April 9, 2020 by

Since Google Chrome announced it’ll stop supporting third-party cookies, publishers, agencies, AdTech companies, and brands have questioned what it will mean for the future of the online advertising industry.

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How Google Chrome’s Privacy Sandbox Will Work + Possible Solutions for AdTech

April 1, 2020 by ,

Third-party cookies have been the backbone of the online advertising industry since the early- to mid-2000s, powering key AdTech processes like ad targeting, attribution, frequency capping, and measurement.

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Clearcode Cartoon #4: AdTech's New Set of Wheels

March 4, 2020 by

Background of the Project SITO Mobile is a publicly traded advertising technology (AdTech) company that uses consumer and location data to help brands run targeted media campaigns on mobile devices. Their software is known as a demand-side platform (DSP), which allows media buyers (e.g. brands, advertisers, and agencies) to purchase ad space from publishers (e.g. websites […]

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How We Built the SITO Mobile Demand-Side Platform (DSP) on AWS [case study]

February 14, 2020 by

On Tuesday the 14th of January, 2020, Google made an announcement that most people in the online advertising industry never thought they would hear — Google will kill off third-party cookies by 2022. Third-party cookies have been the backbone of online advertising for over a decade and power a number of key advertising processes.But what […]

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Google Chrome’s Impact on  AdTech & MarTech  [infographic]

February 12, 2020 by

Ever since Google Chrome announced that they’ll stop supporting third-party cookies by 2022, folks within the digital advertising industry have questioned what this means for AdTech and what impact it will have.

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Privacy in AdTech FAQ: Google Chrome's Privacy Sandbox, Safari ITP, Firefox, GDPR

January 31, 2020 by

On Tuesday the 14th of January, 2020, Google announced that it would shutting off support for third-party cookies by 2022.

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Clearcode Cartoon #3: What's in the Box?

January 31, 2020 by

Like all startup stories, ours had a humble beginning.

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January 14, 2020 by

What impact do privacy laws like the GDPR and privacy settings like Safari’s Intelligent Tracking Prevention (ITP) have on AdTech?

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Privacy in AdTech: Speed Limits vs Speed Limiters

December 19, 2019 by

A lot happened in AdTech in 2019, and while there were a number of big one-off events, such as Amazon’s acquisition of Sizmek and the introduction of apps-ads.txt, there were a few topics that consistently made headlines in 2019, and will no doubt continue in 2020.

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The Top 3 AdTech Themes of 2019

December 18, 2019 by

Although AdTech and MarTech companies like AdRoll, Smaato, and CleverTap vary in terms of features, they all share a common thread; they all use Amazon Web Services (AWS).

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Clearcode Joins the AWS Partner Network Program