October 22, 2020 by ,

Is attribution modeling really coming to an end with the death of third-party cookies?

Read more
Attribution Modeling in Digital Marketing: The Future [Part 3/3]

September 25, 2020 by ,

Attribution modeling has no future. That’s one of the thoughts people had when Google Chrome announced its plans to shut off support for third-party cookies. The reasoning behind statements like this is pretty simple and it all has to do with the way attribution modeling platforms collect the data.

Read more
Attribution Modeling in Digital Marketing: The Present [Part 2/3]

September 11, 2020 by ,

Many things have been said since Google announced it plans to shut off support for third-party cookies by 2022, from “cookies are dead” to “attribution modeling has no future”. Well, in part one of our three-part blog post series, we aim to shed some light on this topic and look at the role third-party cookies […]

Read more
Attribution Modeling in Digital Marketing: The Past [Part 1/3]