Author: Michael Sweeney

April 30, 2021 by Michael Sweeney, Paulina Zawiślak

Programmatic advertising is made up of many different processes, including media buying, identification, targeting, measurement, and attribution.The IAB and IAB Tech Lab play a key role in creating, defining, and maintaining industry standards to make these programmatic advertising processes run as seamlessly as possible. Below we’ve listed the main standards and initiatives from the IAB Tech […]

March 24, 2021 by Michael Sweeney

Over the past few years, Apple has made a number of changes to its devices, web browser (Safari), and operating systems to increase user privacy. In this blog post, I’ll aim to tell the history of Apple’s various privacy changes, explain what they mean for programmatic advertising, and look at some of the criticism that […]

March 19, 2021 by Michael Sweeney, Paulina Zawiślak

You may have seen news reports over the past year or so about antitrust investigations into Google, Amazon, Facebook, and Apple (GAFA). There’s a lot going on in this space with governments from various countries launching their own investigations into the dominance of these tech companies. To help you understand what’s happening, we’ve put together a […]

March 18, 2021 by Michael Sweeney, Paulina Zawiślak

In today’s interview, we are going to dive into this whole third-party cookies topic and address a number of questions, including what third-party cookies are, what role they play in programmatic advertising, and what impact there will be for programmatic advertising in a world without third-party cookies.

February 19, 2021 by Paulina Zawiślak, Michael Sweeney

Ad networks were one of the first pieces of advertising technology (AdTech) introduced in the mid-1990s. They helped publishers sell their available ad space to multiple advertisers, who would be able to purchase this ad space from many different sites via one platform instead of having to deal with each publisher directly.

February 5, 2021 by Paulina Zawiślak, Michael Sweeney

Ad fraud has been a recurring topic and threat to programmatic advertising and is showing little sign of slowing down. Industry research by cybersecurity company CHEQ revealed that fraudulent activities committed against digital advertising cost the industry $35 billion globally in 2020. Other estimates put that number to be between $6.5 billion and $19 billion. Either way […]

January 21, 2021 by Michael Sweeney, Paulina Zawiślak

Over the past few years, Apple has taken a strong stance on protecting the privacy of its customers by introducing a number of changes to its devices, web browser (Safari), and operating systems.

January 21, 2021 by Michael Sweeney, Paulina Zawiślak

Apple is arguably the most popular and innovative tech company in the world. Throughout its history, Apple has invented many revolutionary products, like the iPod, iPhone, iPad, and iWatch.

January 19, 2021 by Paulina Zawiślak, Michael Sweeney

Ever since the first ad was displayed in 1994, the programmatic industry has enjoyed a rapid increase in new tech and processes to help publishers monetize their websites and mobile apps.The first tools publishers used to sell their available ad space were ad networks. Then, supply-side platforms (SSPs) came along. Then came ad exchanges and […]