Author: Maciej Zawadziński

May 9, 2019 by Maciej Zawadziński, Michael Sweeney

Transparency, choice, and control over personalized digital advertising — this is what Google Chrome’s new privacy features aim to address. Rumours had been circulating the AdTech industry for sometime, but on May 7th, 2019, at the Google I/O conference they were finally laid to rest when Google announced that they would introduce a set of […]

March 20, 2019 by Michal Wlosik, Michael Sweeney, Maciej Zawadziński

The European Union’s General Data-Protection Regulation (GDPR) has been in force for almost a year, but in spite of numerous publications in the media there is still a lot of misinformation and confusion around it. In our new webinar, we guide through the key concepts of GDPR, discuss what the regulation means for AdTech companies, […]

March 15, 2019 by Maciej Zawadziński, Michael Sweeney

When advertising moved online from the print world back in the late 1990s, the biggest opportunity for advertisers was the ability to reach people on an individual basis. They no longer had to rely solely on contextual targeting – advertisers could now create audiences based on interests, behavior, and location, and show ads to members […]

December 20, 2018 by Maciej Zawadziński, Michal Wlosik

Over the years, cookies have been the lifeblood of online advertising, driving targeted digital marketing and attribution. They are currently the most common method of identifying users online and enabling a personalized browsing experience. However, the growing awareness of privacy issues and the introduction of privacy-centered European laws (GDPR and ePrivacy) has put pressure on […]

October 23, 2018 by Maciej Zawadziński, Michael Sweeney

When you hear most people in the online advertising world talk about integrating a demand-side platform (DSP) with an ad exchange or supply-side platform (SSP), they make it sound as if it’s a matter of connecting the platforms together via a cable. In reality, integrating a DSP with other AdTech platforms is a meticulous technological […]

October 18, 2018 by Maciej Zawadziński, Michal Wlosik

When publishers first began their exodus from print media towards digital, they started looking for new ways to generate revenue. The most intuitive revenue model was the one they had already been using in print – advertising. Display advertising came about to replicate printed ads in the online world and enable website monetization, which is […]

September 19, 2018 by Maciej Zawadziński, Michal Wlosik

Traditional terrestrial and cable TV are long past their heyday, trailing behind streaming media in reach, measurability and content quality. Video-ad views on OTT (over-the-top) devices grew 63% year over year in Q3 2016, and the trend is expected to continue, further crippling traditional TV advertising. Traditional TV can offer advertisers a mere fraction of […]

September 14, 2018 by Maciej Zawadziński, Michal Wlosik

First-party cookies are the lifeblood of every website, enabling businesses to remember key pieces of information about users and to collect analytics data. Third-party cookies are the bread and butter of AdTech, allowing publishers to monetize their websites, and brands to run advertising and marketing campaigns. However, the introduction of the EU’s General Data-Protection Regulation […]

July 16, 2018 by Maciej Zawadziński

Despite the efficiencies, automation, and scale advertising and marketing technology bring to the online world, there’s no shortage of problems with these industries. Ad fraud, a lack of transparency around fees and commissions, and the GDPR are just a few of the external privacy issues they face today. AdTech/MarTech vendors and agencies face a number […]

May 23, 2018 by Michal Wlosik, Maciej Zawadziński

In a post-GDPR world, with the introduction of many new rules and requirements governing personal data and user consent, advertisers will have a tough nut to crack. On top of that comes the user’s right to be forgotten, the right of data portability, and numerous other complications. The new EU law will put a spanner […]