October 28, 2020 by

Marketers have a problem with mobile – or more precisely, with mobile shoppers. And the problem is this: nearly two-thirds of the purchases that people make based on a mobile search take place offline. That means a whole lot of us like to search for goods and services on our smartphone or tablet and then […]

Read more
Can beacons solve offline attribution?

October 14, 2019 by

Ad Tech is getting a wake-up call. It’s called ad-blockers. The prospect of massive amounts of lost revenue is raising a general alarm in the industry. The spike in ad-blocker downloads after Apple’s new tweaks to the iPhone coupled with the integration of ad-blocking capabilities straight into web browsers only add to the seriousness of […]

Read more
Can Ad Blockers Actually Help Ad Tech Grow Up?

September 5, 2019 by

Microsoft, IBM, Cisco, Google — some of the biggest names in computing are all taking a step in the same direction. What’s the scoop? Hybrid cloud computing. The last year and a half has seen the aforementioned giants scrambling to bring hybrid-cloud startups into the fold. Microsoft forked over a reported $200 million for Israeli […]

Read more
What’s the Difference Between Public, Private & Hybrid Cloud Solutions?

November 10, 2020 by

The digital-advertising ecosystem has gotten quite complex, but if you have the distinct impression that it is getting too complicated to handle, just remember: it’s all about relationships. Understanding and taking advantage of those relationships is key to success in today’s digital world.

”The

Read more
Complex Relationships in Digital Advertising

July 5, 2021 by

Advertising technology seems to have a language all its own. Pay-per-click, demand-side platform (DSP), ad exchange — the list goes on and on. Out of all the jargon, there are two terms that have become real buzzwords in recent years, and understanding them is key to getting a handle on AdTech and, ultimately, reaping its […]

Read more
Real-Time Bidding (RTB) & Programmatic: </br>One and the Same?

April 1, 2021 by

Another year has come and gone and the 2016 edition of Scott Brinker’s now famous MarTech infographic is bigger than ever. Would we expect anything different? Each passing year brings a host of new players to the field with solutions powered by new innovations This year is no exception. In this third part of our […]

Read more
Innovation Drives MarTech Growth

April 5, 2022 by

John Wannamaker would have liked marketing automation. Loved it, in fact. [This is the second part in our series focusing on the Mar Tech ecosystem.] Wannamaker, the revolutionary 19th century New York merchant, is famously purported to have declared in desperation, “Half the money I spend on advertising is wasted; the trouble is I don’t […]

Read more
Marketing Automation:</br> More Popular Than Ever?

October 14, 2019 by

Never has the Marketing Technology (MarTech) ecosystem been so big or complex. The numbers speak for themselves – over 1800 vendors scattered over 43 different categories. And growing. It’s enough make any CMO’s head spin. In such a vast landscape, it’s no wonder that marketers are often paralyzed by the frighteningly broad range of platforms […]

Read more
Getting a Grip on the MarTech Ecosystem

September 5, 2019 by

They say seeing is believing. We know this to be true when it comes to building high-quality, custom software. That’s why we believe rapid prototyping is an essential step to every project’s success. For startups and companies looking to undertake a software-development project, starting with a prototype provides several advantages: Brings your idea to life […]

Read more
Rapid Prototyping Brings Speedy Success [Video]

April 5, 2018 by

People tend to talk (and write) about what they’re passionate about. We are no different. You may have noticed this while reading our blog over the past year. In case you missed out on the conversation, we’ve compiled some of our most popular advertising technology posts from 2015, including two info-graphics and several articles featured […]

Read more
Clearcode’s Most Popular Ad Tech Articles of 2015

Search