Author: Maciej Zawadziński

December 20, 2018 by Maciej Zawadziński, Michal Wlosik

Over the years, cookies have been the lifeblood of online advertising, driving targeted digital marketing and attribution. They are currently the most common method of identifying users online and enabling a personalized browsing experience.

October 23, 2018 by Maciej Zawadziński, Michael Sweeney

When you hear most people in the online advertising world talk about integrating a demand-side platform (DSP) with an ad exchange or supply-side platform (SSP), they make it sound as if it’s a matter of connecting the platforms together via a cable.

October 18, 2018 by Maciej Zawadziński, Michal Wlosik

When publishers first began their exodus from print media towards digital, they started looking for new ways to generate revenue. The most intuitive revenue model was the one they had already been using in print – advertising. Display advertising came about to replicate printed ads in the online world and enable website monetization, which is the bread and butter of digital media today.

September 19, 2018 by Maciej Zawadziński, Michal Wlosik

Traditional terrestrial and cable TV are long past their heyday, trailing behind streaming media in reach, measurability and content quality. Video-ad views on OTT (over-the-top) devices grew 63% year over year in Q3 2016, and the trend is expected to continue, further crippling traditional TV advertising.

September 14, 2018 by Maciej Zawadziński, Michal Wlosik

First-party cookies are the lifeblood of every website, enabling businesses to remember key pieces of information about users and to collect analytics data. Third-party cookies are the bread and butter of AdTech, allowing publishers to monetize their websites, and brands to run advertising and marketing campaigns.

July 16, 2018 by Maciej Zawadziński

Despite the efficiencies, automation, and scale advertising and marketing technology bring to the online world, there’s no shortage of problems with these industries. Ad fraud, a lack of transparency around fees and commissions, and the GDPR are just a few of the external privacy issues they face today.

May 23, 2018 by Michal Wlosik, Maciej Zawadziński

In a post-GDPR world, with the introduction of many new rules and requirements governing personal data and user consent, advertisers will have a tough nut to crack. On top of that comes the user’s right to be forgotten, the right of data portability, and numerous other complications. The new EU law will put a spanner in the works for advertisers, making the traditional behavioral targeting of ads a real challenge.

May 17, 2018 by Maciej Zawadziński

The European Union’s General Data-Protection Regulation (GDPR) is about to introduce a number of new responsibilities for AdTech and MarTech companies (known as controllers and processors of data within the regulation). “Data protection by design and default” is a proposed new approach which promotes the implementation of privacy and data-protection compliance at the design phase of software production.

May 10, 2018 by Maciej Zawadziński

Despite all the advancements in the online advertising industry over the past few years—header bidding and the increase in programmatic ad spend, for example—there are still a number of fundamental issues plaguing the industry. Two of the main problems are the constant battle to reduce ad fraud and a growing need for transparency.

May 2, 2018 by Maciej Zawadziński, Michal Wlosik

Since May 25, 2018, all companies that collect, use, process, and share data about EU citizens are required to comply with the General Data-Protection Regulation (GDPR) and implement new data-protection and security measures. The regulation does not apply to EU companies alone. Regardless of whether an organization is based in the EU, it must comply with the regulation when processing EU/EEA-citizen data, or face severe financial penalties.