July 6, 2022 by Michael Sweeney, Paulina Zawiślak
Trends, challenges, and opportunities are constants in the programmatic advertising industry.
Read more![CTV & OTT Advertising Interview Series [Part 2]](https://clearcode.cc/wp-content/uploads/2021/10/CTV_OTT-Advertising-Interview-Series_2.png)
July 6, 2022 by Michael Sweeney, Paulina Zawiślak
There’s a lot happening in the connected TV (CTV) and over-the-top (OTT) advertising space, from innovations to acquisitions. But there’s still a lot of confusion and questions about how fundamental advertising processes work, such as how CTV/OTT ads are bought, sold, and measured.
Read more![CTV & OTT Advertising Interview Series [Part 1]](https://clearcode.cc/wp-content/uploads/2021/10/CTV_OTT-Expert-Insights.png)
April 7, 2022 by Michael Sweeney, Łukasz Małecki
Data platforms have been a key part of the programmatic advertising and digital marketing industries for well over a decade. Platforms like customer data platforms (CDPs) and data management platforms (DMPs) are crucial for helping advertisers and publishers run targeting advertising campaigns, generate detailed analytics reports, run attribution, and help them better understand their audiences.Another key […]
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February 15, 2022 by Michael Sweeney
The programmatic advertising industry has been consumed with news about Google Chrome’s Privacy Sandbox since it was first announced as a replacement for third-party cookies in Chrome in January 2020
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May 4, 2022 by Paulina Zawiślak, Michael Sweeney
The ad server is often regarded as the first piece of advertising technology, which emerged during the 1990s. Even though many other types of advertising technology (AdTech) have since been released, ad servers still play a key role in the programmatic advertising process.
Read more![Top Ad Server Companies [Updated 2021]](https://clearcode.cc/wp-content/uploads/2021/06/Top-Ad-Servers_2021-1.png)
August 10, 2021 by Michael Sweeney
You may have seen recently some news that Apple is set to introduce a new set of privacy changes…again.
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July 6, 2022 by Paulina Zawiślak, Michael Sweeney
Over the past few years, more and more consumers are turning their attention away from traditional broadcast TV towards streaming services. This shift in consumer behavior has opened up new opportunities for AdTech companies and given birth to connected TV (CTV) over-the-top (OTT) advertising.
Read more![Top OTT and CTV Advertising Platforms [Updated 2022]](https://clearcode.cc/wp-content/uploads/2021/05/CTV_OTT.png)
February 3, 2022 by Michael Sweeney, Paulina Zawiślak
Programmatic advertising is made up of many different processes, including media buying, identification, targeting, measurement, and attribution.The IAB and IAB Tech Lab play a key role in creating, defining, and maintaining industry standards to make these programmatic advertising processes run as seamlessly as possible. Below we’ve listed the main standards and initiatives from the IAB Tech […]
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June 23, 2021 by Michael Sweeney
Over the past few years, Apple has made a number of changes to its devices, web browser (Safari), and operating systems to increase user privacy. In this blog post, I’ll aim to tell the history of Apple’s various privacy changes, explain what they mean for programmatic advertising, and look at some of the criticism that […]
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June 14, 2022 by Michael Sweeney, Paulina Zawiślak
You may have seen news reports over the past year or so about antitrust investigations into Google, Amazon, Facebook, and Apple (GAFA). There’s a lot going on in this space with governments from various countries launching their own investigations into the dominance of these tech companies. To help you understand what’s happening, we’ve put together a […]
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