Author: Michael Sweeney

December 4, 2019 by Michael Sweeney

December 31, 2019, will mark the end of a decade. It will also mark the end of an era in online advertising — one where third-party cookies have powered mass data collection and user privacy has been ignored.

November 20, 2019 by Maciej Zawadziński, Michael Sweeney

Most people know what benefits customer data platforms (CDPs) bring to a company’s marketing activities, but few know what features, components, and processes make up a CDP. We recently worked with one of our MarTech development teams to produce an infographic that illustrates just that.Click on the infographic to enlarge it. What Is a Customer […]

October 3, 2019 by Maciej Zawadziński, Michael Sweeney

Third-party cookies have long been the backbone of online advertising, allowing advertisers to measure the success of their campaigns and improve targeting, as well helping publishers monetize their websites. But over the past few years, the reliance of third-party cookies has decreased due to changes in user behavior (e.g. installing ad-blocking software) and new privacy […]

September 30, 2019 by Michael Sweeney

If the Safari browser were a nightclub, then this is what it would look like… Clearcode Cartoon #1: The Safari Club The Background In September 2017, Webkit, the open-source web browser engine that powers Apple’s Safari browser, released a new privacy feature called Intelligent Tracking Prevention (ITP).Intelligent Tracking Prevention blocks third-party cookies by default and […]

September 30, 2019 by Maciej Zawadziński, Michael Sweeney

The question of building or renting an AdTech platform, such as a supply-side platform (SSP), bidder, demand-side platform (DSP), or data management platform (DMP), is one that many tech companies, brands, and agencies often ask themselves. In fact, this is often one of the main questions our partners ask when enquiring about our AdTech and […]

September 26, 2019 by Maciej Zawadziński, Michael Sweeney

The ability to quickly build and test new solutions is a key determinant of success for any tech company.  Cloud service providers like AWS allow us — software engineers and DevOps — to develop and implement new applications at a very fast pace.Our development team recently conducted an internal project whereby we built a working […]

September 10, 2019 by Łukasz Małecki, Daniel O'Connell, Michael Sweeney

Almost every data-management platform (DMP) on the market allows advertisers to create audiences and use them for different use cases, such as improved online ad targeting and advanced analytics. To create audiences in a DMP, the platform must first create user profiles, which comprise of numerous profile identifiers. As part of a recent internal project carried […]

September 3, 2019 by Maciej Zawadziński, Michael Sweeney

In recent years, we have seen a quick proliferation of various standardized ID solutions. The consortiums and companies that stand behind them include some of the leading AdTech vendors, promising a better alternative to cookie syncing and competition with walled gardens like Facebook and Google. Table Of Contents Why Does Online Advertising Need an ID […]

August 19, 2019 by Maciej Zawadziński, Michael Sweeney

In a scene from the 1982 film Blade Runner, a flying car is seen travelling through Los Angeles in the year 2019. To its right is a large digital advertisement on the side of a building displaying the words “Enjoy Coca-Cola”. A digital OOH ad in the 1982 film Blade Runner. Did Blade Runner invent […]

August 1, 2019 by Maciej Zawadziński, Michael Sweeney

The Wild West era in America during the late 1880s gave rise to a new genre of film known as Westerns, which depicted vast and rugged landscapes with men riding on horseback, regularly engaging in gunfights. Indeed, the Wild West is famous for lawlessness, vigilantism, and outlaws on the run. Are there any similarities to how […]