The Clearcode blog
This is more than a blog – it’s an ever-growing Ad Tech & MarTech knowledge base.
2017-02-27 09:48:18 by Ian Simpson
Founded in 2007, MediaMath has grown from a single DSP to an international provider of programmatic solutions for advertisers, agencies and publishers.
December 14, 2016 by Ian Simpson
Advertising in today’s digital world will never be the same again – thanks to the rise of AdTech.
December 12, 2016 by Michael Sweeney
AppNexus first appeared on the online advertising scene in 2007 as an ad exchange for programmatic media buying.
December 8, 2016 by Michael Sweeney
A lot has changed in online advertising and marketing over the past decade, so who better to talk to about the changes, challenges, and trends of these 2 industries than Robert Brill from BrillMedia.co.
December 7, 2016 by Ian Simpson
Marketing technology – more commonly known as MarTech – is one of the fastest growing areas in technology today. You may have heard of it, or even started to explore it. But instead of just dabbling in it, you really ought to try to understand it in it’s entirety.
December 5, 2016 by Maciej Zawadziński
You may know it by many different names…”automated guaranteed,” “automated direct,” “automated reserved”…or “programmatic direct.”
November 28, 2016 by Michael Sweeney
For this edition of Insider’s View: Ad Tech & MarTech Q&A, we caught up with Ari Paparo – CEO and co-founder of Beeswax. Ari is no stranger to the Ad Tech world, having held VP positions at a number of large companies, including DoubleClick (before and after Google’s acquisition), Nielsen, and AppNexus.
There’s a popular joke among software developers and engineers that goes like this: There are two hard things in computer science – cache invalidation and naming things.
November 22, 2016 by Ian Simpson
At Clearcode, marketing technology isn’t just our work, it’s part of who we are.
November 17, 2016 by Ian Simpson
Answer this question truthfully: When was the last time you clicked on a display ad?
November 16, 2016 by Michael Sweeney
As an online marketer, how do you attribute conversions and assign credit to the different channels in your conversion paths?