Author: Michael Sweeney

February 12, 2020 by Michael Sweeney

Ever since Google Chrome announced that they’ll stop supporting third-party cookies by 2022, folks within the digital advertising industry have questioned what this means for AdTech and what impact it will have.

January 31, 2020 by Michael Sweeney

On Tuesday the 14th of January, 2020, Google announced that it would shutting off support for third-party cookies by 2022.

January 31, 2020 by Michael Sweeney

Like all startup stories, ours had a humble beginning.

January 14, 2020 by Michael Sweeney

What impact do privacy laws like the GDPR and privacy settings like Safari’s Intelligent Tracking Prevention (ITP) have on AdTech?

December 19, 2019 by Michael Sweeney

A lot happened in AdTech in 2019, and while there were a number of big one-off events, such as Amazon’s acquisition of Sizmek and the introduction of apps-ads.txt, there were a few topics that consistently made headlines in 2019, and will no doubt continue in 2020.

December 18, 2019 by Michael Sweeney

Although AdTech and MarTech companies like AdRoll, Smaato, and CleverTap vary in terms of features, they all share a common thread; they all use Amazon Web Services (AWS).

December 13, 2019 by Michal Wlosik, Michael Sweeney

As technology evolves and people are presented with many new ways to consume content, video seems to consistently top the charts. This is hardly surprising. Busy, hectic and mobile lifestyles are conducive to formats that allow people to digest information on-the-move in more condensed and accessible ways than blocks of plain text.  The allure of […]

December 4, 2019 by Michael Sweeney

December 31, 2019, will mark the end of a decade. It will also mark the end of an era in online advertising — one where third-party cookies have powered mass data collection and user privacy has been ignored.

November 20, 2019 by Maciej Zawadziński, Michael Sweeney

Most people know what benefits customer data platforms (CDPs) bring to a company’s marketing activities, but few know what features, components, and processes make up a CDP. We recently worked with one of our MarTech development teams to produce an infographic that illustrates just that.Click on the infographic to enlarge it. What Is a Customer […]

October 3, 2019 by Maciej Zawadziński, Michael Sweeney

Third-party cookies have long been the backbone of online advertising, allowing advertisers to measure the success of their campaigns and improve targeting, as well helping publishers monetize their websites. But over the past few years, the reliance of third-party cookies has decreased due to changes in user behavior (e.g. installing ad-blocking software) and new privacy […]