May 25, 2023 by

Over the past few years, Clearcode has worked on many Prebid-related projects for our clients where we’ve built wrappers, adapters and user interfaces to manage the header bidding process and various demand sources.

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Q&A With an AdTech Developer: How To Implement Prebid Server

May 11, 2023 by

Header bidding has grown in popularity over the years and become one of the main ways publishers sell their ad inventory. But the world of header bidding is constantly changing, with new challenges and opportunities arising with every passing year.

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Header Bidding Q&A: Interview Series [Part 1]

May 13, 2023 by

One of the key elements of a data clean room is data security, but not all data clean rooms are created equal. Some have a bigger focus on data security and privacy than others.

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Data Clean Rooms: Q&A With Juan Baron from Decentriq [VIDEO]

April 21, 2023 by ,

When advertising made its way to the online world back in 1994, many news publishers adopted the advertising model as a way to generate revenue from their online publications. Since then, publishers have experimented with many other popular monetization models, such as subscriptions.

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How Publishers Can Make More Money With AdTech

April 5, 2023 by ,

Technological advancements in the advertising and marketing industries, changes in consumer behavior and the need for retailers to increase revenue has given rise to retail media.

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What Is Retail Media & Retail Media Networks (RMNs)?

April 5, 2023 by ,

Ad networks were one of the first pieces of advertising technology (AdTech) to be introduced to the online advertising industry back in the late 1990s. Despite the various technological advances and new media-buying processes, such as real-time bidding (RTB), ad networks still remain a key element of programmatic advertising.

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How to Design and Build an Ad Network?

April 5, 2023 by ,

Since its inception in November 2010, real-time bidding (RTB) has become one of the most significant advancements of the programmatic advertising industry, allowing advertisers to bid on and purchase individual impressions from thousands of publishers.

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What Does the Addition of DOOH to the OpenRTB Protocol Mean for AdTech?

April 5, 2023 by

The in-game advertising industry is set for massive growth over the next few years, with Technavio estimating that the in-game advertising market will grow by US$5.1 billion between 2002 and 2027.

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In-Game Advertising: Q&A With Giuseppe Martoriello from iion

April 5, 2023 by ,

There’s been a lot of talk and press about the metaverse over the past few years. The introduction of the metaverse is often compared to the invention of the Internet and represents new opportunities for companies and Internet users, so much so that Facebook even changed its name to Meta.

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The Future of Advertising and AdTech in the Metaverse

February 26, 2023 by ,

With the video-streaming business expanding at a rapid pace and the streaming wars heating up — currently, the six leading video streaming service providers gather 777.6 million subscribers between them — it’s important to come up with brand new content, as well as make necessary improvements to ensure that the viewing experience is as seamless […]

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What's the Difference Between CSAI and SSAI?

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