September 10, 2019 by Łukasz Małecki , Daniel O'Connell , Michael Sweeney

Almost every data-management platform (DMP) on the market allows advertisers to create audiences and use them for different use cases, such as improved online ad targeting and advanced analytics. To create audiences in a DMP, the platform must first create user profiles, which comprise of numerous profile identifiers. As part of a recent internal project carried […]

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September 3, 2019 by ,

In recent years, we have seen a quick proliferation of various standardized ID solutions. The consortiums and companies that stand behind them include some of the leading AdTech vendors, promising a better alternative to cookie syncing and competition with walled gardens like Facebook and Google. Table Of Contents Why Does Online Advertising Need an ID […]

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Identity in AdTech: Meet The Various ID Solutions

August 19, 2019 by ,

In a scene from the 1982 film Blade Runner, a flying car is seen travelling through Los Angeles in the year 2019. To its right is a large digital advertisement on the side of a building displaying the words “Enjoy Coca-Cola”. A digital OOH ad in the 1982 film Blade Runner. Did Blade Runner invent […]

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How to Build a Programmatic DOOH Advertising Platform

August 1, 2019 by ,

The Wild West era in America during the late 1880s gave rise to a new genre of film known as Westerns, which depicted vast and rugged landscapes with men riding on horseback, regularly engaging in gunfights. Indeed, the Wild West is famous for lawlessness, vigilantism, and outlaws on the run. Are there any similarities to how […]

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Taming the Wild West of Consumer Data Sharing in AdTech

June 12, 2019 by ,

In the early days of online advertising, publishers used ad networks to sell their remnant inventory to advertisers. However, as publishers started using more and more ad networks, it became harder to identify which ad network would sell the most inventory at the best price. To solve this problem, a new type of AdTech platform […]

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The Anatomy of a Supply-Side Platform (SSP) [infographic]

May 29, 2019 by ,

Leading up to the year 2000, there were dire predictions circulating about a potential end to the digital world because of a software issue, known as the Y2K bug, that would kick in at the stroke of midnight on January 1. As it turned out, the world didn’t end. Computers still worked and digital calendars […]

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Why the GDPR Hasn't Impacted AdTech... Yet

May 16, 2019 by ,

Founded in 2002 in Copenhagen, Denmark, Adform has grown to become a leading software vendor in the online advertising ecosystem. Adform provides both media buyers (advertisers and agencies) and publishers with a range of platforms to help them create, run and manage media campaigns across display, video, mobile, audio, and digital out-of-home (DOOH). Adform Integration […]

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Adform Integration and Development: 3 Use Cases for AdTech Vendors, Agencies, and Publishers

May 15, 2019 by ,

Data-management platforms (DMP) are popular among advertisers, agencies, and publishers. They are complex pieces of software that incorporate many different components and features. Let’s take a look at what components make up a data-management platform (DMP) and how they are connected. Click here to open this DMP infographic in a new tab. What Is a […]

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The Anatomy Of a Data-Management Platform (DMP) [infographic]

May 9, 2019 by ,

Transparency, choice, and control over personalized digital advertising — this is what Google Chrome’s new privacy features aim to address. Rumours had been circulating the AdTech industry for sometime, but on May 7th, 2019, at the Google I/O conference they were finally laid to rest when Google announced that they would introduce a set of […]

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What Google Chrome’s New Privacy Features Mean for AdTech

March 20, 2019 by , ,

The European Union’s General Data-Protection Regulation (GDPR) has been in force for almost a year, but in spite of numerous publications in the media there is still a lot of misinformation and confusion around it. In our new webinar, we guide through the key concepts of GDPR, discuss what the regulation means for AdTech companies, […]

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On-Demand Webinar: The Impact of the GDPR on the AdTech and MarTech Industries

March 15, 2019 by ,

When advertising moved online from the print world back in the late 1990s, the biggest opportunity for advertisers was the ability to reach people on an individual basis. They no longer had to rely solely on contextual targeting – advertisers could now create audiences based on interests, behavior, and location, and show ads to members […]

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Identity in AdTech: Unravelling The ID Problem