The Clearcode blog

This is more than a blog – it’s an ever-growing
Ad Tech & MarTech knowledge base.

Featured article

What is Account-Based Marketing (ABM) and How Does It Work?

2017-04-10 07:11:06 by Michael Sweeney

Account-based marketing (ABM) has been around for a number of years, some say since the early 2000s, but it’s only in the past five or so years that ABM has really taken off and been applied on a large scale due to the introduction and rise of new technology.

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5 Ad Tech & MarTech Trends for 2017: Industry Insiders Share Their Predictions

January 4, 2017 by

Back in May 2016, we published our first Insider’s View: Ad Tech & MarTech Q&A where we interviewed our CEO, Maciej Zawadziński, and got his thoughts on a range of topics.

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DoubleClick Integrations: How Ad Tech Companies & Ad Agencies Can Benefit

December 21, 2016 by

DoubleClick is one of the longest-standing companies in the online advertising world, having been founded in 1996 by Kevin O’Connor and Dwight Merriman.

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What Can AdTech/MarTech Platforms Gain From Salesforce Integration?

by

Salesforce – with its cloud-based sales automation software – has changed the face of sales.

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AdTech Targeting Methods: The Ultimate Guide

December 19, 2016 by

Ready, aim…advertise. Okay, maybe that’s not how you usually say it, but you understand.

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Deterministic and Probabilistic Matching: How Do They Work?

December 15, 2016 by

Regardless of whether you are an advertiser, marketer, or publisher, there’s one thing that’s true: identifying and tracking visitors across devices is difficult, to say the least.

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What Exactly Is AdTech?

December 14, 2016 by

Advertising in today’s digital world will never be the same again – thanks to the rise of AdTech.

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How Agencies And AdTech/MarTech Companies Can Benefit From Building On Top Of AppNexus

December 12, 2016 by

AppNexus first appeared on the online advertising scene in 2007 as an ad exchange for programmatic media buying.

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Insider’s View: Ad Tech & MarTech Q&A with Robert Brill [Part 11]

December 8, 2016 by

A lot has changed in online advertising and marketing over the past decade, so who better to talk to about the changes, challenges, and trends of these 2 industries than Robert Brill from BrillMedia.co.

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What Exactly is MarTech?

December 7, 2016 by

Marketing technology – more commonly known as MarTech – is one of the fastest growing areas in technology today. You may have heard of it, or even started to explore it. But instead of just dabbling in it, you really ought to try to understand it in it’s entirety.

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Advantages and Disadvantages of Programmatic Direct for Publishers

December 5, 2016 by

You may know it by many different names…”automated guaranteed,” “automated direct,” “automated reserved”…or “programmatic direct.”

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