October 11, 2017 by Michael Sweeney

With all the attention that the EU’s General Data Protection Regulation (GDPR) has received over the past year, one could assume that this is a completely new initiative; however, the GDPR will just be superseding an existing data-privacy initiative—the EU’s Data Protection Directive.

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February 27, 2017 by

Founded in 2007, MediaMath has grown from a single DSP to an international provider of programmatic solutions for advertisers, agencies and publishers.

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Integrating With MediaMath: What Ad Agencies & Ad Tech Companies Can Achieve

January 17, 2017 by

Why should you care about OpenRTB – the open-source protocol developed in conjunction with a consortium of demand- and supply-side platforms and adopted by the IAB?

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How An OpenRTB Integration Makes AdTech Platforms More Valuable

December 21, 2016 by

Salesforce – with its cloud-based sales automation software – has changed the face of sales.

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What Can AdTech/MarTech Platforms Gain From Salesforce Integration?

December 14, 2016 by

Advertising in today’s digital world will never be the same again – thanks to the rise of AdTech.

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What Exactly Is AdTech?

December 7, 2016 by

Marketing technology – more commonly known as MarTech – is one of the fastest growing areas in technology today. You may have heard of it, or even started to explore it. But instead of just dabbling in it, you really ought to try to understand it in it’s entirety.

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What Exactly is MarTech?

November 22, 2016 by

At Clearcode, marketing technology isn’t just our work, it’s part of who we are.

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MarTech Advisor Interviews Marek Juszczyński, Clearcode Head of Marketing

November 17, 2016 by

Answer this question truthfully: When was the last time you clicked on a display ad?

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How to Boost Display Ad CTR With Content Personalization

October 18, 2016 by

Native advertising and content marketing – both could lay claim to one of marketing’s hottest buzzwords: “Content is king.” And because of that both are enjoying massive popularity.

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Native Ads & Content Marketing: Equally Valuable?

September 27, 2016 by

If there’s one “household” name on the marketing technology scene, it is Scott Brinker. The publication of his yearly Marketing Technology Landscape Supergraphic is a major event, as is the annual MarTech conference series he helps organize.

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Insider's View: AdTech & MarTech Q&A With Scott Brinker [Part 7]

September 22, 2016 by

Out with the old and in with the new. In the ever-changing world of advertising technology, new trends and methods are appearing all the time. So much so, that it is hard sometimes to keep up with them.

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What's the Difference Between Waterfall Auctions & Header Bidding?