Author: Michael Sweeney

January 11, 2021 by Paulina Zawiślak, Michael Sweeney

Data has played a key role in programmatic advertising and digital marketing ever since the Internet moved online back in the mid 1990s, helping advertisers and marketers show their messages to the right audience and learn more about their online behaviour.

December 16, 2020 by Michael Sweeney

One of my favorite things to do in December is read all the “predictions” articles that come out this time of year. For me, reading about the programmatic and AdTech industry from different perspectives is always an insightful activity.

November 23, 2020 by Michael Sweeney

The release of ITP 1.0 in September 2017 introduced a number of privacy-centric features that had an immediate and negative impact on behavioral ad targeting, frequency capping, measurement, and attribution.

October 27, 2020 by Michael Sweeney

Clearcode recently announced the launch of its R&D Lab to further help companies build innovative advertising and marketing technologies, and solve the many technical challenges facing the industries.

October 22, 2020 by Michael Sweeney, Johanna Álvarez

Is attribution modeling really coming to an end with the death of third-party cookies?

September 30, 2020 by Paulina Zawiślak, Michael Sweeney

Demand-side platforms (DSPs) first emerged in the late 2000s when real-time bidding (RTB) started to take flight, with the first DSPs on the market being MediaMath and Rocket Fuel.

September 25, 2020 by Michael Sweeney, Johanna Álvarez

Attribution modeling has no future. That’s one of the thoughts people had when Google Chrome announced its plans to shut off support for third-party cookies. The reasoning behind statements like this is pretty simple and it all has to do with the way attribution modeling platforms collect the data.

September 11, 2020 by Michael Sweeney, Johanna Álvarez

Many things have been said since Google announced it plans to shut off support for third-party cookies by 2022, from “cookies are dead” to “attribution modeling has no future”. Well, in part one of our three-part blog post series, we aim to shed some light on this topic and look at the role third-party cookies […]

August 31, 2020 by Michael Sweeney, Paulina Zawiślak

Influencer marketing has become a popular new medium for brands over the past few years. But just like with all new marketing mediums, influencer marketing is experiencing growing pains.