August 31, 2020 by ,

Influencer marketing has become a popular new medium for brands over the past few years. But just like with all new marketing mediums, influencer marketing is experiencing growing pains.

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The State of Influencer Marketing in 2020 [infographic]

August 3, 2020 by

On July 29, 2020, the CEOs of Google, Apple, Facebook, and Amazon (GAFA) testified before the House Judiciary subcommittee on Antitrust, Commercial, and Administrative Law. The topic of the hearing was “Online Platforms and Market Power, Part 6: Examining the Dominance of Amazon, Apple, Facebook, and Google.”The hearing lasted for more than 5 hours and […]

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GAFA CEOs Testify Before US House Judiciary Subcommittee on Antitrust: The AdTech Parts

July 23, 2020 by

During its yearly Worldwide Developers Conference (WWDC) in June 2020, Apple released a bunch of changes to its devices and operating systems like they always do. But nestled between the shiny UI upgrades and new Memoji stickers were a series of privacy updates to iOS that all but signalled the end of the lifeblood of […]

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Apple’s Changes
 to IDFA in iOS 14: FAQs and the Impact on Mobile Advertising

June 23, 2020 by

While examples of influencer marketing can be traced back to the 1920s, the social media variant of influencer marketing that we all know today is under two decades old, and in that short period of time it has grown significantly in many areas.

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The Challenges and Opportunities Facing Influencer Marketing Platforms

June 22, 2020 by ,

Since the release of version 1.0 in September 2017, Webkit has released 5 new versions of its Intelligent Tracking Prevention (ITP) to strengthen user privacy for Safari users.

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FAQs About Safari's Intelligent Tracking Prevention (ITP)

May 28, 2020 by ,

When it comes to starting a new AdTech or MarTech development project, or even building new features for your existing platforms, you’ll need to consider more than just what programming languages, frameworks, and infrastructure you’ll use.

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The True Cost of Hiring AdTech and MarTech Developers [infographic]

May 26, 2020 by

Background of the Project SITO Mobile is a publicly traded advertising technology (AdTech) company that uses consumer and location data to help brands run targeted media campaigns on mobile devices. Their software is known as a demand-side platform (DSP), which allows media buyers (e.g. brands, advertisers, and agencies) to purchase ad space from publishers (e.g. websites […]

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May 25, 2020 by ,

A lot has happened since the European Union’s General Data Protection Regulation (GDPR) came into force on May 25, 2018, and it can be hard keeping up with all the news stories. At Clearcode, we’ve been keeping an internal record of the most important news stories and opinions even before the GDPR was introduced. Now, […]

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A Timeline of GDPR Events in AdTech & MarTech

April 21, 2020 by ,

When you hear the words “programmatic advertising”, what comes to mind? Do you think about demand-side platforms (DSPs) and supply-side platforms (SSPs)? Or about real-time bidding (RTB) and private marketplaces (PMPs)? Programmatic advertising is a broad term that spans many areas of digital advertising — from AdTech platforms and media-buying methods to advertising channels and mediums. In […]

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Programmatic Advertising: The Definitive Guide for 2020