May 15, 2019 by Michael Sweeney , Maciej Zawadziński

Data-management platforms (DMP) are popular among advertisers, agencies, and publishers. They are complex pieces of software that incorporate many different components and features.

Read more

May 16, 2019 by ,

Founded in 2002 in Copenhagen, Denmark, Adform has grown to become a leading software vendor in the online advertising ecosystem. Adform provides both media buyers (advertisers and agencies) and publishers with a range of platforms to help them create, run and manage media campaigns across display, video, mobile, audio, and digital out-of-home (DOOH).

Read more
Adform Integration and Development: 3 Use Cases for AdTech Vendors, Agencies, and Publishers

May 9, 2019 by ,

Transparency, choice, and control over personalized digital advertising — this is what Google Chrome’s new privacy features aim to address.

Read more
What Google Chrome’s New Privacy Features Mean for AdTech

March 20, 2019 by , ,

The European Union’s General Data-Protection Regulation (GDPR) has been in force for almost a year, but in spite of numerous publications in the media there is still a lot of misinformation and confusion around it. In our new webinar, we guide through the key concepts of GDPR, discuss what the regulation means for AdTech companies, and what responsibilities it imposes on data controllers and processors.

Read more
On-Demand Webinar: The Impact of the GDPR on the AdTech and MarTech Industries

March 15, 2019 by ,

When advertising moved online from the print world back in the late 1990s, the biggest opportunity for advertisers was the ability to reach people on an individual basis.

Read more
Identity in AdTech: Unravelling The ID Problem

December 20, 2018 by ,

Over the years, cookies have been the lifeblood of online advertising, driving targeted digital marketing and attribution. They are currently the most common method of identifying users online and enabling a personalized browsing experience.

Read more
What Facebook's First-Party Cookie Means for AdTech

October 23, 2018 by ,

When you hear most people in the online advertising world talk about integrating a demand-side platform (DSP) with an ad exchange or supply-side platform (SSP), they make it sound as if it’s a matter of connecting the platforms together via a cable.

Read more
How to Integrate a DSP with Ad Exchanges and SSPs

October 18, 2018 by ,

When publishers first began their exodus from print media towards digital, they started looking for new ways to generate revenue. The most intuitive revenue model was the one they had already been using in print – advertising. Display advertising came about to replicate printed ads in the online world and enable website monetization, which is the bread and butter of digital media today.

Read more
What Is a Supply-Side Platform (SSP) and How Does It Work?

September 19, 2018 by ,

Traditional terrestrial and cable TV are long past their heyday, trailing behind streaming media in reach, measurability and content quality. Video-ad views on OTT (over-the-top) devices grew 63% year over year in Q3 2016, and the trend is expected to continue, further crippling traditional TV advertising.

Read more
The Different Types of TV Advertising

September 14, 2018 by ,

First-party cookies are the lifeblood of every website, enabling businesses to remember key pieces of information about users and to collect analytics data. Third-party cookies are the bread and butter of AdTech, allowing publishers to monetize their websites, and brands to run advertising and marketing campaigns.

Read more
What Is a Consent-Management Platform (CMP) and How Does It Work?

Search

Tags

A/B tests ad ad blocker ad codes Ad exchange ad fraud ad network ad server ad verification ad visibility ad-tech adblock adblock plus adform ads.cert ads.txt adtech advanced tv advertising agency agile ai analytics apple atd audience extension audio Banker beacon behavioral targeting Bidder business ccpa cdp chrome clearcode CMP consent consent management platform content personalization contextual targeting cookie cookie respawning cookie syncing cookies copyright CRM cross-device tracking custom custom audience customer data platform customer relationship manager data brokers Data Management Platform (DMP) data onboarding data protection deloitte Demand-side platform (DSP) display ads dmp DNT dooh dsp ePrivacy ExchangeWire facebook fingerprinting first-party first-price auctions flash cookies frame buster fraud GDPR google header bidding history hosting iab ID ID Solutions independent Insider's View Integrations ios machine learning madtech marketing marketing technology martech minimum viable product mobile netflix news on-premises ooh open-source OpenRTB ott PII piwik pro pixel pixel tracking pmp predictive print privacy programmatic Programmatic Audio programmatic tv Q&A rapid prototyping remarketing retargeting rtb rules-based personalization saas safari search ads second-price auctions segmentation sequential auctions single customer view software software development ssp startup success Supply-side platform (SSP) tag tag management tag manager targeting team technology testing third-party trackers tracking trading desk transparency tv video waterfall web bugs