AdTech Platforms, Custom Development & Integrations, MarTech Platforms
March 23, 2023 by Michael Sweeney, Łukasz Małecki
Data platforms have been a key part of the programmatic advertising and digital marketing industries for well over a decade. Platforms like customer data platforms (CDPs) and data management platforms (DMPs) are crucial for helping advertisers and publishers run targeting advertising campaigns, generate detailed analytics reports, run attribution, and help them better understand their audiences.Another key […]
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August 11, 2021 by Łukasz Małecki, Daniel O'Connell, Michael Sweeney
Almost every data-management platform (DMP) on the market allows advertisers to create audiences and use them for different use cases, such as improved online ad targeting and advanced analytics. To create audiences in a DMP, the platform must first create user profiles, which comprise of numerous profile identifiers. As part of a recent internal project carried […]
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