The Clearcode blog

This is more than a blog – it’s an ever-growing
Ad Tech & MarTech knowledge base.

Featured article

Integrating With MediaMath: What Ad Agencies & Ad Tech Companies Can Achieve

2017-02-27 09:48:18 by Ian Simpson

Founded in 2007, MediaMath has grown from a single DSP to an international provider of programmatic solutions for advertisers, agencies and publishers.

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What Exactly Is AdTech?

December 14, 2016 by

Advertising in today’s digital world will never be the same again – thanks to the rise of AdTech.

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How Agencies And AdTech/MarTech Companies Can Benefit From Building On Top Of AppNexus

December 12, 2016 by

AppNexus first appeared on the online advertising scene in 2007 as an ad exchange for programmatic media buying.

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Insider’s View: Ad Tech & MarTech Q&A with Robert Brill [Part 11]

December 8, 2016 by

A lot has changed in online advertising and marketing over the past decade, so who better to talk to about the changes, challenges, and trends of these 2 industries than Robert Brill from BrillMedia.co.

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What Exactly is MarTech?

December 7, 2016 by

Marketing technology – more commonly known as MarTech – is one of the fastest growing areas in technology today. You may have heard of it, or even started to explore it. But instead of just dabbling in it, you really ought to try to understand it in it’s entirety.

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Advantages and Disadvantages of Programmatic Direct for Publishers

December 5, 2016 by

You may know it by many different names…”automated guaranteed,” “automated direct,” “automated reserved”…or “programmatic direct.”

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Insider’s View: Ad Tech & MarTech Q&A with Ari Paparo [Part 10]

November 28, 2016 by

For this edition of Insider’s View: Ad Tech & MarTech Q&A, we caught up with Ari Paparo – CEO and co-founder of Beeswax. Ari is no stranger to the Ad Tech world, having held VP positions at a number of large companies, including DoubleClick (before and after Google’s acquisition), Nielsen, and AppNexus.

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What is Taxonomy in a DMP?

by

There’s a popular joke among software developers and engineers that goes like this: There are two hard things in computer science – cache invalidation and naming things.

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MarTech Advisor Interviews Marek Juszczyński, Clearcode Head of Marketing

November 22, 2016 by

At Clearcode, marketing technology isn’t just our work, it’s part of who we are.

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How to Boost Display Ad CTR With Content Personalization

November 17, 2016 by

Answer this question truthfully: When was the last time you clicked on a display ad?

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Game Theory Attribution: The Model You’ve Probably Never Heard Of

November 16, 2016 by

As an online marketer, how do you attribute conversions and assign credit to the different channels in your conversion paths?

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