Author: Michael Sweeney

January 25, 2018 by Michael Sweeney

As part of our commitment to helping AdTech companies become GDPR compliant and run efficient media campaigns without relying on personal data, we’ve partnered with PageFair and have become an approved Perimeter Trusted Partner.

January 4, 2018 by Michael Sweeney

Since we began in 2009, we’ve partnered with over 50 AdTech/MarTech vendors — from startups to publicly traded companies — and worked on 100+ projects — from building custom platforms from the ground up to integrating existing platforms with other advertising and marketing tools. We’ve also built a couple of AdTech and MarTech companies of our own.

October 11, 2017 by Michael Sweeney

With all the attention that the EU’s General Data Protection Regulation (GDPR) has received over the past year, one could assume that this is a completely new initiative; however, the GDPR will just be superseding an existing data-privacy initiative—the EU’s Data Protection Directive.

August 10, 2017 by Michael Sweeney

For many in the Ad Tech industry, 2016 will go down as the year of header bidding. But despite the hype, popularity, and wide-scale adoption, there are still a number of questions that linger.

July 25, 2017 by Michael Sweeney

The issue of transparency in digital advertising is a complicated topic. On one hand, various players along the supply chain each have a specific role to play and a business to run, therefore fees and charges need to be applied. On the other hand, brands and advertisers have a right to know how much of their ad spend is eaten up by various platforms and intermediaries, right?

June 19, 2017 by Michael Sweeney

Multiculturalism brings with it a number of opportunities, such as access to specific skills and knowledge, economic growth, and a chance to learn about and discover other cultures – just to name a few. But for advertisers and marketers, multiculturalism also opens the door to a niche market – one that they can enter with great success, if done correctly.

May 23, 2017 by Michael Sweeney

For the second year in a row, we entered The Stackies, a competition that takes place in the lead up to the annual MarTech conference. But this year, we also entered the newly created competition, The Hackies.

April 10, 2017 by Michael Sweeney

Account-based marketing (ABM) has been around for a number of years, some say since the early 2000s, but it’s only in the past five or so years that ABM has really taken off and been applied on a large scale due to the introduction and rise of new technology.

April 3, 2017 by Michael Sweeney

There has been a huge influx of new MarTech solutions over the past few years; chiefmartec’s annual Marketing Technology Landscape Supergraphic illustrates this point very well.

March 20, 2017 by Michael Sweeney

Piwik PRO, an analytics company founded by Clearcode, announced on Monday, March 20, 2017, that it has raised $2 million in a Series A Funding Round.