The Clearcode blog

This is more than a blog – it’s an ever-growing
Ad Tech & MarTech knowledge base.

Featured article

Insider’s View: Ad Tech & MarTech Q&A with Greg Blackman
[Part 14]

2017-08-10 13:22:27 by Michael Sweeney

For many in the Ad Tech industry, 2016 will go down as the year of header bidding. But despite the hype, popularity, and wide-scale adoption, there are still a number of questions that linger.

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Insider’s View: Ad Tech & MarTech Q&A with Frans Riemersma
[Part 12]

March 1, 2017 by

There are a number of reasons why marketing campaigns fail to produce the desired results. Sometimes the targeting is off, the content isn’t attracting enough attention, but often it’s because the marketing strategy was poorly implemented and executed, or worse, there was no strategy to begin with.

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Integrating With MediaMath: What Ad Agencies & Ad Tech Companies Can Achieve

February 27, 2017 by

Founded in 2007, MediaMath has grown from a single DSP to an international provider of programmatic solutions for advertisers, agencies and publishers.

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What is Look-alike Modeling and How Does it Work?

February 15, 2017 by

“Where is Everybody?” This somewhat famous question was asked by Enrico Fermi, a physicist known for the Fermi paradox, when pondering why no alien lifeform has ever contacted planet Earth, given that there are about 100 Earth-like planets in the universe for every grain of sand in the world.

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How An OpenRTB Integration Makes AdTech Platforms More Valuable

January 17, 2017 by

Why should you care about OpenRTB – the open-source protocol developed in conjunction with a consortium of demand- and supply-side platforms and adopted by the IAB?

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3 Use Cases Of A Custom Integration With The Trade Desk

January 12, 2017 by

The Trade Desk (TTD) was founded in 2009 by Jeff Green and Dave Pickles and is one of the leading demand-side platforms (DSP) in the Ad Tech ecosystem.

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Clearcode’s 16 Most Popular Ad Tech & MarTech Posts Of 2016

January 11, 2017 by

2016 was a busy year for the Ad Tech & MarTech industries – there were acquisitions & mergers, new players entering the markets, and lots of innovation.

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5 Ad Tech & MarTech Trends for 2017: Industry Insiders Share Their Predictions

January 4, 2017 by

Back in May 2016, we published our first Insider’s View: Ad Tech & MarTech Q&A where we interviewed our CEO, Maciej Zawadziński, and got his thoughts on a range of topics.

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DoubleClick Integrations: How Ad Tech Companies & Ad Agencies Can Benefit

December 21, 2016 by

DoubleClick is one of the longest-standing companies in the online advertising world, having been founded in 1996 by Kevin O’Connor and Dwight Merriman.

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What Can AdTech/MarTech Platforms Gain From Salesforce Integration?

by

Salesforce – with its cloud-based sales automation software – has changed the face of sales.

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AdTech Targeting Methods: The Ultimate Guide

December 19, 2016 by

Ready, aim…advertise. Okay, maybe that’s not how you usually say it, but you understand.

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