The Clearcode blog
This is more than a blog – it’s an ever-growing Ad Tech & MarTech knowledge base.
2017-01-17 06:32:13 by Ian Simpson
Why should you care about OpenRTB - the open-source protocol developed in conjunction with a consortium of demand- and supply-side platforms and adopted by the IAB?
December 8, 2016 by Michael Sweeney
A lot has changed in online advertising and marketing over the past decade, so who better to talk to about the changes, challenges, and trends of these 2 industries than Robert Brill from BrillMedia.co.
December 7, 2016 by Ian Simpson
Marketing technology – more commonly known as MarTech – is one of the fastest growing areas in technology today. You may have heard of it, or even started to explore it. But instead of just dabbling in it, you really ought to try to understand it in it’s entirety.
December 5, 2016 by Maciej Zawadziński
You may know it by many different names…”automated guaranteed,” “automated direct,” “automated reserved”…or “programmatic direct.”
November 28, 2016 by Michael Sweeney
For this edition of Insider’s View: Ad Tech & MarTech Q&A, we caught up with Ari Paparo – CEO and co-founder of Beeswax. Ari is no stranger to the Ad Tech world, having held VP positions at a number of large companies, including DoubleClick (before and after Google’s acquisition), Nielsen, and AppNexus.
There’s a popular joke among software developers and engineers that goes like this: There are two hard things in computer science – cache invalidation and naming things.
November 22, 2016 by Ian Simpson
At Clearcode, marketing technology isn’t just our work, it’s part of who we are.
November 17, 2016 by Ian Simpson
Answer this question truthfully: When was the last time you clicked on a display ad?
November 16, 2016 by Michael Sweeney
As an online marketer, how do you attribute conversions and assign credit to the different channels in your conversion paths?
November 14, 2016 by Michael Sweeney
The role of an online marketer is not just to launch campaigns, it’s also to find out which channels are working the best and which one’s aren’t so as to optimize budgets and drive more conversions.
November 8, 2016 by Michael Sweeney
Another week, another edition of Insider’s View: Ad Tech & MarTech Q&A. And this week we caught up with Scott Vaughan, the CMO at Integrate, and got his views on the changes, challenges, and trends in the Ad Tech & MarTech industries.