October 27, 2020 by

Clearcode recently announced the launch of its R&D Lab to further help companies build innovative advertising and marketing technologies, and solve the many technical challenges facing the industries.

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Clearcode Launches an R&D Lab. Q&A with Clearcode's CEO, CCO, and Head of Engineering

October 22, 2020 by ,

Is attribution modeling really coming to an end with the death of third-party cookies?

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Attribution Modeling in Digital Marketing: The Future [Part 3/3]

September 30, 2020 by ,

Demand-side platforms (DSPs) first emerged in the late 2000s when real-time bidding (RTB) started to take flight, with the first DSPs on the market being MediaMath and Rocket Fuel.

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Top Demand-Side Platform (DSP) Companies [Updated in 2020]

September 25, 2020 by ,

Attribution modeling has no future. That’s one of the thoughts people had when Google Chrome announced its plans to shut off support for third-party cookies. The reasoning behind statements like this is pretty simple and it all has to do with the way attribution modeling platforms collect the data.

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Attribution Modeling in Digital Marketing: The Present [Part 2/3]

September 11, 2020 by ,

Many things have been said since Google announced it plans to shut off support for third-party cookies by 2022, from “cookies are dead” to “attribution modeling has no future”. Well, in part one of our three-part blog post series, we aim to shed some light on this topic and look at the role third-party cookies […]

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Attribution Modeling in Digital Marketing: The Past [Part 1/3]

August 31, 2020 by ,

Influencer marketing has become a popular new medium for brands over the past few years. But just like with all new marketing mediums, influencer marketing is experiencing growing pains.

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The State of Influencer Marketing in 2020 [infographic]

August 3, 2020 by

On July 29, 2020, the CEOs of Google, Apple, Facebook, and Amazon (GAFA) testified before the House Judiciary subcommittee on Antitrust, Commercial, and Administrative Law. The topic of the hearing was “Online Platforms and Market Power, Part 6: Examining the Dominance of Amazon, Apple, Facebook, and Google.”The hearing lasted for more than 5 hours and […]

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GAFA CEOs Testify Before US House Judiciary Subcommittee on Antitrust: The AdTech Parts

July 23, 2020 by

During its yearly Worldwide Developers Conference (WWDC) in June 2020, Apple released a bunch of changes to its devices and operating systems like they always do. But nestled between the shiny UI upgrades and new Memoji stickers were a series of privacy updates to iOS that all but signalled the end of the lifeblood of […]

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Apple’s Changes to IDFA in iOS 14: FAQs and the Impact on Mobile Advertising

June 23, 2020 by

While examples of influencer marketing can be traced back to the 1920s, the social media variant of influencer marketing that we all know today is under two decades old, and in that short period of time it has grown significantly in many areas.

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The Challenges and Opportunities Facing Influencer Marketing Platforms