Category: MarTech Processes
2017-06-19 07:08:12 by Michael Sweeney
Multiculturalism brings with it a number of opportunities, such as access to specific skills and knowledge, economic growth, and a chance to learn about and discover other cultures - just to name a few. But for advertisers and marketers, multiculturalism also opens the door to a niche market - one that they can enter with […]
November 16, 2016 by Michael Sweeney
As an online marketer, how do you attribute conversions and assign credit to the different channels in your conversion paths?
November 14, 2016 by Michael Sweeney
The role of an online marketer is not just to launch campaigns, it’s also to find out which channels are working the best and which one’s aren’t so as to optimize budgets and drive more conversions.
October 26, 2016 by Marek Juszczyński
The end goal of any business – be it an online and/or offline business – is to make money and increase profits over time.
October 25, 2016 by Marek Juszczyński
One of the most recent and primary challenges in the online marketing world can be described with a single word – attribution.
July 11, 2016 by Ian Simpson
Marketers have a problem with mobile – or more precisely, with mobile shoppers. And the problem is this: nearly two-thirds of the purchases that people make based on a mobile search take place offline.
May 13, 2014 by Maciej Zawadziński
Over the past few years, marketers have become crazy about multi-channel attribution models. These models help them understand the kind of impact each online marketing channel (social, display, paid search traffic etc.) has on online sales, how effective campaigns are, and how the channels interact with each other. They also help attribute revenue to each […]