July 2, 2021 by ,

The ad server is often regarded as the first piece of advertising technology, which emerged during the 1990s. Even though many other types of advertising technology (AdTech) have since been released, ad servers still play a key role in the programmatic advertising process.

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Top Ad Server Companies [Updated 2021]

June 11, 2021 by

You may have seen recently some news that Apple is set to introduce a new set of privacy changes…again.

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Apple's Privacy Changes in iOS 15 + Impact on AdTech

May 28, 2021 by ,

Over the past few years, more and more consumers are turning their attention away from traditional broadcast TV towards streaming services. This shift in consumer behavior has opened up new opportunities for AdTech companies and given birth to connected TV (CTV) over-the-top (OTT) advertising.

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Top OTT and CTV Advertising Platforms [Updated 2021]

April 30, 2021 by ,

Programmatic advertising is made up of many different processes, including media buying, identification, targeting, measurement, and attribution.The IAB and IAB Tech Lab play a key role in creating, defining, and maintaining industry standards to make these programmatic advertising processes run as seamlessly as possible. Below we’ve listed the main standards and initiatives from the IAB Tech […]

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The Main Standards and Initiatives from the IAB Tech Lab

March 24, 2021 by

Over the past few years, Apple has made a number of changes to its devices, web browser (Safari), and operating systems to increase user privacy. In this blog post, I’ll aim to tell the history of Apple’s various privacy changes, explain what they mean for programmatic advertising, and look at some of the criticism that […]

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Apple vs AdTech: The History, Impact, and Criticism of Apple’s Privacy Changes

March 19, 2021 by ,

You may have seen news reports over the past year or so about antitrust investigations into Google, Amazon, Facebook, and Apple (GAFA). There’s a lot going on in this space with governments from various countries launching their own investigations into the dominance of these tech companies. To help you understand what’s happening, we’ve put together a […]

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Antitrust Investigations and Lawsuits Against Google, Apple, Facebook, and Amazon (GAFA)

March 18, 2021 by ,

In today’s interview, we are going to dive into this whole third-party cookies topic and address a number of questions, including what third-party cookies are, what role they play in programmatic advertising, and what impact there will be for programmatic advertising in a world without third-party cookies.

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The Role of Third-Party Cookies in Programmatic Advertising and AdTech [video]

March 16, 2021 by ,

Connected TV (CTV) and over-the-top (OTT) advertising is a hot topic in the programmatic advertising and AdTech industry at the moment, but there are many differences between how CTV and OTT advertising works compared to web and mobile advertising. The industry also faces a new set of challenges that need to be dealt with to […]

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What Is Connected TV (CTV) & OTT Advertising and How Does It Work? [infographic]

February 19, 2021 by ,

Ad networks were one of the first pieces of advertising technology (AdTech) introduced in the mid-1990s. They helped publishers sell their available ad space to multiple advertisers, who would be able to purchase this ad space from many different sites via one platform instead of having to deal with each publisher directly.

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Top Ad Networks and Mobile Ad Networks [Updated 2021]