Category: Ad Tech Industry
2017-02-27 09:48:18 by Ian Simpson
Founded in 2007, MediaMath has grown from a single DSP to an international provider of programmatic solutions for advertisers, agencies and publishers.
February 15, 2017 by Maciej Zawadziński
“Where is Everybody?” This somewhat famous question was asked by Enrico Fermi, a physicist known for the Fermi paradox, when pondering why no alien lifeform has ever contacted planet Earth, given that there are about 100 Earth-like planets in the universe for every grain of sand in the world.
January 11, 2017 by Michael Sweeney
2016 was a busy year for the Ad Tech & MarTech industries – there were acquisitions & mergers, new players entering the markets, and lots of innovation.
January 4, 2017 by Michael Sweeney
Back in May 2016, we published our first Insider’s View: Ad Tech & MarTech Q&A where we interviewed our CEO, Maciej Zawadziński, and got his thoughts on a range of topics.
December 21, 2016 by Ian Simpson
Salesforce – with its cloud-based sales automation software – has changed the face of sales.
December 14, 2016 by Ian Simpson
Advertising in today’s digital world will never be the same again – thanks to the rise of AdTech.
December 8, 2016 by Michael Sweeney
A lot has changed in online advertising and marketing over the past decade, so who better to talk to about the changes, challenges, and trends of these 2 industries than Robert Brill from BrillMedia.co.
December 5, 2016 by Maciej Zawadziński
You may know it by many different names…”automated guaranteed,” “automated direct,” “automated reserved”…or “programmatic direct.”
November 28, 2016 by Michael Sweeney
For this edition of Insider’s View: Ad Tech & MarTech Q&A, we caught up with Ari Paparo – CEO and co-founder of Beeswax. Ari is no stranger to the Ad Tech world, having held VP positions at a number of large companies, including DoubleClick (before and after Google’s acquisition), Nielsen, and AppNexus.
November 17, 2016 by Ian Simpson
Answer this question truthfully: When was the last time you clicked on a display ad?
November 8, 2016 by Michael Sweeney
Another week, another edition of Insider’s View: Ad Tech & MarTech Q&A. And this week we caught up with Scott Vaughan, the CMO at Integrate, and got his views on the changes, challenges, and trends in the Ad Tech & MarTech industries.