May 17, 2018 by Michael Sweeney

With only a week until the European Union’s General Data-Protection Regulation (GDPR) goes into effect, AdTech and MarTech companies around the world are bracing themselves for the dawn of a new era in digital advertising and marketing.

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May 23, 2018 by ,

In a post-GDPR world, with the introduction of many new rules and requirements governing personal data and user consent, advertisers will have a tough nut to crack. On top of that comes the user’s right to be forgotten, the right of data portability, and numerous other complications. The new EU law will put a spanner in the works for advertisers, making the traditional behavioral targeting of ads a real challenge.

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What is Contextual Targeting and How Does It Work?

May 17, 2018 by

The European Union’s General Data-Protection Regulation (GDPR) is about to introduce a number of new responsibilities for AdTech and MarTech companies (known as controllers and processors of data within the regulation). “Data protection by design and default” is a proposed new approach which promotes the implementation of privacy and data-protection compliance at the design phase of software production.

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What Does Privacy by Design Mean for AdTech and MarTech Companies?

May 10, 2018 by

Despite all the advancements in the online advertising industry over the past few years—header bidding and the increase in programmatic ad spend, for example—there are still a number of fundamental issues plaguing the industry. Two of the main problems are the constant battle to reduce ad fraud and a growing need for transparency.

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What is Ads.cert and How Does It Work?

May 2, 2018 by ,

As of May 25, 2018, all companies that collect, use, process, and share data about EU citizens will be required to comply with the General Data-Protection Regulation (GDPR) and implement new data-protection and security measures. The regulation does not apply to EU companies alone. Regardless of whether an organization is based in the EU, it must comply with the regulation when processing EU/EEA-citizen data, or face severe financial penalties.

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How the IAB’s GDPR Transparency and Consent Framework Works From a Technical Perspective

April 20, 2018 by ,

Cable television is in decline, seriously losing to streaming media in terms of convenience and reach. Video ad views on OTT (over-the-top) devices grew 63% year over year in Q3 2016, and the trend is expected to continue.

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What is OTT Advertising and How Does It Work?

April 19, 2018 by

You may remember hearing about the Volkswagen emissions scandal that made headlines worldwide in 2015. For those unfamiliar with the story, the German automaker intentionally programmed its turbocharged-direct-injection (TDI) engines to comply with the United States’ emissions and pollution standards by activating the engines’ emission controls only during laboratory tests.

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In a Post-GDPR World, Who Will Be the Emissions Cheaters of AdTech?

April 19, 2018 by

As we get closer to the European Union’s General Data-Protection Regulation (GDPR) enforcement date on May 25, 2018, more is becoming known about what this new regulation will mean for the online advertising industry and what impact it will have on companies operating within its jurisdiction.

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GDPR and ePrivacy FAQ from AdTech vendors

April 13, 2018 by

The online advertising industry is populated by an array of media-buying methods, making it increasingly difficult to comprehend, even for the most seasoned marketers. While terms like programmatic direct, real-time bidding (RTB), and private marketplace (PMP) all fall under the programmatic umbrella, it is worth remembering that they are quite different concepts.

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Understanding RTB, Programmatic Direct and Private Marketplace

March 30, 2018 by

In the early days of online marketing, marketers were faced with the problem of having limited information about customers. Targeting possibilities were minimal and online advertising was more hit or miss than today.

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What is a Customer Data Platform and How Does It Work?

March 7, 2018 by

Since the very beginning of online advertising over two decades ago, a number of technologies have been introduced to the AdTech ecosystem to solve the numerous problems advertisers and publishers face, and improve the entire media buying and selling process.

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What is an Ad Server and How Does It Work?

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