Category: MarTech Processes

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What is Account-Based Marketing (ABM) and How Does It Work?

2017-04-10 07:11:06 by Michael Sweeney

Account-based marketing (ABM) has been around for a number of years, some say since the early 2000s, but it’s only in the past five or so years that ABM has really taken off and been applied on a large scale due to the introduction and rise of new technology.

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Game Theory Attribution: The Model You’ve Probably Never Heard Of

November 16, 2016 by

As an online marketer, how do you attribute conversions and assign credit to the different channels in your conversion paths?

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What Is Cross-Device Attribution And What’s So Hard About It?

November 14, 2016 by

The role of an online marketer is not just to launch campaigns, it’s also to find out which channels are working the best and which one’s aren’t so as to optimize budgets and drive more conversions.

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7 Multi-Touch Attribution Models For Conversion-Driven Marketers

October 26, 2016 by

The end goal of any business – be it an online and/or offline business – is to make money and increase profits over time.

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The Top 4 Types Of Online Attribution Every Marketer Should Know

October 25, 2016 by

One of the most recent and primary challenges in the online marketing world can be described with a single word – attribution.

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Can beacons solve offline attribution?

July 11, 2016 by

Marketers have a problem with mobile – or more precisely, with mobile shoppers. And the problem is this: nearly two-thirds of the purchases that people make based on a mobile search take place offline.

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The Best Online-Offline Attribution Techniques for Marketers

May 13, 2014 by

Over the past few years, marketers have become crazy about multi-channel attribution models. These models help them understand the kind of impact each online marketing channel (social, display, paid search traffic etc.) has on online sales, how effective campaigns are, and how the channels interact with each other. They also help attribute revenue to each […]

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