech & MarTech Q&A With Steve Dunlop

April 17, 2019 by

Ad fraud, the GDPR, and ITP are not the only problems AdTech companies must tackle today. Many are struggling with problems associated with their main offering – their technology. Which Problems Are You Currently Facing? If you’re like most AdTech companies, you’re likely facing these technological challenges: Too many client requests and not enough time […]

Read more
How to Hire the Right AdTech Developers For Your Project

March 20, 2019 by , ,

The European Union’s General Data-Protection Regulation (GDPR) has been in force for almost a year, but in spite of numerous publications in the media there is still a lot of misinformation and confusion around it. In our new webinar, we guide through the key concepts of GDPR, discuss what the regulation means for AdTech companies, […]

Read more
On-Demand Webinar: The Impact of the GDPR on the AdTech and MarTech Industries

March 15, 2019 by ,

When advertising moved online from the print world back in the late 1990s, the biggest opportunity for advertisers was the ability to reach people on an individual basis. They no longer had to rely solely on contextual targeting – advertisers could now create audiences based on interests, behavior, and location, and show ads to members […]

Read more
Identity in AdTech: Unravelling The ID Problem

February 27, 2019 by

Demand-side platforms (DSPs) are one of the main tools used by advertisers to run online media campaigns. On the outside, they seem like a platform that’s used to simply buy ad space from publishers, but they are actually comprised of many different components that work behind the scenes, each playing a key role in the […]

Read more
The Anatomy Of a Demand-Side Platform (DSP) [infographic]

January 7, 2019 by

It’s that time again when we start seeing articles featuring AdTech predictions for the upcoming new year. Instead of presenting you with another run-of-the-mill post about what we think will happen in AdTech in 2019, however, we’re going to look at what the data tells us. We’ve analyzed a number of AdTech-related topics that are […]

Read more
AdTech in 2019: 3 Trends Based on Data, Not Predictions

November 2, 2018 by ,

Cookies remember website configuration (e.g. language preferences), login details, and products added to the shopping cart, even after a user leaves the site, but because cookie files are widely used to collect certain pieces of information, they can also be used to carry out advertising processes like behavioral profiling and retargeting. Understanding the role of […]

Read more
What’s the Difference Between First-Party and Third-Party Cookies?