August 14, 2023 by ,

There were only 500 apps on the App Store when it launched with the release of the iPhone in 2008. Back then, the mobile app market was worth just $206 million.

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What Is In-App Mobile Advertising and How Does It Work?

February 26, 2023 by ,

With the video-streaming business expanding at a rapid pace and the streaming wars heating up — currently, the six leading video streaming service providers gather 777.6 million subscribers between them — it’s important to come up with brand new content, as well as make necessary improvements to ensure that the viewing experience is as seamless […]

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What's the Difference Between CSAI and SSAI?

November 22, 2022 by ,

The programmatic advertising ecosystem of today consists of over a dozen different types of advertising technology (AdTech) platforms and intermediaries that all play a crucial role when it comes to the creation, execution, and measurement of advertising campaigns. 

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What Is a Meta-DSP and How Do You Build One?

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