Author: Michael Sweeney

April 5, 2023 by Michael Sweeney

The in-game advertising industry is set for massive growth over the next few years, with Technavio estimating that the in-game advertising market will grow by US$5.1 billion between 2002 and 2027.

April 5, 2023 by Natalia Figas, Michael Sweeney

There’s been a lot of talk and press about the metaverse over the past few years. The introduction of the metaverse is often compared to the invention of the Internet and represents new opportunities for companies and Internet users, so much so that Facebook even changed its name to Meta.

February 26, 2023 by Martyna Oświecimska, Michael Sweeney

With the video-streaming business expanding at a rapid pace and the streaming wars heating up — currently, the six leading video streaming service providers gather 777.6 million subscribers between them — it’s important to come up with brand new content, as well as make necessary improvements to ensure that the viewing experience is as seamless […]

August 24, 2023 by Michael Sweeney

As the AdTech and programmatic advertising industries enter another year, what trends, challenges and opportunities can publishers, advertisers and AdTech vendors expect to see?

July 6, 2023 by Michael Sweeney

In this video interview, Michael Sweeney, Head of Marketing at Clearcode, asked Gowthaman Ragothaman, CEO of Aqilliz, a series of questions about data clean rooms.

March 10, 2023 by Natalia Figas, Michael Sweeney

For the first time since 2009, the IAB Tech Lab, IAB and MRC have released an updated version to the Intrinsic In-Game (IIG) Measurement Standards.

April 27, 2023 by Paulina Zawiślak, Michael Sweeney

The past few years in programmatic advertising have been dominated by the various privacy changes introduced by governments and tech giants like Google, Apple and Mozilla. At the center of this are third-party cookies and their demise in popular web browsers.

May 29, 2023 by Michael Sweeney

Ever since Google Chrome announced in January 2020 that it’ll be shutting off support for third-party cookies in the next few years, companies operating in the programmatic advertising industry have been scrambling to find reliable and effective alternatives to continue operating.

March 9, 2023 by Natalia Figas, Michael Sweeney

The Internet is flooded with advertisements, which is why advertisers implement a number of strategies, tactics, and tools with which they can tailor communication to an individual customer. Dynamic creative optimization (DCO) technology can increase conversions by using customer data you have and creating a hyper-relevant creative in real-time based on it.

February 27, 2023 by Natalia Figas, Michael Sweeney, Paulina Zawiślak

Back in 2012, the Singapore-based telecommunications company SingTel acquired Amobee, an AdTech company offering a demand-side platform (DSP), for $321 million. In the years following, many other telcos entered the AdTech industry by either building their own tech or spending millions, and even billions, of dollars on acquiring existing AdTech businesses.