Author: Michael Sweeney

September 29, 2022 by Michael Sweeney

Everyone in the digital advertising world is familiar with Facebook Ads and Google Ads. Advertisers, ad agencies and even publishers use these platforms to create, run and manage ad campaigns. But some people might not know that these platforms are examples of self-serve advertising platforms.

July 14, 2022 by Michael Sweeney

Below are the main industry news stories in Q2 2022, including Netflix’s plans to show ads, the EU’s new DSA and DMA legislation, and Vodafone’s plans to create a supercookie.

August 9, 2022 by Natalia Figas, Michael Sweeney

Since its inception in 1925, the role of television has been more or less the same — to inform viewers about important events and provide entertainment. However, the form of television has changed very dynamically over time.

August 17, 2022 by Natalia Figas, Paulina Zawiślak, Michael Sweeney

Mozialla’s Firefox web browser has always been known for its speed, security and customizability, but over the past few years, Firefox has also become synonymous with privacy.

August 29, 2022 by Michael Sweeney

The programmatic advertising industry can be hard to understand; there’s specific terminology, a whole bunch of initialisms, and dozens of AdTech platforms.

September 27, 2022 by Natalia Figas, Michael Sweeney

Third-party cookies were the main mechanism for identifying individuals across different websites for the purpose of showing them personalized ads, running frequency capping, measuring the performance of campaigns, and performing attribution.

July 21, 2022 by Michael Sweeney

A lot happened in the AdTech and MarTech world in Q1 2022. To help keep you informed about what’s happening, we’ve put together a list of the main AdTech and MarTech stories, including news about Google Chrome’s new Topics API, the IAB Tech Lab’s Seller Defined Audiences, and many others.

April 7, 2022 by Michael Sweeney

Ever since the beginning of digital advertising and marketing, data has played a key role in the creation and optimization of campaigns.

March 1, 2022 by Natalia Figas, Michael Sweeney

Supply-path optimization (SPO) can be compared to a courier service. In the same way a courier has to find the best path to its destination to deliver a package while saving time and money — both its own and the recipient’s — SPO aims to help advertisers find the best route to their desired inventory.