Author: Daniel O'Connell

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AdTech Platforms, AdTech Processes

How Profile Merging and Audience Building Work In a DMP

August 11, 2021 by , ,

Almost every data-management platform (DMP) on the market allows advertisers to create audiences and use them for different use cases, such as improved online ad targeting and advanced analytics. To create audiences in a DMP, the platform must first create user profiles, which comprise of numerous profile identifiers. As part of a recent internal project carried […]

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How Profile Merging and Audience Building Work In a DMP

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