Category: MarTech Industry

Featured article

What is Account-Based Marketing (ABM) and How Does It Work?

2017-04-10 07:11:06 by Michael Sweeney

Account-based marketing (ABM) has been around for a number of years, some say since the early 2000s, but it’s only in the past five or so years that ABM has really taken off and been applied on a large scale due to the introduction and rise of new technology.

read more

Rapid Prototyping & MVP Development: The Keys To MarTech Success

April 3, 2017 by

There has been a huge influx of new MarTech solutions over the past few years; chiefmartec’s annual Marketing Technology Landscape Supergraphic illustrates this point very well.

read more

Clearcode’s Piwik PRO Raises $2 Million In Series A Funding Round

March 20, 2017 by

Piwik PRO, an analytics company founded by Clearcode, announced on Monday, March 20, 2017, that it has raised $2 million in a Series A Funding Round.

read more

Insider’s View: Ad Tech & MarTech Q&A with Frans Riemersma
[Part 12]

March 1, 2017 by

There are a number of reasons why marketing campaigns fail to produce the desired results. Sometimes the targeting is off, the content isn’t attracting enough attention, but often it’s because the marketing strategy was poorly implemented and executed, or worse, there was no strategy to begin with.

read more

Clearcode’s 16 Most Popular Ad Tech & MarTech Posts Of 2016

January 11, 2017 by

2016 was a busy year for the Ad Tech & MarTech industries – there were acquisitions & mergers, new players entering the markets, and lots of innovation.

read more

5 Ad Tech & MarTech Trends for 2017: Industry Insiders Share Their Predictions

January 4, 2017 by

Back in May 2016, we published our first Insider’s View: Ad Tech & MarTech Q&A where we interviewed our CEO, Maciej Zawadziński, and got his thoughts on a range of topics.

read more

What Can AdTech/MarTech Platforms Gain From Salesforce Integration?

December 21, 2016 by

Salesforce – with its cloud-based sales automation software – has changed the face of sales.

read more

Insider’s View: Ad Tech & MarTech Q&A with Robert Brill [Part 11]

December 8, 2016 by

A lot has changed in online advertising and marketing over the past decade, so who better to talk to about the changes, challenges, and trends of these 2 industries than Robert Brill from BrillMedia.co.

read more

What Exactly is MarTech?

December 7, 2016 by

Marketing technology – more commonly known as MarTech – is one of the fastest growing areas in technology today. You may have heard of it, or even started to explore it. But instead of just dabbling in it, you really ought to try to understand it in it’s entirety.

read more

Insider’s View: Ad Tech & MarTech Q&A with Ari Paparo [Part 10]

November 28, 2016 by

For this edition of Insider’s View: Ad Tech & MarTech Q&A, we caught up with Ari Paparo – CEO and co-founder of Beeswax. Ari is no stranger to the Ad Tech world, having held VP positions at a number of large companies, including DoubleClick (before and after Google’s acquisition), Nielsen, and AppNexus.

read more