Category: Web Analytics

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What Are VAST, VPAID, VMAP, and MRAID?

2017-05-09 04:51:49 by Maciej Zawadziński

Have you ever watched a video online and seen a banner ad displayed on top of the video? Or watched a video and seen an ad appear halfway through? How about a rich media ad take over the screen when using a mobile app? All of these situations are examples of video ad-serving protocols known […]

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Analytics and ad tech companies in The Europas

January 16, 2013 by

Last week a shortlist of startups participating in The Europas (Europe’s most prestigious tech startup awards) was published. It includes 200 companies divided into 25 categories. I looked through the whole list, diving deeper into those, which do business in areas of advertising technology, analytics and big data. What are analytics and ad tech nominees in The Europas? Are they going […]

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Tracking with web bugs, beacons, pixels, tags.

January 8, 2013 by

Web trackers (called also web bugs, beacons, pixels or tracking tags) are used in tracking visitor behaviour/activity on websites. In this post I explore workflow of a web analytics tracker as well as point out potential pitfalls and issues to pay attention to when designing your own tracker.

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Cookie tracking in advertising and web analytics

January 6, 2013 by

Cookies were invented in 1994 by Lou Montulli and John Giannandrea, at that time an employees of Netscape Communications. Since then cookies become an inseparable element of every ad technology. Why cookies are so important? Where do they fit in today’s advertising ecosystem? Are they replaceable? What is the future of cookies?

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EU Funding for Big Data and Analytics Business

December 25, 2012 by

European Union Commission recently announced several new programme calls for research and innovation. I was positively surprised that among many research areas, EU Commission takes particular interest in big data & analytics and actively tries to find businesses potentially interested in participating.

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