May 19, 2022 by

The programmatic advertising industry can be hard to understand; there’s specific terminology, a whole bunch of initialisms, and dozens of AdTech platforms.

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April 7, 2022 by ,

Third-party cookies were the main mechanism for identifying individuals across different websites for the purpose of showing them personalized ads, running frequency capping, measuring the performance of campaigns, and performing attribution.

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What Is a Data Clean Room and How Does It Work?

April 7, 2022 by

Ever since the beginning of digital advertising and marketing, data has played a key role in the creation and optimization of campaigns.

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The Anatomy of a Data Lake [infographic]

March 1, 2022 by ,

Supply-path optimization (SPO) can be compared to a courier service. In the same way a courier has to find the best path to its destination to deliver a package while saving time and money — both its own and the recipient’s — SPO aims to help advertisers find the best route to their desired inventory.

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What Is Supply-Path Optimization?

April 5, 2022 by ,

Back in July 2021, Google Chrome floated the idea that its interest-based advertising proposal — Federated Learning of Cohorts (FLoC) — could be replaced by a topics-based advertising proposal. On January 25, 2022, these suspicions were realized when Chrome announced that it would be shutting down FLoC and replacing it with a new proposal — […]

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Google Chrome's Topics API Explained + FAQs

January 13, 2022 by ,

Companies and brands from around the world can become an authentic part of the gaming experience by adding in-game advertising campaigns to their advertising strategies. Thanks to state-of-the-art in-game mediums, advertising campaigns can reach recipients who cannot be found in other channels and engage with audiences in ways they can’t with other digital advertising mediums.

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What Is In-Game Advertising and How Does It Work?

January 12, 2022 by

It’s with great pleasure that we announce today that we’ve been acquired by ARICOMA Group.

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Clearcode Gets Acquired by ARICOMA Group

January 20, 2022 by

Privacy has been a key element of the programmatic advertising and digital marketing industries for the past few years.

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Privacy in AdTech and Programmatic Advertising in 2022

May 4, 2022 by ,

Trends, challenges, and opportunities are constants in the programmatic advertising industry. 

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CTV & OTT Advertising Interview Series [Part 2]

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