Author: Johanna Álvarez

Learn about the platforms, technical processes, and inner workings of the AdTech and MarTech industries with our ever-growing knowledge base

AdTech Processes, MarTech Processes

Attribution Modeling in Digital Marketing: The Future [Part 3/3]

December 1, 2020 by ,

Is attribution modeling really coming to an end with the death of third-party cookies?

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Attribution Modeling in Digital Marketing: The Future [Part 3/3]

AdTech Processes, MarTech Processes

Attribution Modeling in Digital Marketing: The Present [Part 2/3]

November 10, 2020 by ,

Attribution modeling has no future. That’s one of the thoughts people had when Google Chrome announced its plans to shut off support for third-party cookies. The reasoning behind statements like this is pretty simple and it all has to do with the way attribution modeling platforms collect the data.

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Attribution Modeling in Digital Marketing: The Present [Part 2/3]

AdTech Processes, MarTech Processes

Attribution Modeling in Digital Marketing: The Past [Part 1/3]

December 1, 2020 by ,

Many things have been said since Google announced it plans to shut off support for third-party cookies by 2022, from “cookies are dead” to “attribution modeling has no future”. Well, in part one of our three-part blog post series, we aim to shed some light on this topic and look at the role third-party cookies […]

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Attribution Modeling in Digital Marketing: The Past [Part 1/3]

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