Author: Michael Sweeney

February 2, 2023 by Natalia Figas, Michael Sweeney

For the first time since 2009, the IAB Tech Lab, IAB and MRC have released an updated version to the Intrinsic In-Game (IIG) Measurement Standards.

January 30, 2023 by Paulina Zawiślak, Michael Sweeney

The past few years in programmatic advertising have been dominated by the various privacy changes introduced by governments and tech giants like Google, Apple and Mozilla. At the center of this are third-party cookies and their demise in popular web browsers.

January 26, 2023 by Michael Sweeney

Ever since Google Chrome announced in January 2020 that it’ll be shutting off support for third-party cookies in the next few years, companies operating in the programmatic advertising industry have been scrambling to find reliable and effective alternatives to continue operating.

January 23, 2023 by Natalia Figas, Michael Sweeney

The Internet is flooded with advertisements, which is why advertisers implement a number of strategies, tactics, and tools with which they can tailor communication to an individual customer. Dynamic creative optimization (DCO) technology can increase conversions by using customer data you have and creating a hyper-relevant creative in real-time based on it.

December 15, 2022 by Natalia Figas, Michael Sweeney, Paulina Zawiślak

Back in 2012, the Singapore-based telecommunications company SingTel acquired Amobee, an AdTech company offering a demand-side platform (DSP), for $321 million. In the years following, many other telcos entered the AdTech industry by either building their own tech or spending millions, and even billions, of dollars on acquiring existing AdTech businesses.

December 7, 2022 by Natalia Figas, Michael Sweeney

Ever since Google Chrome announced that it would be shutting off support for third-party cookies, the race to find new solutions has been on. One such alternative to third-party cookies comes the IAB Tech Lab in the form of its Seller Defined Audiences (SDA) standard.

December 15, 2022 by Michael Sweeney

Over the past decade, we’ve seen a number of large telecommunications companies acquire advertising technology (AdTech) companies, only to sell them off — often for a loss — just a few years later.

November 22, 2022 by Michael Sweeney, Martyna Oświecimska

The programmatic advertising ecosystem of today consists of over a dozen different types of advertising technology (AdTech) platforms and intermediaries that all play a crucial role when it comes to the creation, execution, and measurement of advertising campaigns. 

October 10, 2022 by Natalia Figas, Michael Sweeney

Companies operating in the programmatic advertising and digital marketing industries are used to the European Union introducing new laws to try and regulate certain areas of their businesses.