November 14, 2017 by Maciej Zawadziński

If you have ever bought anything on eBay, you are probably no stranger to the concept of second-price auctions, the bidding process in which the winner pays the price offered by the second-highest bidder, rather than their own.

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October 26, 2016 by

The end goal of any business – be it an online and/or offline business – is to make money and increase profits over time.

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7 Multi-Touch Attribution Models For Conversion-Driven Marketers

October 25, 2016 by

One of the most recent and primary challenges in the online marketing world can be described with a single word – attribution.

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The Top 4 Types Of Online Attribution Every Marketer Should Know