Category: Rapid Prototyping
2017-04-10 07:11:06 by Michael Sweeney
Account-based marketing (ABM) has been around for a number of years, some say since the early 2000s, but it’s only in the past five or so years that ABM has really taken off and been applied on a large scale due to the introduction and rise of new technology.
April 3, 2017 by Michael Sweeney
There has been a huge influx of new MarTech solutions over the past few years; chiefmartec’s annual Marketing Technology Landscape Supergraphic illustrates this point very well.
April 22, 2016 by Maciej Zawadziński
So… your brilliant idea for a web or mobile application is going to completely change the way consumers or businesses [fill in the blank]. Great! But the days of investors cutting checks for ideas with zero validation are a fading memory.
February 16, 2016 by Ian Simpson
They say seeing is believing. We know this to be true when it comes to building high-quality, custom software. That’s why we believe rapid prototyping is an essential step to every project’s success.
September 3, 2015 by Michael Sweeney
The rapid rise of the software-development industry over the past decade has brought with it a number of new techniques, methodologies, and processes that have all changed the way startups and software-development companies approach building web and mobile applications. The combination of high startup-failure rates and the extremely challenging startup market means that maximizing funds, […]
July 24, 2015 by Michael Sweeney
One of the biggest challenges every startup faces is knowing whether their app or platform is going to solve a problem or captive their target audience. This challenge can be overcome by building a working product and shipping it off to early users for testing and feedback. However, building feature-packed software can take months, even […]
March 5, 2015 by Michael Sweeney
Four months doesn’t seem like a long time, so it can be hard to imagine building a high-quality product that’s ready for customer testing in such a short span. The truth is, it can be extremely hard to produce quality software that’s ready for an audience in four months, but if it’s planned and executed […]
March 3, 2015 by Michael Sweeney
When an entrepreneur with no cooking experience decides to open a restaurant, how important is it for them to have a qualified chef to run the kitchen? The obvious answer to this question is: extremely important. So, then, how important is it for a non-technical startup or entrepreneur to have a qualified technical partner when […]
February 26, 2015 by Michael Sweeney
When failure hits, it hits hard, and although it is considered by many just a part of the learning process and a step closer to success, if you can avoid it altogether, then surely that’s a better option. Failure within the startup environment is common, and while there may be any number of factors that […]
February 24, 2015 by Michael Sweeney
POP! That’s the sound of the cork flying off the champagne bottle you just opened because you just successfully launched your MVP! The minimum viable product is now live in the open world of the Internet, waiting for eager users to test drive the its wheels off and throw in their two-cents while they’re at […]
February 20, 2015 by Michael Sweeney
So you’ve completed your plan for a minimum viable product (MVP) and created your high-fidelity prototype. The time to take your MVP into development has arrived. This is where the fun starts! The development side of an MVP is the longest and most resource-intensive phase. This part requires the design team and programmers to sync […]