The Clearcode blog
This is more than a blog – it’s an ever-growing Ad Tech & MarTech knowledge base.
2017-03-20 11:53:53 by Michael Sweeney
Piwik PRO, an analytics company founded by Clearcode, announced on Monday, March 20, 2017, that it has raised $2 million in a Series A Funding Round.
December 21, 2016 by Ian Simpson
Salesforce – with its cloud-based sales automation software – has changed the face of sales.
December 19, 2016 by Maciej Zawadziński
Ready, aim…advertise. Okay, maybe that’s not how you usually say it, but you understand.
December 15, 2016 by Maciej Zawadziński
Regardless of whether you are an advertiser, marketer, or publisher, there’s one thing that’s true: identifying and tracking visitors across devices is difficult, to say the least.
December 14, 2016 by Ian Simpson
Advertising in today’s digital world will never be the same again – thanks to the rise of AdTech.
December 12, 2016 by Michael Sweeney
AppNexus first appeared on the online advertising scene in 2007 as an ad exchange for programmatic media buying.
December 8, 2016 by Michael Sweeney
A lot has changed in online advertising and marketing over the past decade, so who better to talk to about the changes, challenges, and trends of these 2 industries than Robert Brill from BrillMedia.co.
December 7, 2016 by Ian Simpson
Marketing technology – more commonly known as MarTech – is one of the fastest growing areas in technology today. You may have heard of it, or even started to explore it. But instead of just dabbling in it, you really ought to try to understand it in it’s entirety.
December 5, 2016 by Maciej Zawadziński
You may know it by many different names…”automated guaranteed,” “automated direct,” “automated reserved”…or “programmatic direct.”
November 28, 2016 by Michael Sweeney
For this edition of Insider’s View: Ad Tech & MarTech Q&A, we caught up with Ari Paparo – CEO and co-founder of Beeswax. Ari is no stranger to the Ad Tech world, having held VP positions at a number of large companies, including DoubleClick (before and after Google’s acquisition), Nielsen, and AppNexus.
There’s a popular joke among software developers and engineers that goes like this: There are two hard things in computer science – cache invalidation and naming things.