Category: Custom Development & Integrations
2017-05-09 04:51:49 by Maciej Zawadziński
Have you ever watched a video online and seen a banner ad displayed on top of the video? Or watched a video and seen an ad appear halfway through? How about a rich media ad take over the screen when using a mobile app? All of these situations are examples of video ad-serving protocols known […]
April 3, 2017 by Michael Sweeney
There has been a huge influx of new MarTech solutions over the past few years; chiefmartec’s annual Marketing Technology Landscape Supergraphic illustrates this point very well.
February 27, 2017 by Ian Simpson
Founded in 2007, MediaMath has grown from a single DSP to an international provider of programmatic solutions for advertisers, agencies and publishers.
January 17, 2017 by Ian Simpson
Why should you care about OpenRTB – the open-source protocol developed in conjunction with a consortium of demand- and supply-side platforms and adopted by the IAB?
January 12, 2017 by Michael Sweeney
The Trade Desk (TTD) was founded in 2009 by Jeff Green and Dave Pickles and is one of the leading demand-side platforms (DSP) in the Ad Tech ecosystem.
December 21, 2016 by Michael Sweeney
by Ian Simpson
Salesforce – with its cloud-based sales automation software – has changed the face of sales.
December 12, 2016 by Michael Sweeney
AppNexus first appeared on the online advertising scene in 2007 as an ad exchange for programmatic media buying.