Category: MarTech Industry

Featured article

What Are VAST, VPAID, VMAP, and MRAID?

2017-05-09 04:51:49 by Maciej Zawadziński

Have you ever watched a video online and seen a banner ad displayed on top of the video? Or watched a video and seen an ad appear halfway through? How about a rich media ad take over the screen when using a mobile app? All of these situations are examples of video ad-serving protocols known […]

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MarTech Advisor Interviews Marek Juszczyński, Clearcode Head of Marketing

November 22, 2016 by

At Clearcode, marketing technology isn’t just our work, it’s part of who we are.

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Insider’s View: Ad Tech & MarTech Q&A with Scott Vaughan [Part 9]

November 8, 2016 by

Another week, another edition of Insider’s View: Ad Tech & MarTech Q&A. And this week we caught up with Scott Vaughan, the CMO at Integrate, and got his views on the changes, challenges, and trends in the Ad Tech & MarTech industries.

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Insider’s View: Ad Tech & MarTech Q&A With Seth Ulinski [Part 8]

October 20, 2016 by

So far in our Insider’s View: Ad Tech & MarTech Q&A series, we’ve featured members from the media, CEOs, and directors – just to name a few. But for this edition of our Q&A, we caught up with Seth Ulinski, Senior Analyst at Technology Business Research, Inc. (TBR), to get his analytical point of view on the Ad Tech & MarTech industries.

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Native Ads & Content Marketing: Equally Valuable?

October 18, 2016 by

Native advertising and content marketing – both could lay claim to one of marketing’s hottest buzzwords: “Content is king.” And because of that both are enjoying massive popularity.

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Insider’s View: AdTech & MarTech Q&A With Scott Brinker [Part 7]

September 27, 2016 by

If there’s one “household” name on the marketing technology scene, it is Scott Brinker. The publication of his yearly Marketing Technology Landscape Supergraphic is a major event, as is the annual MarTech conference series he helps organize.

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E-Commerce Marketers Should Master These Three R’s

September 5, 2016 by

We are all familiar with the 3 Rs from elementary school: reading, ‘riting and ‘rithmetic. Similarly, there are three essential Rs that marketers—especially those working in e-commerce—should have a firm grip on: retention, retargeting, and re-engagement.

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Insider’s View: Ad Tech & MarTech Q&A With David Brown [Part 6]

August 29, 2016 by

Have you ever purchased something online and then seen an ad for that same product afterwards? The team at Adavow are fixing that.

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Insider’s View: Ad Tech & MarTech Q&A with Lindsay Rowntree [part 5]

August 1, 2016 by

For our latest installment of Insider’s View, we’re mixing things up with a Q&A with a member of the media. This time, we had the pleasure of chatting with Lindsay Rowntree, head of content for ExchangeWire, who is a perfect fit for our expert interview series.

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Insider’s View: Ad Tech & MarTech Q&A with Chad Little [Part 4]

July 7, 2016 by

For this week’s installment of Insider’s View, we had a chance to catch up with with Chad Little, founder and CEO of Hivewyre, an online advertising co-op that allows advertisers to share their first-party audience data and build targeted campaigns for prospecting new customers.

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Insider’s View: Ad Tech & MarTech Q&A with Peter Messmer [Part 3]

June 13, 2016 by

As we continue diving into the minds of Ad Tech and MarTech leaders, we had a chance to chat with Peter Messmer, Director of Growth from AddShoppers for this week’s Insider’s View.

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