Author: Ian Simpson

November 10, 2020 by Ian Simpson

Founded in 2007, MediaMath has grown from a single DSP to an international provider of programmatic solutions for advertisers, agencies and publishers. While it provides a complex array of services through its TerminalOne Marketing Operating System, the company recognizes the value of partnerships in the programmatic space – hence its openness to third-party integration and […]

July 5, 2021 by Ian Simpson

Why should you care about OpenRTB – the open-source protocol developed in conjunction with a consortium of demand- and supply-side platforms and adopted by the IAB? Consider one statistic… According to eMarketer, programmatic ad spend is predicted to account for almost two-thirds of digital advertising in the US in 2017 – to the tune of […]

November 10, 2020 by Ian Simpson

Salesforce – with its cloud-based sales automation software – has changed the face of sales. The dark art of selling – with its mysterious mixture of persuasion, psychology and personal engagement is in the process of becoming more data-driven than ever. That’s why Salesforce is the main choice of companies, both B2B and B2C, for […]

September 30, 2022 by Ian Simpson

Advertising in today’s digital world will never be the same again – thanks to the rise of AdTech. Like it or not, advertising technology has revolutionized the way brands connect with their audiences and the way advertisers and publishers interact with each other. Which is why any advertiser or publisher worth their salt should really […]

September 1, 2021 by Ian Simpson

Marketing technology – more commonly known as MarTech – is one of the fastest growing areas in technology today. You may have heard of it, or even started to explore it. But instead of just dabbling in it, you really ought to try to understand it in it’s entirety. After reading this, you should have […]

November 10, 2020 by Ian Simpson

At Clearcode, marketing technology isn’t just our work, it’s part of who we are. Our technical teams build some of the most innovative solutions being produced in the MarTech space and our own marketing team uses the latest and greatest solutions available. In recognition of this, MarTech Advisor editor-in-chief, Ankush Gupta sat down for a […]

October 14, 2019 by Ian Simpson

Answer this question truthfully: When was the last time you clicked on a display ad? And I mean actually clicked on it, not just by accident. Why did you click on it? Were you really interested in the product or service being advertised? Or maybe you were just curious. The last banner ad I clicked […]

November 10, 2021 by Ian Simpson

Native advertising and content marketing – both could lay claim to one of marketing’s hottest buzzwords: “Content is king.” And because of that both are enjoying massive popularity. Forbes reports that 76% of B2C marketers and 88% of B2B marketers use content marketing and Business Insider estimates that native ad revenue in 2016 in the […]

November 23, 2021 by Ian Simpson

If there’s one “household” name on the marketing technology scene, it is Scott Brinker. The publication of his yearly Marketing Technology Landscape Supergraphic is a major event, as is the annual MarTech conference series he helps organize. We caught up with Scott and asked him to share his insights into the dynamic world of MarTech, […]

November 10, 2020 by Ian Simpson

Here at Clearcode, we not only build state-of-the-art software for our clients, we also take great pride in building our team. That means growing the number of talented individuals that work with us as well as growing their knowledge on a whole range of subjects. The program for our 6th quarterly Beer and Bacon meetup […]