December 19, 2019 by

A lot happened in AdTech in 2019, and while there were a number of big one-off events, such as Amazon’s acquisition of Sizmek and the introduction of apps-ads.txt, there were a few topics that consistently made headlines in 2019, and will no doubt continue in 2020.

Read more
The Top 3 AdTech Themes of 2019

December 18, 2019 by

Although AdTech and MarTech companies like AdRoll, Smaato, and CleverTap vary in terms of features, they all share a common thread; they all use Amazon Web Services (AWS).

Read more
Clearcode Joins the AWS Partner Network Program

December 13, 2019 by ,

As technology evolves and people are presented with many new ways to consume content, video seems to consistently top the charts. This is hardly surprising. Busy, hectic and mobile lifestyles are conducive to formats that allow people to digest information on-the-move in more condensed and accessible ways than blocks of plain text.  The allure of […]

Read more
Video Advertising: What Is It and How Are Video Ads Served?

December 4, 2019 by

December 31, 2019, will mark the end of a decade. It will also mark the end of an era in online advertising — one where third-party cookies have powered mass data collection and user privacy has been ignored.  Privacy laws, like the GDPR, and privacy settings in browsers, like Safari’s ITP and Firefox’s ETP, are […]

Read more
Clearcode Cartoon #2: The Party’s Over for AdTech

November 20, 2019 by ,

Most people know what benefits customer data platforms (CDPs) bring to a company’s marketing activities, but few know what features, components, and processes make up a CDP. We recently worked with one of our MarTech development teams to produce an infographic that illustrates just that.Click on the infographic to enlarge it. What Is a Customer […]

Read more
The Anatomy of a Customer Data Platform (CDP) [infographic]

October 3, 2019 by ,

Third-party cookies have long been the backbone of online advertising, allowing advertisers to measure the success of their campaigns and improve targeting, as well helping publishers monetize their websites. But over the past few years, the reliance of third-party cookies has decreased due to changes in user behavior (e.g. installing ad-blocking software) and new privacy […]

Read more
Intelligent Tracking Prevention (ITP): The Impact on Cookies, AdTech, and MarTech

September 30, 2019 by

If the Safari browser were a nightclub, then this is what it would look like… Clearcode Cartoon #1: The Safari Club The Background In September 2017, Webkit, the open-source web browser engine that powers Apple’s Safari browser, released a new privacy feature called Intelligent Tracking Prevention (ITP).Intelligent Tracking Prevention blocks third-party cookies by default and […]

Read more
Clearcode Cartoon #1: The Safari Club

September 30, 2019 by ,

The question of building or renting an AdTech platform, such as a supply-side platform (SSP), bidder, demand-side platform (DSP), or data management platform (DMP), is one that many tech companies, brands, and agencies often ask themselves. In fact, this is often one of the main questions our partners ask when enquiring about our AdTech and […]

Read more
Should I Build Or Rent an AdTech Platform [Decision Tree]

September 26, 2019 by ,

The ability to quickly build and test new solutions is a key determinant of success for any tech company.  Cloud service providers like AWS allow us — software engineers and DevOps — to develop and implement new applications at a very fast pace.Our development team recently conducted an internal project whereby we built a working […]

Read more
How We Built an Ad Exchange with Amazon Web Services (AWS)