October 21, 2019 by Michal Wlosik

We like to think the internet is an open and free space where everyone is equal and no one is restricted in any way – at least that’s how many envisioned it. A closer look at the online advertising industry, however, quickly reveals its many similarities to a game of Monopoly.

Read more

October 26, 2016 by

The end goal of any business – be it an online and/or offline business – is to make money and increase profits over time. And while there are many factors that determine the business’ ability to do this, the most influential part of it is often the work of marketers. Marketers are responsible for getting […]

Read more
7 Multi-Touch Attribution Models For Conversion-Driven Marketers

October 25, 2016 by

One of the most recent and primary challenges in the online marketing world can be described with a single word – attribution. Online marketing and web analytics have become so complex since the concept of attribution was introduced that not only is this a huge challenge for marketers who have to update their skills and […]

Read more
The Top 4 Types Of Online Attribution Every Marketer Should Know