Online advertising has been around for quite some time and it looks like it is here to stay. From simple, displayable contextual ads to video clips, the industry is moving towards a more sophisticated approach to targeting the right audiences with the right messages. There are great tools for measuring the impact and ROI. Therefore [...]

Behavioral targeting acts by serving users online ads that match their browsing habits. Visitors who come to your website by clicking this kind of ads showed interest, in one way or another, in your offering in their previous experiences on the Internet. The fact of life is that most of them do not convert. They [...]

The last thing you can say about the world of online advertising is that it is going to stay the same for years to come. As a new area of business, rapid and constant change is part of its DNA. This is why it makes perfect sense to peek into the future of the industry [...]

The community of developers working on Piwik, a web analytics package that aims to provide an open-source alternative to Google Analytics, has announced the release of its latest update. It has been rated critical, so its users are advised to upgrade to the newest version as soon as possible. Piwik 1.6 introduces a number of [...]

There’s a famous saying in the advertising industry that goes “Half the money I spend on advertising is wasted; the trouble is I don’t know which one”. It’s a great illustration of problems many marketers have with designing the best marketing mix. Choosing the most effective method to promote a company or a product can [...]

More experienced web administrators probably remember a time when a visit counter was one of the most important pieces of traffic measurement and when web analytics packages were complex, expensive and inaccessible. We live in a completely different world now thanks to many new developments in this area, both technological and business-based. Tools are getting [...]

Despite fears of returning recession and very poor sentiment in the economy, online advertising is standing strong, according to the latest report by the Interactive Advertising Bureau and the global consultancy PricewaterhouseCoopers. Analysts are not surprised that the Internet remains a robust growth area, due to its phenomenal momentum in recent years, but they are [...]

A decade ago web analytics was a fairly obscure topic that only a handful of industry insiders were familiar with. Since that time, the role of reliable, relevant and timely metrics about performance of websites or web applications has grown dramatically. One measure of this field’s development is the sheer number of advanced tools that [...]

Since it launched in 2009, Clearcode’s been involved in a range of web ventures. Some of them are commissioned work for outside companies, some are non-profit open-source projects and some are the company’s very own enterprises. The majority have centered around web analytics and online advertising. We’re known for our team’s powerful ability to tackle [...]

With cookie-based tracking systems under pressure from online privacy regulators in the US and Europe, it is a good moment for semantic adserving to step ahead. It does not place any unwanted files on people’s computers, does not follow their movements and decisions on the Internet and yet manages to create their profile for advertisers. [...]