Author: Michael Sweeney

May 19, 2022 by Michael Sweeney

The programmatic advertising industry can be hard to understand; there’s specific terminology, a whole bunch of initialisms, and dozens of AdTech platforms.

April 7, 2022 by Natalia Figas, Michael Sweeney

Third-party cookies were the main mechanism for identifying individuals across different websites for the purpose of showing them personalized ads, running frequency capping, measuring the performance of campaigns, and performing attribution.

April 7, 2022 by Michael Sweeney

Ever since the beginning of digital advertising and marketing, data has played a key role in the creation and optimization of campaigns.

March 1, 2022 by Natalia Figas, Michael Sweeney

Supply-path optimization (SPO) can be compared to a courier service. In the same way a courier has to find the best path to its destination to deliver a package while saving time and money — both its own and the recipient’s — SPO aims to help advertisers find the best route to their desired inventory.

April 5, 2022 by Michael Sweeney, Natalia Figas

Back in July 2021, Google Chrome floated the idea that its interest-based advertising proposal — Federated Learning of Cohorts (FLoC) — could be replaced by a topics-based advertising proposal. On January 25, 2022, these suspicions were realized when Chrome announced that it would be shutting down FLoC and replacing it with a new proposal — […]

January 13, 2022 by Natalia Figas, Michael Sweeney

Companies and brands from around the world can become an authentic part of the gaming experience by adding in-game advertising campaigns to their advertising strategies. Thanks to state-of-the-art in-game mediums, advertising campaigns can reach recipients who cannot be found in other channels and engage with audiences in ways they can’t with other digital advertising mediums.

January 12, 2022 by Michael Sweeney

It’s with great pleasure that we announce today that we’ve been acquired by ARICOMA Group.

January 20, 2022 by Michael Sweeney

Privacy has been a key element of the programmatic advertising and digital marketing industries for the past few years.

May 4, 2022 by Michael Sweeney, Paulina Zawiślak

Trends, challenges, and opportunities are constants in the programmatic advertising industry.