July 21, 2022 by

A lot happened in the AdTech and MarTech world in Q1 2022. To help keep you informed about what’s happening, we’ve put together a list of the main AdTech and MarTech stories, including news about Google Chrome’s new Topics API, the IAB Tech Lab’s Seller Defined Audiences, and many others.

Read more
Top AdTech & MarTech News Stories from Q1 2022

April 7, 2022 by

Ever since the beginning of digital advertising and marketing, data has played a key role in the creation and optimization of campaigns.

Read more
The Anatomy of a Data Lake [infographic]

March 1, 2022 by ,

Supply-path optimization (SPO) can be compared to a courier service. In the same way a courier has to find the best path to its destination to deliver a package while saving time and money — both its own and the recipient’s — SPO aims to help advertisers find the best route to their desired inventory.

Read more
What Is Supply-Path Optimization?

April 5, 2022 by ,

Back in July 2021, Google Chrome floated the idea that its interest-based advertising proposal — Federated Learning of Cohorts (FLoC) — could be replaced by a topics-based advertising proposal. On January 25, 2022, these suspicions were realized when Chrome announced that it would be shutting down FLoC and replacing it with a new proposal — […]

Read more
Google Chrome's Topics API Explained + FAQs

January 13, 2022 by ,

Companies and brands from around the world can become an authentic part of the gaming experience by adding in-game advertising campaigns to their advertising strategies. Thanks to state-of-the-art in-game mediums, advertising campaigns can reach recipients who cannot be found in other channels and engage with audiences in ways they can’t with other digital advertising mediums.

Read more
What Is In-Game Advertising and How Does It Work?

January 12, 2022 by

It’s with great pleasure that we announce today that we’ve been acquired by ARICOMA Group.

Read more
Clearcode Gets Acquired by ARICOMA Group

January 20, 2022 by

Privacy has been a key element of the programmatic advertising and digital marketing industries for the past few years.

Read more
Privacy in AdTech and Programmatic Advertising in 2022

July 6, 2022 by ,

Trends, challenges, and opportunities are constants in the programmatic advertising industry. 

Read more
CTV & OTT Advertising Interview Series [Part 2]

September 23, 2022 by ,

There’s a lot happening in the connected TV (CTV) and over-the-top (OTT) advertising space, from innovations to acquisitions. But there’s still a lot of confusion and questions about how fundamental advertising processes work, such as how CTV/OTT ads are bought, sold, and measured.  

Read more
CTV & OTT Advertising Interview Series [Part 1]

September 20, 2022 by ,

Data platforms have been a key part of the programmatic advertising and digital marketing industries for well over a decade. Platforms like customer data platforms (CDPs) and data management platforms (DMPs) are crucial for helping advertisers and publishers run targeting advertising campaigns, generate detailed analytics reports, run attribution, and help them better understand their audiences.Another key […]

Read more
How to Build a CDP, DMP, and Data Lake for AdTech & MarTech

Search