AdTech Processes, MarTech Processes
December 1, 2020 by Michael Sweeney, Johanna Álvarez
Is attribution modeling really coming to an end with the death of third-party cookies?
Read more![Attribution Modeling in Digital Marketing: The Future [Part 3/3]](https://clearcode.cc/wp-content/uploads/2020/10/coverObszar-kompozycji-3-1.png)
November 10, 2020 by Michael Sweeney, Johanna Álvarez
Attribution modeling has no future. That’s one of the thoughts people had when Google Chrome announced its plans to shut off support for third-party cookies. The reasoning behind statements like this is pretty simple and it all has to do with the way attribution modeling platforms collect the data.
Read more![Attribution Modeling in Digital Marketing: The Present [Part 2/3]](https://clearcode.cc/wp-content/uploads/2020/09/Present.png)
December 1, 2020 by Michael Sweeney, Johanna Álvarez
Many things have been said since Google announced it plans to shut off support for third-party cookies by 2022, from “cookies are dead” to “attribution modeling has no future”. Well, in part one of our three-part blog post series, we aim to shed some light on this topic and look at the role third-party cookies […]
Read more![Attribution Modeling in Digital Marketing: The Past [Part 1/3]](https://clearcode.cc/wp-content/uploads/2020/09/coverObszar-kompozycji-1-1.png)
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