Category: Web Analytics

Featured article

How An OpenRTB Integration Makes AdTech Platforms More Valuable

2017-01-17 06:32:13 by Ian Simpson

Why should you care about OpenRTB - the open-source protocol developed in conjunction with a consortium of demand- and supply-side platforms and adopted by the IAB?

read more

Game Theory Attribution: The Model You’ve Probably Never Heard Of

November 16, 2016 by

As an online marketer, how do you attribute conversions and assign credit to the different channels in your conversion paths?

read more

What Is Cross-Device Attribution And What’s So Hard About It?

November 14, 2016 by

The role of an online marketer is not just to launch campaigns, it’s also to find out which channels are working the best and which one’s aren’t so as to optimize budgets and drive more conversions.

read more

7 Multi-Touch Attribution Models For Conversion-Driven Marketers

October 26, 2016 by

The end goal of any business – be it an online and/or offline business – is to make money and increase profits over time.

read more

The Top 4 Types Of Online Attribution Every Marketer Should Know

October 25, 2016 by

One of the most recent and primary challenges in the online marketing world can be described with a single word – attribution.

read more

Can beacons solve offline attribution?

July 11, 2016 by

Marketers have a problem with mobile – or more precisely, with mobile shoppers. And the problem is this: nearly two-thirds of the purchases that people make based on a mobile search take place offline.

read more

How will the U.N.’s new privacy expert affect the ad-tech and digital analytics industries?

April 2, 2015 by

The ongoing fight for online privacy reached new heights recently when the United Nations announced that it will appoint a privacy expert to oversee a range of online privacy issues. The announcement, which was released on March 26, came as a result from a strong push by the German Chancellor Angela Merkel and Brazil’s President […]

read more

Piwik and Piwik PRO featured in TrustRadius buyer’s guide

September 3, 2014 by

As the official technology partner for both Piwik and Piwik PRO, we would like to congratulate them on being featured in the TrustRadius Buyer’s Guide to Digital Analytics Software and on scooping up 2 very well-deserved accolades: Piwik Named A Leader in TrustRadius Digital Analytics TrustMap™ for Small Businesses. Piwik Rated Strong Performer in TrustRadius […]

read more

The Best Online-Offline Attribution Techniques for Marketers

May 13, 2014 by

Over the past few years, marketers have become crazy about multi-channel attribution models. These models help them understand the kind of impact each online marketing channel (social, display, paid search traffic etc.) has on online sales, how effective campaigns are, and how the channels interact with each other. They also help attribute revenue to each […]

read more

Why should you use Piwik?

March 4, 2014 by

If you are an individual, a small business, a large enterprise or a government agency and if you have a website, you can really benefit from Piwik. Piwik is a free (GPL licensed) downloadable analytics software platform that provides you with valuable information that will help you better understand your website, which in turn will […]

read more

Analytics and ad tech companies in The Europas

January 16, 2013 by

Last week a shortlist of startups participating in The Europas (Europe’s most prestigious tech startup awards) was published. It includes 200 companies divided into 25 categories. I looked through the whole list, diving deeper into those, which do business in areas of advertising technology, analytics and big data. What are analytics and ad tech nominees in The Europas? Are they going […]

read more