Category: Web Analytics

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What Is Intelligent Tracking Prevention and How Does It Work?

2017-09-21 12:44:35 by Maciej Zawadziński

Apple has built a strong reputation as a leader in tech innovation, and has stayed at the forefront of user privacy protection as well. With its most recent update of iOS 11 and Safari, the company is taking the privacy of its customers one step further with a brand new feature known as Intelligent Tracking […]

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Cookie tracking in advertising and web analytics

January 6, 2013 by

Cookies were invented in 1994 by Lou Montulli and John Giannandrea, at that time an employees of Netscape Communications. Since then cookies become an inseparable element of every ad technology. Why cookies are so important? Where do they fit in today’s advertising ecosystem? Are they replaceable? What is the future of cookies?

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EU Funding for Big Data and Analytics Business

December 25, 2012 by

European Union Commission recently announced several new programme calls for research and innovation. I was positively surprised that among many research areas, EU Commission takes particular interest in big data & analytics and actively tries to find businesses potentially interested in participating.

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