Author: Michael Sweeney

August 31, 2020 by Michael Sweeney, Paulina Zawiślak

Influencer marketing has become a popular new medium for brands over the past few years. But just like with all new marketing mediums, influencer marketing is experiencing growing pains.

August 3, 2020 by Michael Sweeney

On July 29, 2020, the CEOs of Google, Apple, Facebook, and Amazon (GAFA) testified before the House Judiciary subcommittee on Antitrust, Commercial, and Administrative Law. The topic of the hearing was “Online Platforms and Market Power, Part 6: Examining the Dominance of Amazon, Apple, Facebook, and Google.”The hearing lasted for more than 5 hours and […]

July 23, 2020 by Michael Sweeney

During its yearly Worldwide Developers Conference (WWDC) in June 2020, Apple released a bunch of changes to its devices and operating systems like they always do. But nestled between the shiny UI upgrades and new Memoji stickers were a series of privacy updates to iOS that all but signalled the end of the lifeblood of […]

June 23, 2020 by Michael Sweeney

While examples of influencer marketing can be traced back to the 1920s, the social media variant of influencer marketing that we all know today is under two decades old, and in that short period of time it has grown significantly in many areas.

June 22, 2020 by Michael Sweeney, Paulina Zawiślak

Since the release of version 1.0 in September 2017, Webkit has released 5 new versions of its Intelligent Tracking Prevention (ITP) to strengthen user privacy for Safari users.

May 28, 2020 by Michael Sweeney, Paulina Zawiślak

When it comes to starting a new AdTech or MarTech development project, or even building new features for your existing platforms, you’ll need to consider more than just what programming languages, frameworks, and infrastructure you’ll use.

May 26, 2020 by Michael Sweeney

Background of the Project SITO Mobile is a publicly traded advertising technology (AdTech) company that uses consumer and location data to help brands run targeted media campaigns on mobile devices. Their software is known as a demand-side platform (DSP), which allows media buyers (e.g. brands, advertisers, and agencies) to purchase ad space from publishers (e.g. websites […]

May 25, 2020 by Michael Sweeney, Paulina Zawiślak

A lot has happened since the European Union’s General Data Protection Regulation (GDPR) came into force on May 25, 2018, and it can be hard keeping up with all the news stories. At Clearcode, we’ve been keeping an internal record of the most important news stories and opinions even before the GDPR was introduced. Now, […]

April 21, 2020 by Michael Sweeney, Paulina Zawiślak

When you hear the words “programmatic advertising”, what comes to mind? Do you think about demand-side platforms (DSPs) and supply-side platforms (SSPs)? Or about real-time bidding (RTB) and private marketplaces (PMPs)? Programmatic advertising is a broad term that spans many areas of digital advertising — from AdTech platforms and media-buying methods to advertising channels and mediums. In […]