Category: Ad Tech Processes
2017-08-10 13:22:27 by Michael Sweeney
For many in the Ad Tech industry, 2016 will go down as the year of header bidding. But despite the hype, popularity, and wide-scale adoption, there are still a number of questions that linger.
August 3, 2017 by Maciej Zawadziński
Innovation can arise in many different ways. Sometimes it comes about as a result of years of research, and sometimes it evolves from a simple hack to solve a common problem. Header bidding is one example of the latter.
May 9, 2017 by Maciej Zawadziński
Have you ever watched a video online and seen a banner ad displayed on top of the video? Or watched a video and seen an ad appear halfway through? How about a rich media ad take over the screen when using a mobile app? All of these situations are examples of video ad-serving protocols known as VAST, VPAID, VMAP, and MRAID.
February 15, 2017 by Maciej Zawadziński
“Where is Everybody?” This somewhat famous question was asked by Enrico Fermi, a physicist known for the Fermi paradox, when pondering why no alien lifeform has ever contacted planet Earth, given that there are about 100 Earth-like planets in the universe for every grain of sand in the world.
January 17, 2017 by Ian Simpson
Why should you care about OpenRTB – the open-source protocol developed in conjunction with a consortium of demand- and supply-side platforms and adopted by the IAB?
December 19, 2016 by Maciej Zawadziński
Ready, aim…advertise. Okay, maybe that’s not how you usually say it, but you understand.
December 15, 2016 by Maciej Zawadziński
Regardless of whether you are an advertiser, marketer, or publisher, there’s one thing that’s true: identifying and tracking visitors across devices is difficult, to say the least.
December 5, 2016 by Maciej Zawadziński
You may know it by many different names…”automated guaranteed,” “automated direct,” “automated reserved”…or “programmatic direct.”
November 17, 2016 by Ian Simpson
Answer this question truthfully: When was the last time you clicked on a display ad?
November 16, 2016 by Michael Sweeney
As an online marketer, how do you attribute conversions and assign credit to the different channels in your conversion paths?
November 14, 2016 by Michael Sweeney
The role of an online marketer is not just to launch campaigns, it’s also to find out which channels are working the best and which one’s aren’t so as to optimize budgets and drive more conversions.