Author: Maciej Zawadziński

October 9, 2017 by Maciej Zawadziński

While the EU’s General Data Protection Regulation (GDPR) and it’s “baby sister” the ePrivacy Regulation may be full of ambiguous, legal jargon, one thing is clear; if you collect data from EU citizens, then your world is going to look a whole lot different come May 25, 2018.

September 27, 2017 by Maciej Zawadziński

Apple has built a strong reputation as a leader in tech innovation, and has stayed at the forefront of user privacy protection as well. With its most recent update of iOS 11 and Safari, the company is taking the privacy of its customers one step further with a brand new feature known as Intelligent Tracking […]

August 3, 2017 by Maciej Zawadziński

Innovation can arise in many different ways. Sometimes it comes about as a result of years of research, and sometimes it evolves from a simple hack to solve a common problem. Header bidding is one example of the latter.

May 9, 2017 by Maciej Zawadziński

Have you ever watched a video online and seen a banner ad displayed on top of the video? Or watched a video and seen an ad appear halfway through? How about a rich media ad take over the screen when using a mobile app? All of these situations are examples of video ad-serving protocols known as VAST, VPAID, VMAP, and MRAID.

February 15, 2017 by Maciej Zawadziński

“Where is Everybody?” This somewhat famous question was asked by Enrico Fermi, a physicist known for the Fermi paradox, when pondering why no alien lifeform has ever contacted planet Earth, given that there are about 100 Earth-like planets in the universe for every grain of sand in the world.

December 19, 2016 by Maciej Zawadziński

Ready, aim…advertise. Okay, maybe that’s not how you usually say it, but you understand.

December 15, 2016 by Maciej Zawadziński

Regardless of whether you are an advertiser, marketer, or publisher, there’s one thing that’s true: identifying and tracking visitors across devices is difficult, to say the least.

December 5, 2016 by Maciej Zawadziński

You may know it by many different names…”automated guaranteed,” “automated direct,” “automated reserved”…or “programmatic direct.”

November 28, 2016 by Maciej Zawadziński

There’s a popular joke among software developers and engineers that goes like this: There are two hard things in computer science – cache invalidation and naming things.

November 2, 2016 by Maciej Zawadziński

Ad blockers have made a lot of people really nervous. The group that’s really sweating is publishers – and rightly so.