Author: Michael Sweeney

May 25, 2023 by Michael Sweeney

Over the past few years, Clearcode has worked on many Prebid-related projects for our clients where we’ve built wrappers, adapters and user interfaces to manage the header bidding process and various demand sources.

May 11, 2023 by Michael Sweeney

Header bidding has grown in popularity over the years and become one of the main ways publishers sell their ad inventory. But the world of header bidding is constantly changing, with new challenges and opportunities arising with every passing year.

May 13, 2023 by Michael Sweeney

One of the key elements of a data clean room is data security, but not all data clean rooms are created equal. Some have a bigger focus on data security and privacy than others.

April 21, 2023 by Natalia Figas, Michael Sweeney

When advertising made its way to the online world back in 1994, many news publishers adopted the advertising model as a way to generate revenue from their online publications. Since then, publishers have experimented with many other popular monetization models, such as subscriptions.

April 5, 2023 by Natalia Figas, Michael Sweeney

Technological advancements in the advertising and marketing industries, changes in consumer behavior and the need for retailers to increase revenue has given rise to retail media.

April 5, 2023 by Paulina Zawiślak, Michael Sweeney

Ad networks were one of the first pieces of advertising technology (AdTech) to be introduced to the online advertising industry back in the late 1990s. Despite the various technological advances and new media-buying processes, such as real-time bidding (RTB), ad networks still remain a key element of programmatic advertising.

April 5, 2023 by Natalia Figas, Michael Sweeney

Since its inception in November 2010, real-time bidding (RTB) has become one of the most significant advancements of the programmatic advertising industry, allowing advertisers to bid on and purchase individual impressions from thousands of publishers.

April 5, 2023 by Michael Sweeney

The in-game advertising industry is set for massive growth over the next few years, with Technavio estimating that the in-game advertising market will grow by US$5.1 billion between 2002 and 2027.

April 5, 2023 by Natalia Figas, Michael Sweeney

There’s been a lot of talk and press about the metaverse over the past few years. The introduction of the metaverse is often compared to the invention of the Internet and represents new opportunities for companies and Internet users, so much so that Facebook even changed its name to Meta.

February 26, 2023 by Martyna Oświecimska, Michael Sweeney

With the video-streaming business expanding at a rapid pace and the streaming wars heating up — currently, the six leading video streaming service providers gather 777.6 million subscribers between them — it’s important to come up with brand new content, as well as make necessary improvements to ensure that the viewing experience is as seamless […]