Author: Michael Sweeney

August 10, 2017 by Michael Sweeney

For many in the Ad Tech industry, 2016 will go down as the year of header bidding. But despite the hype, popularity, and wide-scale adoption, there are still a number of questions that linger.

July 25, 2017 by Michael Sweeney

The issue of transparency in digital advertising is a complicated topic. On one hand, various players along the supply chain each have a specific role to play and a business to run, therefore fees and charges need to be applied. On the other hand, brands and advertisers have a right to know how much of their ad spend is eaten up by various platforms and intermediaries, right?

June 19, 2017 by Michael Sweeney

Multiculturalism brings with it a number of opportunities, such as access to specific skills and knowledge, economic growth, and a chance to learn about and discover other cultures – just to name a few. But for advertisers and marketers, multiculturalism also opens the door to a niche market – one that they can enter with great success, if done correctly.

May 23, 2017 by Michael Sweeney

For the second year in a row, we entered The Stackies, a competition that takes place in the lead up to the annual MarTech conference. But this year, we also entered the newly created competition, The Hackies.

April 10, 2017 by Michael Sweeney

Account-based marketing (ABM) has been around for a number of years, some say since the early 2000s, but it’s only in the past five or so years that ABM has really taken off and been applied on a large scale due to the introduction and rise of new technology.

April 3, 2017 by Michael Sweeney

There has been a huge influx of new MarTech solutions over the past few years; chiefmartec’s annual Marketing Technology Landscape Supergraphic illustrates this point very well.

March 20, 2017 by Michael Sweeney

Piwik PRO, an analytics company founded by Clearcode, announced on Monday, March 20, 2017, that it has raised $2 million in a Series A Funding Round.

March 1, 2017 by Michael Sweeney

There are a number of reasons why marketing campaigns fail to produce the desired results. Sometimes the targeting is off, the content isn’t attracting enough attention, but often it’s because the marketing strategy was poorly implemented and executed, or worse, there was no strategy to begin with.

January 12, 2017 by Michael Sweeney

The Trade Desk (TTD) was founded in 2009 by Jeff Green and Dave Pickles and is one of the leading demand-side platforms (DSP) in the Ad Tech ecosystem.