Category: Ad Tech Industry

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Insider’s View: Ad Tech & MarTech Q&A with Niklas Nikolaidis
[Part 13]

2017-06-19 07:08:12 by Michael Sweeney

Multiculturalism brings with it a number of opportunities, such as access to specific skills and knowledge, economic growth, and a chance to learn about and discover other cultures - just to name a few. But for advertisers and marketers, multiculturalism also opens the door to a niche market - one that they can enter with […]

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What Are VAST, VPAID, VMAP, and MRAID?

May 9, 2017 by

Have you ever watched a video online and seen a banner ad displayed on top of the video? Or watched a video and seen an ad appear halfway through? How about a rich media ad take over the screen when using a mobile app? All of these situations are examples of video ad-serving protocols known as VAST, VPAID, VMAP, and MRAID.

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Meet The Clearcode Team At Programmatic I/O In San Francisco

March 16, 2017 by

I attend many Ad Tech & MarTech events throughout the year, and while it’s nice to do a bit of traveling and sightseeing, the thing I look forward to the most is the opportunity to meet and network with other professionals who work in the digital advertising and marketing industries.

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Insider’s View: Ad Tech & MarTech Q&A with Frans Riemersma
[Part 12]

March 1, 2017 by

There are a number of reasons why marketing campaigns fail to produce the desired results. Sometimes the targeting is off, the content isn’t attracting enough attention, but often it’s because the marketing strategy was poorly implemented and executed, or worse, there was no strategy to begin with.

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What is Look-alike Modeling and How Does it Work?

February 15, 2017 by

“Where is Everybody?” This somewhat famous question was asked by Enrico Fermi, a physicist known for the Fermi paradox, when pondering why no alien lifeform has ever contacted planet Earth, given that there are about 100 Earth-like planets in the universe for every grain of sand in the world.

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Clearcode’s 16 Most Popular Ad Tech & MarTech Posts Of 2016

January 11, 2017 by

2016 was a busy year for the Ad Tech & MarTech industries – there were acquisitions & mergers, new players entering the markets, and lots of innovation.

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5 Ad Tech & MarTech Trends for 2017: Industry Insiders Share Their Predictions

January 4, 2017 by

Back in May 2016, we published our first Insider’s View: Ad Tech & MarTech Q&A where we interviewed our CEO, Maciej Zawadziński, and got his thoughts on a range of topics.

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What Can AdTech/MarTech Platforms Gain From Salesforce Integration?

December 21, 2016 by

Salesforce – with its cloud-based sales automation software – has changed the face of sales.

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What Exactly Is AdTech?

December 14, 2016 by

Advertising in today’s digital world will never be the same again – thanks to the rise of AdTech.

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Insider’s View: Ad Tech & MarTech Q&A with Robert Brill [Part 11]

December 8, 2016 by

A lot has changed in online advertising and marketing over the past decade, so who better to talk to about the changes, challenges, and trends of these 2 industries than Robert Brill from BrillMedia.co.

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